Core Insights - MINISO LAND's first store in Northwest China opened in Xi'an, featuring a three-story immersive space and over 100 IP products, aiming to create a new urban landmark that integrates consumption, social interaction, and cultural experiences [1][2] - The store is positioned as the first WAKUKU-themed store in the country, aligning with the brand's strategy to tap into the "first store economy" in Xi'an [1][3] - The location in the vibrant youth consumer area of the Yuanli Field commercial complex is strategic, enhancing regional consumption vitality [1] Product Offering - The store offers over 6,000 product types, with more than 80% being IP products from popular franchises such as Sanrio, Disney, WAKUKU, and Pokémon [2] - During the trial operation, the store attracted significant foot traffic, achieving an average daily sales of 300,000 yuan, with expectations for increased performance during the National Day holiday [2] Business Strategy - MINISO is expanding its IP ecosystem through a dual approach of top-tier licensed IPs and exclusive proprietary IPs, enhancing the immersive consumer experience [3] - The opening of the Xi'an store signifies the deepening of MINISO's innovative model of "super IP + super store + super experience," contributing to commercial upgrades and a trendy atmosphere [3][4] - The company plans to continue focusing on the "interest consumption" strategy, innovating store formats to build a new quality commercial ecosystem [4]