Group 1 - The core philosophy of Zhongjin Qixin is to promote win-win outcomes through reliable professional services and forward-looking industry perspectives, assisting enterprises in revenue enhancement, cost optimization, and efficiency growth while effectively mitigating operational risks and promoting sustainable lean growth [1] - Zhongjin Qixin has provided professional services to over ten thousand units, covering a wide range of domestic and international enterprises as well as various official and commercial organizations [1] - The company offers a comprehensive suite of solutions including market research, data analysis, market position certification, market share certification, localization rate certification, project feasibility studies, import and export trade data, and industry research reports, earning widespread acclaim from clients and establishing long-term stable partnerships [1] Group 2 - The value of market position certification includes enhancing brand image, increasing brand competitiveness, reflecting market position and strength, boosting brand value, enhancing market trust, expanding market share, and attracting investment and cooperation, helping brands stand out in fierce market competition [2] - Specific benefits of market position certification include: 1. Enhancing brand value by serving as a key basis for external promotion and increasing public trust [2] 2. Strengthening market competitiveness and trust through established comprehensive competitive strength [2] 3. Reflecting market position as an important indicator of objective performance in the market [2] 4. Improving brand image and consumer trust [2] 5. Showcasing brand strength through evaluation and feedback during the certification process [2] 6. Attracting investment and cooperation by increasing market appeal and partner trust [2] 7. Expanding market share through unique selling points and advantages [2] 8. Increasing revenue and profit by creating sustainable income sources and enhancing consumer loyalty [2] Group 3 - The pet food industry in China has entered a "trillion-level" era, with cat food as a core segment experiencing double-digit growth driven by the deepening "humanization of pet care" concept [8] - The market is characterized by international brands dominating the high-end segment while domestic brands are rapidly gaining ground in the mid-range segment, with companies like Mars and local brands like Zhongchong and Guibao leveraging different strategies to capture market share [8] - The competitive intensity is evident from marketing expenditures, with leading brands allocating over 20% of their annual budgets to social media and live e-commerce marketing, while online channels have surpassed 50% of sales, with live e-commerce contributing nearly 30% [8]