小米集团 20260626 摘要 小米集团经历了四个发展阶段，从最初的硬件生态圈建设到人车家全生 态闭环，业务涵盖智能手机、IoT 与生活消费用品以及智能汽车，并通 过互联网服务实现生态协同。 2024 年小米集团实现营业收入 3,659 亿元，利润约 237 亿元，同比增 长 35.4%。全球智能手机市场出货量同比增长约 7%，中国大陆市场同 比增长约 4%，小米在全球和中国市场均占据重要地位。 AI 技术是未来智能手机行业的重要驱动因素，小米通过自研芯片玄武 O1 等，在软件和硬件方面实现自主研发，提升用户体验，并成功突破 高端机型市场，ASP 显著提升。 小米通过小米和红米品牌矩阵运营，成功推动高端化战略，小米数字系 列定位中高端，红米系列定位平价路线，有效提高了市场占有率并巩固 了市场地位。 家电业务在小米收入和利润中的占比越来越重要，预计 2025 年家电业 务整体规模将超过 500 亿元，其中白电业务增长迅速，在国内空调和冰 洗市场占有率不断提升。 Q&A 小米集团的基本情况及发展历程是什么？ 小米集团的主营业务包括智能手机、IoT 与生活消费用品以及智能汽车业务。 此外，还有基于智能手机和 Io ...

Core Insights - Xiaomi reported its strongest quarterly earnings in history during the Q1 2025 earnings call, with a commitment to invest 200 billion yuan in R&D from 2026 to 2030, focusing on hard technology as a competitive advantage [2][3] - The company aims to enhance its position in the high-end smartphone market and expand its automotive business, despite facing challenges in brand perception and profitability [2][4] R&D Investment Strategy - Xiaomi plans to invest 300 billion yuan in R&D by 2025, totaling over 1,020 billion yuan from 2021 to 2025 [2] - The new five-year plan (2026-2030) includes a projected R&D investment of 200 billion yuan, emphasizing the importance of AI and chip technology [3][5] Market Position and Challenges - Xiaomi holds a strong position in the mid-to-low-end smartphone market but struggles to penetrate the high-end segment, where it faces stiff competition from Apple and Samsung [2][4] - The automotive sector is still in its early growth phase, with challenges related to production capacity and profitability, particularly in the context of low margins and high R&D costs [2][4] Global Expansion and Ecosystem Development - The company aims to leverage its experiences in China to expand globally, focusing on emerging markets like Southeast Asia and Latin America, while also targeting mature markets in Europe and the Middle East [4] - Xiaomi is working on creating a unified ecosystem that integrates smartphones, home appliances, and vehicles to enhance user engagement and ecosystem value [4] AI and Chip Development - Xiaomi is advancing its AI capabilities with the release of the Xiaomi MiMo model, which has shown strong performance in mathematical reasoning and coding competitions [5] - The company launched its first self-developed 3nm flagship smartphone SoC, the Xiaomi玄戒O1, which features 19 billion transistors and is positioned among the top tier in the industry [5][6] Long-term Commitment to Chip Development - Since restarting its chip project in 2021, Xiaomi has committed to a long-term investment plan of at least 500 billion yuan over ten years, with over 135 billion yuan already invested in the chip department [6] - The chip R&D team has grown to over 2,500 members, making it one of the largest in China, with a focus on maintaining strategic patience and continuous investment [6]

