Core Viewpoint - Chengdu Media Group's subsidiary, Xijin Time Culture Communication Co., Ltd., has signed an agreement with Singapore's Green Willow Creative Pte Ltd. to implement a comprehensive project at the Chengdu International Intangible Cultural Heritage Expo Park, aiming to enhance the park's cultural and tourism offerings through various high-profile events and attractions [1][6]. Group 1: Project Overview - The collaboration will focus on creating high-impact projects such as outdoor concerts featuring top stars, international food streets, and XR (Extended Reality) experiences to boost the park's appeal and sustainability [1][6]. - The partnership aims to revitalize existing resources in the park by introducing diverse business formats, including music performances, food, esports, and virtual reality [3][4]. Group 2: Infrastructure and Capacity Enhancement - Plans include upgrading the park's music lawn to international standards, increasing capacity to host at least 24 high-profile outdoor concerts and music festivals annually [3][4]. - The project will also involve the revitalization of the West City Multi-functional Theater to accommodate esports events, cultural performances, and conferences, creating a versatile entertainment space [4]. Group 3: Cultural and Economic Impact - The initiative is expected to enhance the influence of intangible cultural heritage IP and attract more international cultural brands, thereby creating a new landmark for cultural and tourism integration in Chengdu [6][9]. - Since taking over the park's operations, Xijin Time has engaged over 300 clients and launched various projects, including immersive experiences and cultural markets, to enrich the park's offerings [7][9].