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“在中国,为中国”:一位追“光”者的二十三年行思录——访滨松固体事业部亚洲区销售经理倉田正樹
仪器信息网· 2025-05-16 07:36
Core Viewpoint - Hamamatsu Photonics has successfully established a deep localization strategy in China, focusing on technological innovation and customer trust to contribute to the development of the Chinese medical industry [2][4][19]. Group 1: Company Background and Market Entry - Hamamatsu's journey in China began in the 1980s, with the establishment of Beijing Hamamatsu Photon Technology Co., Ltd. in 1988, marking its first step into the Chinese market [4][6]. - The establishment of Hamamatsu Photonics Trading (China) Co., Ltd. in 2011 represented a new phase in the company's strategy in China [4]. Group 2: Localization Strategy - The company has adopted a "In China, For China" localization strategy, which includes establishing branches in major cities and setting up laboratories to meet local demands [6]. - Hamamatsu employs a localized management model, with Chinese nationals in leadership roles, allowing for better understanding and responsiveness to local market needs [6][19]. Group 3: Product Development and Quality Management - The company has developed a production line capable of producing 400,000 photomultiplier tubes annually, with sales growing from 180 million yuan to approaching 2 billion yuan [6]. - Hamamatsu emphasizes quality management through a comprehensive ISO quality management system and a culture that prioritizes product quality as a life-critical aspect [13][15]. Group 4: Key Collaborations and Innovations - A significant milestone was the collaboration with Neusoft in 1997 to develop the first domestically produced CT scanner, the CT-C2000, ending China's reliance on imported CT technology [7][10]. - The company has continuously innovated, such as using new ceramic scintillator technology to meet advanced performance requirements while addressing environmental concerns [10]. Group 5: Future Outlook - The company sees significant growth potential in the medical diagnostics market, driven by increasing health awareness among the Chinese population [16]. - Hamamatsu is also exploring opportunities in intelligent transportation, particularly in the fields of autonomous driving and electric vehicles, leveraging its sensor technology [17][18].