Core Insights - Sony's Dream Factory has relocated to a new venue in Dongcheng District, Beijing, marking its first media communication since the move [2] - The new facility aims to blend scientific education with entertainment, showcasing Sony's achievements in creative entertainment over the past two decades [2] - The project, referred to internally as the "Stonehenge Project," symbolizes cross-departmental collaboration within Sony [2] Summary by Sections New Venue Features - The upgraded Sony Dream Factory is now a pilot base for "Location-Based Entertainment" (LBE), incorporating advanced technologies such as haptic feedback, spatial display, robotics, and 3D audio [2] - The new venue includes four main exhibition areas: "Learn," "Play," "Create," and "Watch," focusing on scientific inspiration, technology experience, creative practice, and community interaction [3] Visitor Experience - Visitors can engage with various interactive experiences, including XR Studio, digital human creation, 4K 3D films, toio programming robots, and aibo robotic dogs [3] - Creative workshops are available for animation production, voice acting for short films, and virtual filming [3] Retained Elements and Future Plans - The new facility retains popular exhibits from the old venue, such as the "Carousel" [3] - A "Dream Shop" will offer cultural and creative products, IP figurines, and coffee, with plans for regular updates to exhibition content [3]