This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. It seems like X is still struggling to boost its revenue intake, despite an increase in interest following last year’s U.S. election. Earlier this year, reports suggested that Elon Musk’s increased political influence, as well as Donald Trump’s election victory, had prompted many big-name advertisers in particular to rethink their assessment of X, and res ...

Though the feature shipped in beta in May, XChat is now accessible for more users, including those who do not subscribe to X Premium. https://t.co/SkCF7zPdxP ...

Product Offering - Bitget Wallet Card enables crypto payments for various services like X Premium, ChatGPT, Amazon, and Uber [1] Promotional Campaign - Users can receive 5 USDC upon ID verification [1] - Additional cashback is offered during the first 30 days [1]

Get X Premium totally worth it.→ Amplify your voice with boosted replies→ Unlock longer posts and better video uploads→ Access Grok, your built-in AI assistant→ Monetize with ad revenue sharing→ Support free speech and the future of newsUpgrade to X Premium. https://t.co/MzjWgLYXad ...

Premium Features - Premium版本物超所值 [1] - 升级到X Premium以塑造对话 [2] - 通过增强的回复来扩大声音 [3] - 解锁更长的帖子和更好的视频上传 [3] AI Assistant & Monetization - 访问内置的AI助手Grok [3] - 通过广告收入分成获利 [3] Company Mission - 支持言论自由和新闻的未来 [3]

Core Insights - Streaming has become the UK's leading digital habit, surpassing music, TikTok, and social media, with 13% of Brits spending the equivalent of 60 full days annually on streaming services [1][11] - The data from Bango indicates that over a third (34%) of UK consumers watch two or more hours of streaming content daily, which is higher than several European countries [2][3] Streaming Consumption Trends - UK adults are more likely to stream content for two or more hours a day (34%) compared to social media (21%), music streaming (18%), or TikTok and Reels (13%) [3] - Gen Z leads in streaming consumption, with 40% watching at least two hours daily, while Gen X primarily pays for these services [4] Comparison with Other Markets - Although the UK is ahead of some European neighbors, the US still has the highest streaming engagement, with 40% of Americans watching at least two hours daily and 18% watching over four hours [5] - Gen Z in the US is also increasingly paying for premium social media platforms, indicating a global trend in content consumption [6] Subscription Bundling - Many consumers are accessing streaming services through bundles offered by mobile or broadband providers, with the average American paying for 5.4 subscriptions, including those bundled [7][9] - Bango's CEO noted a shift in younger consumers' spending habits, focusing on subscriptions that provide personal value rather than standard streaming services [8] Industry Implications - The trend towards bundling subscriptions is expected to grow in the UK, similar to the US, as consumers seek better value and convenience [9] - Bango is positioned to facilitate this change by helping service providers deliver seamless subscription experiences [10]