Core Insights - Mobiquity Technologies and Context Networks have entered a five-year strategic agreement with NRT Technology to enhance advertising solutions in the gaming industry, allowing casinos to deliver targeted advertising across multiple guest touchpoints [1][6] - The partnership provides Context Networks access to NRT's extensive distribution network, which includes over 800 casinos in North America and all of the world's largest casino properties [2] Group 1: Partnership Details - The collaboration will integrate Context Networks' advertising technology into NRT's casino solutions, utilizing the Contextual Promotions Media Network™ (CPMN) to unify digital advertising and analytics [3] - The CPMN is designed to allow casino operators to act as digital publishers without significant capital investment, ensuring transparency and compliance in advertising transactions [3][5] Group 2: Advertising Technology Features - The integrated Deep Intelligence Marketing (DIM) layer of the CPMN provides real-time, context-aware advertising experiences by leveraging behavioral, geographic, and psychographic data [4] - The CPMN introduces new non-gaming revenue streams for operators, enhancing player engagement and loyalty while providing advertisers with a transparent ecosystem for measuring campaign effectiveness [5] Group 3: Operational Infrastructure - NRT's financial kiosks, non-gaming kiosks, and digital table game signs will support targeted advertising, with over 11,000 kiosks globally already coded for marketing [7] - The JoinGo Loyalty App, used by 80% of casinos, will feature embedded digital advertising experiences, enhancing player engagement [7] Group 4: Company Backgrounds - Context Networks is a programmatic advertising platform focused on the gaming industry, providing advanced ad-serving capabilities and creating new revenue streams for casino operators [9] - Mobiquity Technologies specializes in advertising and data intelligence, utilizing AI for programmatic media and audience targeting across various digital platforms [10]

Core Insights - Context Networks has entered a five-year strategic agreement with NRT Technology to enhance advertising capabilities in casinos, allowing for targeted, real-time advertising across various guest interactions [1][2][3] Company Overview - Context Networks is a leader in digital media and data-driven advertising solutions specifically for the gaming industry, focusing on creating new revenue streams and enhancing guest engagement [1][11] - NRT Technology is recognized as one of the largest gaming payment technology companies globally, serving over 800 casinos in North America and all of the world's top 25 casino properties [2][10] Partnership Details - The partnership will enable Context Networks to access NRT's extensive distribution network, which includes properties in the U.S., Canada, Latin America, Europe, Macau, the Philippines, and Singapore [2][3] - The integration of Context's advertising technology into NRT's ecosystem will enhance the guest experience and create measurable value for casino operators [3][6] Advertising Technology - The Contextual Promotions Media Network (CPMN) is designed to unify digital advertising, verification, and analytics across the gaming industry, allowing casino operators to act as digital publishers without significant capital investment [4][11] - The integrated Deep Intelligence Marketing (DIM) layer provides real-time, context-aware advertising experiences by utilizing behavioral, geographic, and psychographic data [5][6] Revenue Generation - The CPMN introduces a new class of tax-efficient, non-gaming revenue for operators, enhancing player engagement and loyalty while extending the economic value of existing technology assets [6][7] - Advertisers benefit from a transparent ecosystem that accurately measures impressions, interactions, and conversions, allowing for precise targeting based on various demographics and psychographics [6][9] Implementation and Impact - The partnership will facilitate quicker deployment of advertising and marketing campaigns, leveraging NRT's established hardware and operational infrastructure [8] - Context Networks' platform, powered by Mobiquity Technologies, combines data mining, audience insights, and AI-driven campaign optimization, providing a comprehensive advertising solution for operators [9][11]