Core Insights - Xiaomi held its 15th anniversary strategic product launch event on May 22, showcasing new products including the Xiaomi 15S Pro and the first SUV, the Xiaomi YU7, along with the new Xiaomi Xuanjie O1 and T1 chips [1] Group 1: Product Launch and Achievements - Xiaomi has achieved three significant milestones: maintaining a top-three global smartphone market share for 19 consecutive quarters, successfully transitioning its automotive, chip, and smart factory initiatives from concept to reality, and completing its full ecosystem strategy [1] - The company has invested over 100 billion yuan in R&D over the past five years, with an additional 200 billion yuan planned for the next five years [1] - The Xuanjie O1 chip has successfully entered the flagship chip tier, while the Xuanjie T1 chip integrates a self-developed 4G baseband [1][2] Group 2: Chip Specifications - The Xuanjie O1 chip utilizes second-generation 3nm technology, featuring 19 billion transistors and a compact area of 109mm², with a ten-core CPU and 16-core GPU [2] - The CPU configuration includes two ultra-large cores, four performance cores, two efficiency cores, and two super-efficiency cores, with a peak frequency of 3.9GHz and multi-core scores exceeding A18 Pro [2] - The Xuanjie T1 chip supports 4G eSIM independent communication and has been tested with over 7000 use cases across 100+ cities [2] Group 3: SUV Launch and Market Position - The cumulative delivery of the Xiaomi SU7 series has surpassed 258,000 units, with the YU7 series set to launch in July, featuring three versions: standard, Pro, and Max [2][3] - The YU7 standard version boasts an impressive range of 835km, making it the leader in range among mid-to-large pure electric SUVs [3] - The YU7 series includes advanced features such as panoramic display, 700 Tops of assisted driving computing power, laser radar, and continuously variable damping [3] Group 4: Financial Projections - The company is expected to achieve revenues of 506.27 billion yuan, 605.21 billion yuan, and 700.89 billion yuan for the years 2025 to 2027, with corresponding net profits of 35.71 billion yuan, 45.78 billion yuan, and 59.89 billion yuan [3] - The projected price-to-earnings ratios for these years are 36, 28, and 21 times, respectively [3]

Group 1 - The company held a strategic product launch event celebrating its 15th anniversary, introducing multiple new products including the YU7 SUV, 15S Pro smartphone, and 7 Ultra tablet [1] - The YU7 SUV is positioned as a mid-to-large luxury high-performance electric vehicle, expected to launch in May 2025, featuring impressive specifications such as a maximum power of 690PS and a range of 835km [1] - The company has achieved significant sales milestones with its SU7 model, delivering over 258,000 units by May 2025, indicating strong demand in the over 200,000 price segment [1] Group 2 - The company has developed its own mobile SoC, the玄戒O1, which will debut in the 15S Pro smartphone and 7 Ultra tablet, making it the fourth global company to design a 3nm process mobile SoC [2] - The玄戒O1 chip integrates 19 billion transistors and has a main frequency of 3.9GHz, while the玄戒T1 chip includes a self-developed 4G baseband [2] - The company has invested over 13.5 billion yuan in chip research and development, with plans to invest over 60 billion yuan by 2025 and 200 billion yuan from 2026 to 2030 [2] Group 3 - The company experienced a 15.7% year-on-year increase in total smartphone shipments in 2024, reaching 168.5 million units, with improved market share in various regions [3] - The high-end smartphone segment has seen growth, with the domestic high-end smart device shipment proportion increasing by 3.0 percentage points to 23.3% in 2024 [3] - The company plans to expand its retail presence internationally, aiming to open approximately 10,000 new Xiaomi stores overseas in the next five years [3]

Group 1 - Lei Jun revealed the use of the "Xuanjie chip trio," which includes the Xiaomi 15S Pro, Xiaomi Pad 7 Ultra, and Xiaomi Watch S4 eSIM 15th Anniversary Edition, showcasing Xiaomi's breakthroughs in chip technology [2][14] - The prices for the trio are as follows: Xiaomi Pad 7 Ultra starts at 5699 yuan, Xiaomi 15S Pro starts at 5499 yuan, making the total minimum cost for the trio 11302.15 yuan [5][6][14] - The Xiaomi 15S Pro features the self-developed Xuanjie O1 flagship processor, built on TSMC's second-generation 3nm process, integrating 19 billion transistors, and its performance is comparable to Qualcomm Snapdragon 8 Gen 2 and Apple A18 Pro [8] Group 2 - The Xiaomi Pad 7 Ultra also utilizes the Xuanjie O1 chip and boasts a 14-inch 3.2K OLED display, a 12000mAh battery, and supports 120W fast charging, making it one of the most powerful tablets from Xiaomi [10] - The Xiaomi Watch S4 eSIM 15th Anniversary Edition is the first smartwatch to feature a self-developed communication chip, the Xuanjie T1, which enhances network efficiency and offers a 35% improvement in battery life compared to its predecessor [12] - Xiaomi plans to invest 50 billion yuan in the chip sector over the next ten years to build a complete self-developed chip ecosystem, indicating a long-term commitment to chip independence [14]

