淘宝直播商家运营方法论丨 白皮书 序言： 近年来，中国直播电商行业经历高速增长后迈入"效率驱动"新周期。用户行为的多线程跳跃、消费需求的分 层化演进、品质与信任价值的权重攀升以及全域流量生态的碎片化挑战等，共同推动商家的运营逻辑迎来全 面焕新的临界点。如何实现商品全生命周期的高效管理、如何在全域场景中精准触达用户、如何协同短期爆 发与长期品牌价值沉淀，成为商家突围的核心命题。 在此背景下，淘宝直播与艾瑞咨询联合发布2025年淘宝直播商家运营方法论白皮书，旨在为商家提供系统 性策略指引。基于对行业趋势的深度洞察，我们提出E-MAX商家运营框架，以全周期供给、全触点渗透、 全场域营销为核心举措，助力商家优化商品效能、打通流量壁垒、整合营销资源，最终实现平台全生态协 同。 本白皮书不仅剖析了直播电商市场的结构性变化，更结合淘宝直播平台的实战经验，通过头部商家的成功案 例验证策略的有效性。我们期待，通过这份报告为直播电商从业者提供前瞻性视角与可落地的解决方案，帮 助商家构建"稳存量、拓增量"的可持续路径。 2024年直播电商市场增速为17.7%，行业迈入"效率驱动"新周期 2024 年中国直播电商市场规模达 5.8 ...

本以为璩静因个人言论给百度带来重大公关危机后，业内公关们会引以为戒，谨慎发言。 却没想到vivo的公关一把手也对璩静"致敬"了一番。 最近很多vivo X200 Ultra 用户在社交平台吐槽同价位折叠屏机型 Fold5 已获推"正片/清透蓝调"滤镜更新后，自身设备却未同步收到。 原本是一件小事，却没想到vivo 公关总监王乔在其个人微博回应，表示"小孩子行为，开心就好"。 vivo要让公关成为问题的解决者而不是问题的制造者。 此言一出，迅速引发用户愤怒，大量用户在酷安平台给vivo打低分，让X200 Ultra机主评分从8.9分骤降至5.0分。 一些用户更是向vivo总部投诉举报，战火一度蔓延至vivo其他机型。 面对此架势，王乔最终发言道歉，表示自己"同理心不足"，并宣布暂停微博更新、接受公司处罚。 璩静发言不当用离职买单，王乔发言不当关微博，大厂公关老大是高危职业？ 一、屡屡出现公关问题的vivo，该考虑升级下公关部了 这并不是王乔第一次公众场合发言引发争论。 去年三月份vivo X Fold3发布会直播现场就闹过一次乌龙。起因是在展示手机抗冷冻能力时，屏幕出现了疑似花屏的情况。 这本来就是一次单纯的乌 ...

Core Viewpoint - Vivo is facing a public relations crisis similar to the one experienced by Baidu's former vice president, Qu Jing, due to a controversial response from its public relations director, Wang Qiao, regarding user complaints about product updates [2][3][6]. Group 1: Crisis Overview - Users of the Vivo X200 Ultra expressed dissatisfaction over the lack of a software update compared to competitors, leading to a significant drop in user ratings from 8.9 to 5.3 on a review platform [3][4]. - Wang Qiao's dismissive comments on social media sparked outrage among consumers, prompting some to threaten switching to rival brands like Xiaomi and OPPO [4][6]. - The controversy extended to other Vivo models, with users questioning the prioritization of updates and demanding explanations [5]. Group 2: Response and Management Issues - Wang Qiao eventually issued an apology, acknowledging a lack of empathy and announcing a pause on his social media activity, but the damage had already been done [6][8]. - Vivo's delayed response to the crisis, taking five days to address user concerns, contributed to the escalation of negative sentiment [8][10]. - The company's official communication was limited to a technical update announcement, lacking any meaningful engagement or compensation for affected users [11][12]. Group 3: Implications for Brand Strategy - The incident highlights Vivo's need to improve its public relations management, especially as it aims to penetrate the high-end market [7][20]. - Vivo's traditional focus on technical rationality may hinder its ability to connect emotionally with consumers, which is increasingly important in the current market landscape [14][19]. - The company's long-standing "modest" culture may limit its willingness to innovate and adapt, potentially affecting its competitiveness in the high-end segment [24][30]. Group 4: Market Position and Future Outlook - Vivo's strategy has historically relied on extensive distribution and market penetration, but this may not suffice in the evolving smartphone market [21][22]. - The brand's lack of self-developed SoC chips and limited ecosystem offerings could pose challenges in establishing a strong foothold in the high-end market [30][31]. - Despite these challenges, Vivo continues to produce competitive products and has a solid foundation, suggesting potential for future growth if it addresses its current shortcomings [34].

