以下文章来源于证券之星 ，作者李若菡 受产品客单价严重下滑、市场消费需求不足等因素影响，公司的智能终端产品的销量及收入均出现下滑。2024年，公司智能终端销售量为4951.39 万台，同比下滑3.3%；实现营收65.58亿元，同比下滑16.59%。 证券之星 . 证券之星始创于1996年，是国内领先的金融信息及综合服务平台。关注证券之星，即时获取有价值的财经资讯。 来源|证券之星 作者|李若菡 继2024年营利双降后，创维数字(000810.SZ)在2025年一季度业绩持续下滑，净利润更是同比暴跌超9成。 证券之星注意到，智能终端作为公司的支柱业务，受市场消费需求不足等因素影响，陷入量价齐跌困局。主业承压之下，公司扩产之举引发外界质 疑。同时，公司海外布局受挫，此前收购的海外子公司收入缩水。目前，以AI眼镜为代表的产品线被视为是新的增长点，但该产品尚在培育期，尚未 形成规模化收入，不具备扭转公司业绩颓势的能力。 01 业绩颓势难止，逆势扩产惹争议 公开资料显示，创维数字成立于2002年，是国内较早从事机顶盒研发与销售的企业。经过多年发展，公司目前主营业务涵盖智能终端、专业显示及 运营服务业务三大板块。 财报数 ...

Core Viewpoint - The company, Skyworth Digital, is experiencing a significant decline in performance, with net profit dropping over 90% year-on-year in Q1 2025, following two consecutive years of revenue and profit declines in 2024 [1][2]. Financial Performance - In 2024, the company reported total revenue of 8.69 billion yuan, a decrease of 18.2% compared to 2023, with a net profit of 251 million yuan, down 58.34% year-on-year [2][9]. - For Q1 2025, revenue was 1.80 billion yuan, a decline of 21.24%, and net profit was 532,740 yuan, down 94.98% year-on-year [1][2]. Business Segments - The smart terminal segment, which contributes over 70% of the company's revenue, faced a sales volume of 49.51 million units in 2024, down 3.3%, and revenue of 6.56 billion yuan, down 16.59% [3][9]. - The professional display segment saw a sales volume of 14.44 million units, a decline of over 70%, with revenue of 1.71 billion yuan, down 28.77% [8][9]. Pricing and Margins - The average selling price of smart terminal products fell to 132.45 yuan per unit, a decrease of 13.8%, while the gross margin for smart terminals dropped by 4.22 percentage points to 16.11% [3][9]. - Overall gross margin for the company was 14.56%, marking a 2.19 percentage point decline, the lowest in nearly a decade [3]. Expansion Plans - Despite declining performance, the company plans to invest up to 932 million yuan in expanding its production capacity at the Huizhou Industrial Park [5][6][7]. - The expansion will focus on smart terminal production, including new digital factories and advanced assembly lines, although there are concerns about market saturation and demand [7]. International Operations - The company's overseas revenue was 3.61 billion yuan in 2024, down 16.91%, with significant declines in the performance of acquired subsidiaries STRONG and CALDERO [10]. - STRONG's revenue fell by 2.35% to 873 million yuan, while CALDERO is undergoing liquidation, leading to a full impairment of goodwill [10]. New Product Lines - The XR (VR/MR/AR) and AI glasses are seen as potential growth areas, but the XR market is facing a global decline in shipments, with a 10.3% drop in 2024 [11][12]. - The AI glasses are still in the market cultivation phase, with no substantial revenue contribution expected in the short term [11][12]. Cost Management - In response to the challenging environment, the company is controlling costs, with operating expenses showing a downward trend in 2024 and Q1 2025 [12].