XREAL 1S AR 眼镜
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智能眼镜行业跟踪:CES 2026 新品百花齐放,产业趋势明确
GUOTAI HAITONG SECURITIES· 2026-01-13 06:12
Investment Rating - The report assigns an "Accumulate" rating for the smart glasses industry, indicating a positive outlook for investment in this sector [4]. Core Insights - The smart glasses industry is expected to enter a rapid growth phase, with companies in the supply chain poised to benefit from an upturn in market conditions. Recommended companies include Mingyue Lens, which is actively collaborating with leading brands, and Inpias, which is accelerating its entry into the smart sports equipment market [4][6]. - CES 2026 showcased a variety of innovative smart glasses, highlighting trends such as differentiated design, multi-core solutions for improved performance, and a focus on niche markets. Notable products include AI-integrated devices that enhance user experience through features like automatic life recording and real-time translation [2][6][7]. Summary by Sections Industry Overview - CES 2026 attracted over 4,000 companies, with more than 250 exhibitors focused on XR (extended reality) technologies. Major Chinese brands like Thunderbird Innovation, XREAL, and Rokid presented their latest smart glasses, emphasizing unique designs and advanced functionalities [6][7]. Product Highlights - Key products featured at CES 2026 include: - Thunderbird's X3 Pro, the first dual-eye AR glasses with eSIM support - XREAL's AR glasses with a 240Hz refresh rate - Rokid's lightweight AI glasses, designed for comfort and functionality [7][8]. Market Projections - Global smart glasses sales are projected to reach 1.52 million units in 2024, with a significant increase to 3.5 million units in 2025, representing a 230% year-on-year growth. By 2029, global sales are expected to hit 60 million units, with a CAGR of 109% from 2025 to 2029 [4][6].