淘宝直播商家运营方法论丨 白皮书 序言： 近年来，中国直播电商行业经历高速增长后迈入"效率驱动"新周期。用户行为的多线程跳跃、消费需求的分 层化演进、品质与信任价值的权重攀升以及全域流量生态的碎片化挑战等，共同推动商家的运营逻辑迎来全 面焕新的临界点。如何实现商品全生命周期的高效管理、如何在全域场景中精准触达用户、如何协同短期爆 发与长期品牌价值沉淀，成为商家突围的核心命题。 在此背景下，淘宝直播与艾瑞咨询联合发布2025年淘宝直播商家运营方法论白皮书，旨在为商家提供系统 性策略指引。基于对行业趋势的深度洞察，我们提出E-MAX商家运营框架，以全周期供给、全触点渗透、 全场域营销为核心举措，助力商家优化商品效能、打通流量壁垒、整合营销资源，最终实现平台全生态协 同。 本白皮书不仅剖析了直播电商市场的结构性变化，更结合淘宝直播平台的实战经验，通过头部商家的成功案 例验证策略的有效性。我们期待，通过这份报告为直播电商从业者提供前瞻性视角与可落地的解决方案，帮 助商家构建"稳存量、拓增量"的可持续路径。 2024年直播电商市场增速为17.7%，行业迈入"效率驱动"新周期 2024 年中国直播电商市场规模达 5.8 ...

要知道，这实际是一项"不可能完成"的任务。受制于体积和结构，手机在光学元件的物理条件上与专 业相机有一定的差距。因此，同样是应对复杂多变的舞台环境，手机就更需要强化硬件和算法才能媲 美专业相机的效果。 但对物理极限的挑战从未停止。年初，vivo曾参与央视春晚的直播。虽然当时是以"竖屏看春晚"的形 式拍摄后台和花絮场景，没有上主直播画面，但当时直播展现的出色效果给了vivo更进一步的底气。 这一次，vivo以"影像技术合作伙伴"的身份，站上《歌手2025》的重要机位，参与主直播画面输出， 开创行业之先，也再次拓宽了手机影像的价值边界。 成绩背后，是vivo的影像技术储备和产品能力。最近，虎嗅和参与该项目的vivo影像技术规划专家聊 了聊，提到了两次大型直播的对比，也聊到了这次直播任务的艰难，由此得以一窥行业创举背后的技 术突破。 如何突破传感器的物理极限？ 随着《歌手2025》热播，节目中频繁出现的vivo X200 Ultra手机也引发了热议。 这款由vivo提供的旗舰手机担纲了节目中"音乐串讲人"和"歌手之家"两个重要直播场景的机位。这是 业内第一次在顶级综艺节目的直播中使用"手机"作为直播设备。 《歌手》 ...

新华财经注意到，从各大电商平台公布的数据来看，"618"期间，参加国补的家电家装、手机数码等品 类成交总额较去年双11大幅增长，带动家电、家居、家装、3C数码等行业整体成交同比双位数增长。 此外，IP潮玩、宠物、美容护理，黄金珠宝等一些新消费标的品类销量迭创新高。大促新特征方面，美 团等即时零售发力618，销售数据亮眼。 业内机构认为，在"618"大促提振下，新消费展现出的高增长更受人关注，IP潮玩、宠物、美容护理， 黄金珠宝、线下零售等细分品类存机会。 大促叠加国补家电3C赛道现结构性机遇 据了解，此次618大促活动，京东活动周期首次延长至38天（5月13日-6月20日，而24年同期为21天）， 天猫预售期提前至5月13日，现货期与京东同步覆盖至6月20日，抖音活动周期达36天（5月13日-6月18 日），快手延长至6月30日。头部平台正通过周期延展抢占用户决策时间，同时配合跨品类联动、政府 消费券叠加等组合拳，应对存量市场竞争。多平台取消传统跨店满减改为"官方立减"直降模式，最低 15%折扣（8.5折）。企业端，国补助力折扣加大，各品牌价格带放宽。 数据显示，618开卖以来，天猫平台的破亿新品集中涌现在3 ...

