Core Viewpoint - Apple aims to leverage generative artificial intelligence to accelerate the design of its custom chips, as stated by its top hardware technology executive [1][2]. Group 1: Chip Design and Technology - Apple has learned the importance of using advanced tools for chip design, including the latest electronic design automation (EDA) software from leading companies like Cadence Design Systems and Synopsys [1][2]. - Generative AI technology has the potential to significantly enhance productivity by completing more design work in a shorter time frame [2]. Group 2: Strategic Decisions - The transition of Mac computers from Intel chips to Apple’s own silicon was a significant gamble for the company, undertaken without a backup plan, demonstrating a bold approach to innovation [2].