Group 1 - Wix.com Ltd. will air a TV commercial during the Super Bowl LX on February 8, 2026, showcasing its brand and new platform [1] - The campaign follows the launch of Wix Harmony, which combines AI-powered vibe coding with human control, aiming to enhance web creation [2] - Wix Harmony is designed to bridge speed and creativity with structure and scale, facilitating the transition from inspiration to a business-ready online presence [2] Group 2 - Omer Shai, CMO at Wix, emphasized that the Super Bowl provides a significant platform to demonstrate the integration of AI and human creativity in web creation [3] - Further details about the campaign and its creative direction will be disclosed closer to the Super Bowl event [3] Group 3 - Wix is a global platform founded in 2006, empowering millions of users with tools for creating, managing, and growing a digital presence [4] - The platform offers advanced AI, flexible web design, hosting, and robust business solutions, aiming to help users build stronger brands and connect with audiences [4] - Wix is focused on shaping the future of digital experiences through its intuitive AI-powered website builder and no-code application creation [4]

Core Insights - Wix.com Ltd. has announced a strategic collaboration with PayPal Inc. to enhance AI-powered product discovery and commerce for Wix merchants [1][2] - The partnership will allow Wix merchants to sync their product data and inventory with PayPal's AI discovery and checkout services, facilitating a seamless integration without additional technical requirements [2][4] Group 1: Collaboration Details - The collaboration aims to position Wix merchants at the forefront of AI-driven shopping experiences, enabling them to reach new, high-intent channels [4][8] - Wix merchants will maintain brand ownership and customer relationships while utilizing PayPal's trusted protections during transactions [8] Group 2: Benefits for Merchants - Merchants will benefit from faster time to value through streamlined integration, making their product catalogs discoverable across supported AI channels [8] - The partnership is expected to enhance discovery and intent-driven purchasing journeys, moving beyond traditional search methods [8] - A single PayPal integration will allow Wix merchants to showcase products across multiple AI shopping experiences, including PayPal's shopping agent and Perplexity [8]

Core Insights - Wix.com Ltd. has announced a strategic collaboration with PayPal Inc. to enable AI-powered product discovery and commerce for Wix merchants, allowing them to make their catalogs discoverable on leading AI platforms and accept payments directly through PayPal's services [1][2] Group 1: Collaboration Details - The collaboration will allow Wix merchants to sync their product data and inventory to AI discovery and checkout experiences via PayPal, requiring no additional technical effort [2] - Wix merchants will be among the first to utilize PayPal's agentic commerce services, which combine payments, identity, risk, and buyer protection [2][4] Group 2: Benefits for Wix Merchants - Merchants will benefit from faster time to value as their product catalogs become discoverable and purchasable across supported AI channels through streamlined integration with PayPal [7] - The collaboration will enable Wix merchants to reach shoppers on AI channels, benefiting from intent-driven purchasing journeys beyond traditional search and browsing [7] - Wix merchants will retain brand visibility and customer communications for transactions initiated through AI agents, maintaining their role as the merchant of record [7] Group 3: Future Developments - Store sync for Wix merchants will open for enrollment soon at PayPal.ai, with discoverability on Perplexity expected before the end of 2025 [4] - PayPal's agentic payments solution is anticipated to launch in early 2026, allowing Wix merchants to accept payments on AI surfaces with built-in fraud detection and buyer protection [4]