Core Viewpoint - Xiaomi is facing a significant trust crisis following a series of negative events, including a car accident and subsequent issues related to its automotive technology, which have raised doubts about its brand reputation and product quality [1][5][12]. Group 1: Product Development and Technology - Xiaomi introduced its self-developed 3nm SoC chip, Xuanjie O1, and the highly anticipated YU7 model during a recent product launch, marking a critical step in its strategy to regain public trust [1][6]. - The introduction of the Xuanjie chip positions Xiaomi as the only Chinese company capable of self-developing a 3nm SoC chip after Huawei's sanctions, potentially shifting public focus from past controversies to its technological capabilities [6][9]. Group 2: Brand Reputation and Public Trust - The recent incidents have severely damaged Xiaomi's brand reputation, with public skepticism about its product quality and marketing claims resurfacing [5][12]. - The company is attempting to rebuild trust through a dual approach of emotional engagement and technical transparency, including public apologies and data disclosures related to the incidents [12][17]. Group 3: Crisis Management Strategies - Xiaomi's crisis response strategy involves a "three-layer response" model, focusing on emotional resonance, factual transparency, and third-party validation to restore trust [14][20]. - In contrast to Gree's approach of diverting attention from its crisis, Xiaomi's strategy emphasizes accountability and long-term commitment to transparency, which aligns with its identity as a technology-driven company [17][20].