Core Viewpoint - The collaboration between the China Open and the domestic original trendy toy brand Letsvan Qimeng Island represents an innovative attempt in event IP development and cultural-sports integration, providing new opportunities for both parties and enhancing the event economy [1][2]. Group 1: Strategic Collaboration - The strategic signing ceremony and product launch event took place on August 22 at the National Tennis Center [1]. - The collaboration resulted in the launch of the "WAKUKU × China Open" limited trendy toy series, which includes 10 products such as the "Fatty Limited Plush Doll 800%" and "Cool Grand Slam Limited Plush Tag" [1]. - All co-branded products will be globally released on September 14, available through various sales channels including the Letsvan Qimeng Island online flagship store and event sales points [1]. Group 2: Market Positioning and Future Plans - The China Open aims to promote tennis popularity and support high-quality development in the capital [2]. - Letsvan Qimeng Island is recognized as a benchmark in the original trendy toy sector, showcasing strong IP incubation and commercialization capabilities [2]. - By 2025, the official merchandise system of the China Open will be upgraded to include seven categories, exceeding 240 individual products, marking a significant increase of nearly 100 items compared to 2024 [2]. Group 3: Product Design and Target Audience - The co-branded product design combines the tension of tennis competition with the artistic language of Qimeng Island, focusing on both practicality and collectible value [2]. - Some limited edition items will incorporate global fashion trends, catering to the young consumer demographic's desire for personalized expression and social currency [2]. Group 4: Event Details - The 2025 China Open will take place from September 14 to October 5 at the National Tennis Center in Beijing, featuring the largest scale in Asia and the highest total prize money [2]. - The women's event is classified as WTA 1000, while the men's event is the only ATP 500 event in the country, with the youth event being the highest level ITF J300 in China [2].