Group 1 - Mitsubishi Motors launched a new SUV "Destinator" in Jakarta, Indonesia, aiming to strengthen its market presence in Southeast Asia amid declining market share due to competition from Chinese companies [2] - The "Destinator" is a 3-row, 7-seater mid-size SUV equipped with a 1.5-liter turbocharged engine and five driving modes suitable for ASEAN conditions, set to be released on July 23 [2] - Mitsubishi plans to sell 10,000 units of the "Destinator" in Indonesia by 2025, which would account for over 10% of its projected sales in the country for 2024 [3] Group 2 - Indonesia, with a population of 280 million, is the largest new car market in ASEAN, where Mitsubishi holds an 8% market share, ranking third after Toyota and Honda [5] - The competitive environment is intensifying, with new car sales in Indonesia expected to decline by 14% in 2024, dropping to 860,000 units, and a further 9% decrease in the first half of 2025 [5] - Mitsubishi aims to expand its electric vehicle (EV) offerings and plans to localize EV production in Indonesia, taking advantage of tax incentives for hybrid vehicles [5] Group 3 - Mitsubishi's operating profit in ASEAN fell from 63.6 billion yen in FY2019 to 19.8 billion yen in FY2024, indicating a significant decline in profitability [7] - The company anticipates a 28% decrease in consolidated operating profit for FY2025, down to 100 billion yen, largely due to the impact of U.S. tariffs [7] - The strategic importance of ASEAN is increasing for Mitsubishi as the company seeks to navigate challenges in the U.S. market and capitalize on the growing middle class in the region [7]

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