Core Viewpoint - The trend of increasing smartphone camera sizes is driven by consumer demand for better photography, but it raises concerns about aesthetics and usability [2][4][5] Group 1: Camera Size and Design - The size of smartphone camera modules has significantly increased, with some brands' modules occupying over one-third of the phone's back [2] - Consumers express dissatisfaction with the large camera modules, citing issues such as discomfort when holding the phone [4] - Despite consumer complaints, brands like Vivo, Xiaomi, OPPO, and Huawei are exploring even larger external camera lenses [4][5][7] Group 2: External Lens Market - The introduction of external lenses is seen as a solution to the limitations of built-in long-focus lenses, which have reached a design bottleneck [9][17] - External lenses allow for better optical quality and can utilize glass lenses instead of plastic, improving image quality [11][14] - The global market for smartphone external lenses is projected to grow from $12.5 billion in 2024 to $18.7 billion by 2033, with a compound annual growth rate of 5.5% from 2026 to 2033 [21] Group 3: Consumer Demand and Usage - External lenses have gained popularity, particularly among concert-goers who seek better photography options without carrying professional equipment [30][32] - Vivo's external lens has seen high demand, with production capacity increasing from 100,000 to 300,000 units per month due to shortages [23] - Users appreciate the enhanced experience provided by external lenses, even at lower price points [33] Group 4: Challenges and Limitations - The high cost of external lenses, such as Vivo's priced at 1,299 yuan, limits accessibility for many consumers [34] - The convenience of using smartphones for spontaneous photography may be compromised by the need for additional equipment to use external lenses [35][37] - The challenge remains for manufacturers to effectively communicate the value of external lenses to a broader audience [38]

Core Viewpoint - The trend of smartphone manufacturers like vivo, Xiaomi, OPPO, and Huawei testing external lenses indicates a potential revival of this accessory, enhancing mobile photography capabilities and user experience [1][6]. Group 1: External Lens Overview - External lenses are optical components added to smartphones to expand photography functions and effects [2]. - Previous models from brands like vivo, Xiaomi, and OPPO have included external lenses, suggesting a growing interest in enhancing flagship smartphones' imaging capabilities [2][4]. - The launch of vivo's X200 Ultra with a Zeiss 2.35x telephoto lens demonstrates the market's demand for improved photography options, as the lens quickly sold out [2]. Group 2: Competitor Innovations - Xiaomi showcased its 15 series with a modular optical system featuring an M43 CMOS and f/1.4 aperture lens, highlighting the integration of advanced technology in smartphone photography [4]. - Realme has also introduced an external lens solution with a 1-inch custom main camera and 10x optical zoom, indicating competitive advancements in the market [4]. Group 3: Historical Context - The history of external lenses dates back to 2011 with Olloclip's introduction for iPhone, primarily aimed at achieving fun effects due to the smaller sensor sizes of that era [5]. - Sony's QX series in 2013 attempted to enhance smartphone photography but faced usability issues due to technological limitations [5]. - The rise of smartphones with larger sensors, like Huawei's P20 Pro, diminished the relevance of external lenses, marking a shift in the market [5]. Group 4: Market Sentiment - While some users appreciate the potential of external lenses, others express skepticism, questioning the practicality of adding complexity to smartphone photography [4][6]. - Concerns have been raised about external lenses potentially diminishing the inherent photography capabilities of smartphones, emphasizing the need to maintain a balance for regular users [6].

以下文章来源于爱范儿 ，作者发现明日产品的 爱范儿 . 关注明日产品的数字潮牌 相机按键好难用。 文 ｜ 马扶搖 来源｜ 爱范儿（ID：ifanr） 封面来源 ｜ Apple官网 虽然从技术上看着很有吸引力，但是伴随着其中发布最晚的vivo X200 Ultra上市后口碑逐渐稳定，一个熟悉的话题没过多久便重新冒了出来： 相机控制按键，真的不好用。 不方便，却很麻烦 对于iPhone 16系列Camera Control的抱怨实际上由来已久，因为苹果给这颗不到2厘米的小小按键塞进了太多的功能。单次或双次按下启动相机、轻捏锁定 焦点和曝光、轻按两下进入功能拨轮、再按一下进入功能滑杆、左右滑动调节参数，真是不够它忙活的。 然而这些功能在演示的时候看着很美好，实际使用中却有一个过不去的门槛：这种调节参数的方式根本就不方便，尤其是对于手机上已经有的触屏控制来 说。以iPhone 16 Pro为例，主摄可以模拟24mm（1 倍）、28mm（1.2 倍）和35mm（1.5 倍）的焦距，如果想要切换，只需要反复点击相机底部的倍率按键 即可： 但是如果要用相机按键来切换，就需要先双击打开功能菜单，滑动选择焦距菜单，然后在一个长 ...

据华尔街见闻从供应链权威渠道获得的权威市调机构统计数据显示，vivo X200s在首销月拿下4000-5000 元价位段第一。vivo X200s和X200 Ultra自4月21日发布上市一个月（4.21-5.25），在高端旗舰市场中取 得突破，其中X200s助力vivo以23.32%的份额拿下4000-5000元价位段第一。X200 Ultra助力vivo在国产 旗舰机6000-8000元价位段拿下第二，仅次于华为。6月毕业促销季即将来临，这数款机型将进一步推升 vivo市场份额。（作者 周源） ...