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19.8万元“星梦门票”引争议:乐华娱乐顶流断档,转战艺教被指“筛选资源咖”
Hua Xia Shi Bao· 2025-07-04 13:35
Core Viewpoint - The article discusses the challenges and strategies of Lehua Entertainment in the context of its reliance on top star Wang Yibo and the introduction of high-cost training programs for aspiring young artists, raising concerns about accessibility and the company's future revenue diversification [2][9]. Group 1: Training Programs and Partnerships - Lehua Entertainment is launching a youth artist training program in collaboration with Yanjing Middle School, offering early career artistic education and talent scouting for a high fee of 198,000 yuan per year [2][6]. - The training program is designed for youth aged 8-18, covering various disciplines such as acting, vocal performance, and dance, with a total of 81 class hours over three sessions [3]. - The program has already seen high demand, with the first session fully booked, indicating strong interest among families despite the high costs [3][4]. Group 2: Financial Implications and Revenue Dependence - Lehua Entertainment's revenue is heavily dependent on Wang Yibo, who contributes over 50% to the company's income, with 90.9% of revenue coming from artist management [9]. - The company faces a potential revenue gap as Wang Yibo's contract expires in October 2026, necessitating the search for new income sources [9]. - The high tuition fees for the training programs are seen as a way to filter candidates based on their financial background, potentially reducing the company's upfront investment in artist training [6][7]. Group 3: Market Trends and Future Directions - The article highlights a shift in the entertainment industry towards higher cultural and educational standards for artists, moving away from the previous focus on mere popularity [8]. - Lehua Entertainment is exploring new avenues such as virtual artists and the潮玩 (trendy toys) market, with significant investments in these areas to diversify its revenue streams [10][11]. - The company's stock price has seen significant growth, increasing sixfold from January to June 2023, driven by its ventures into潮玩 and the popularity of its artists [11].