Core Viewpoint - The article highlights the journey of usmile in redefining the oral health industry by establishing measurable standards for cleaning effectiveness, marking a significant shift from traditional perceptions of electric toothbrushes as mere appliances to essential health tools [1][3]. Group 1: Company Positioning and Strategy - usmile positions itself as a "oral health tool" rather than a small appliance, focusing on effective plaque removal [3]. - The company has invested over 500 million in R&D, forming a cross-disciplinary laboratory with teams in oral medicine, biomaterials, and algorithms [3]. - The brand's philosophy emphasizes that the essence of an electric toothbrush lies in its ability to effectively remove harmful bacteria, not just its motor capabilities [6]. Group 2: Challenges and Breakthroughs - Between 2019 and 2021, usmile faced skepticism from the industry regarding its biological experiments and concerns from shareholders about ROI [6]. - The initial failure rate for plaque culture experiments exceeded 70%, leading to repeated setbacks in achieving stable adhesion and accurate simulation [6]. - A pivotal moment occurred when a professional medical team identified a "24-hour golden window" linking saliva exposure time to plaque maturity, allowing for more accurate in vitro plaque modeling [6]. Group 3: Standardization and Industry Impact - From 2023 to 2025, usmile opened its laboratories to other brands and third-party institutions to validate its methods, fostering trust through reproducibility [7]. - The company has made its core plaque culture technology available for free through industry associations, breaking down technological barriers [7]. - The establishment of standards has enabled usmile to create a health loop integrating R&D, quality control, and user outcomes, transforming vague cleaning claims into quantifiable plaque removal rates [9]. Group 4: Innovation and User Engagement - Innovations driven by laboratory findings have led to product enhancements, such as the addition of real-time reminders for improved cleaning efficiency [9]. - A medical-grade standard for batch testing ensures that only toothbrush heads meeting cleaning rate thresholds are produced, enhancing product reliability [9]. - The introduction of a "cleaning rate file" allows consumers to access third-party reports, shifting trust from brand promises to scientific consensus [9]. Group 5: Long-term Vision and Social Responsibility - usmile aims to transform industry standards and drive ecological leadership by initiating new standard research and continuous technological breakthroughs [12]. - The company’s "One Small Toothbrush" initiative provides free oral screenings to underprivileged children, promoting preventive health care and demonstrating corporate social responsibility [12]. - The ten-year journey of usmile illustrates that in the health consumer sector, scientific technology serves as the most robust brand moat, with aspirations to make Chinese standards a universal language in global oral health [13].