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上海浦东硬科技成果亮相全球XR主舞台
Xin Hua Cai Jing· 2025-05-22 08:03
Group 1 - Google and Chinese tech company XREAL unveiled the Project Aura AR glasses at the 2025 Google I/O conference, marking the first AR glasses powered by the Android XR system and the first official AR terminal device on the Android XR platform [1] - XREAL is one of the first global partners for Android XR, contributing key technologies such as optical display, spatial computing algorithms, and self-developed chip capabilities, and is actively involved in the ecosystem development of Android XR [1] - XREAL has maintained its position as the global leader in the AR market for three consecutive years, with cumulative sales exceeding 500,000 units, and its products like XREAL Air and XREAL Beam are well-received in the global market [1] Group 2 - Pudong has focused on cutting-edge technologies such as AI, AR/VR, chips, and spatial computing, establishing a complete innovation chain from technological breakthroughs to practical applications, and nurturing a number of globally influential tech companies [2] - The Zhangjiang area has gathered over a hundred upstream and downstream companies in AR/VR, AI algorithms, intelligent sensing, and chip design, forming an initial complete ecosystem for spatial computing [2]
谷歌与XREAL推出首款AR眼镜,中国企业及其背后的本土产业链登上全球舞台
Xin Lang Cai Jing· 2025-05-22 01:59
Core Insights - The Chinese AR glasses industry is entering a new phase with the collaboration between Google and XREAL to launch the Project Aura, marking the first official AR terminal device on the Android XR platform [1][2]. Industry Overview - Android XR is a new system platform tailored for XR devices, signifying a unified, stable, and scalable ecosystem for the XR industry [2]. - XREAL, headquartered in Shanghai, is a leading enterprise in the AR glasses sector and has been deeply involved in core areas such as optical display, spatial computing, and self-developed chips [2][4]. Market Position - XREAL has maintained its position as the global leader in the AR market for three consecutive years, with cumulative sales exceeding 500,000 units [3]. - The global AR glasses industry is increasingly looking towards China due to its advantages in supply chain efficiency, localized applications, and policy support [4]. Strategic Collaborations - XREAL has formed strategic partnerships with companies like Longqi Technology and Jingsheng Mechanical & Electrical to enhance the AI/AR industry chain in the Yangtze River Delta region [6]. - This collaboration is seen as a significant step towards deepening the integration of the Chinese AI glasses industry and aims to build a comprehensive industry ecosystem [7]. Future Outlook - XREAL plans to achieve complete domestic production of its glasses within the next one to two years, with 65% of its product components currently developed in-house [7]. - The company aims to establish a unique collaborative model for the Chinese AR industry, focusing on innovation, manufacturing, and global output [7]. - The rise of XREAL reflects the robust technological ecosystem in Pudong, which has been fostering influential tech companies [8]. Economic Impact - As of March 2023, the three leading industry clusters in Pudong—integrated circuits, biomedicine, and artificial intelligence—have reached a total scale of 832.3 billion yuan, accounting for over 45% of Shanghai's economy [8]. - Significant investments exceeding 100 billion yuan have been made in key projects in Pudong since the first quarter of 2025, highlighting the region's attractiveness for technological development [9].