点击招商研究小程序查看PDF报告原文 自研芯片玄戒O1，性能跻身旗舰芯片第一梯 队；玄戒T1同步亮相。 1）玄戒O1：采用第二代3nm 工艺，在109平方毫米面积上集成190亿晶体管，其中CPU 采用10核4丛集架构，GPU采用Arm 16核图形处理器，内置第四代旗舰 ISP影像处理器，自研六核NPU算力达44TOPS。实验室安兔兔 跑分达300万分以上，性能及能效处于第一梯队。2）玄戒T1：小米首款4G长续航手表芯片，内部 集成小米自主设计4G基带，支持4G eSIM独立通信，4G-LTE实网性能提升35%，数据业务功耗 降低 27%。公司持续强化核心技术研发投入，过去5年约投入1020亿，预计2026-2030年还将投 入2000亿。其中玄戒项目已研发4年多，截止25年4月底投入135亿元，目前研发团队超2500人； 长期计划至少坚持10年，至少投入500亿以上。 手机、平板、手表新品搭载玄戒芯片O1/T1，全面推进产品矩阵高端化。 1）小米15S Pro：搭载 玄戒O1芯片，拥有龙鳞纤维/远空蓝专属外观，售价5499元起；2）小米平板7 Ultra：搭载玄戒 O1芯片，为小米首次使用Ultra品牌、首款 ...

作 者丨雷晨 编 辑丨包芳鸣 在智能手机行业竞争日益激烈的今天，芯片自研能力已成为科技企业核心竞争力的关键。 5月2 2日，小米1 5周年战略新品发布会在北京召开。小米集团创始人、董事长兼CEO雷军宣 布，小米自主研发设计的首款3 nm旗舰处理器"玄戒O1 "正式发布。 这标志着，小米成为中国大陆首家、全球第四家能够自主研发设计3 nm手机芯片的企业，填补 了大陆地区在3 nm先进制程芯片研发设计领域的空白。 雷军表示， 小米的芯片要对标苹果 ，过去四年小米芯片研发投入超1 3 5亿元。 未来五年，小 米决定在核心技术的研发上再投入2 0 0 0亿元。 高端芯片领域实现破局，亦有望推动其"人车家全生态"战略的深度整合。发布会上，小米同 步发布了三款小米玄戒芯片的新品。 "在硬核科技探索的路上，小米是后来者，也是追赶者，但我们相信，这个世界终究不会强者 恒强，后来者总有机会。"雷军表示。 小米芯片破局，自研3 n m芯片叫板苹果 2 0 2 1 年 ， 小 米 在 决 定 造 车 的 同 时 ， 重 启 " 大 芯 片 " 业 务 ， 重 新 开 始 研 发 手 机 SoC ， 内 部 代 号 为"玄戒"。在组 ...

Core Insights - Xiaomi has launched its first flagship chip, the Surge O1, which is a 3nm processor with 19 billion transistors integrated in a compact 109mm² space, marking a significant advancement in its chip development journey [3][6][8] - The company aims to establish itself as a leader in core technologies, including OS, AI, and chip development, with a long-term investment strategy of at least 500 billion yuan over the next decade [9][13] - The release of the Surge O1 and the Surge T1 chips signifies Xiaomi's commitment to self-developed chips, positioning it among the few global brands with core self-developed chips [8][14] Product Launch and Features - The Surge O1 chip was officially unveiled at Xiaomi's 15th anniversary event, alongside the Surge T1, a long-lasting 4G smartwatch chip, and the Xiaomi 15S Pro smartphone [4][8] - The Surge O1 features a ten-core architecture with two Cortex-X925 super-large cores, four Cortex-A725 performance cores, and two Cortex-A520 efficiency cores, achieving a peak frequency of 3.9GHz [6][8] - The Surge T1 chip includes Xiaomi's first 4G baseband, marking a critical step in the company's self-developed baseband technology [8] Strategic Vision - Xiaomi's chip development has been ongoing for 11 years, with a focus on integrating chip and device operations to enhance user experience [9][13] - The company has invested 13.5 billion yuan in chip research and development as of April 2025, with a team exceeding 2,500 members [13] - Xiaomi's strategy emphasizes the importance of chips as a key support for its overall business, aiming to solidify its technological foundation and enhance its competitive edge in the high-end smartphone market [13][14]

5月22日晚的小米15周年战略新品发布会上，雷军正式发布两款玄戒系列芯片。除了早已预告的3纳米手机SoC（系统级芯片）玄戒O1，还有一款用到了小米 自研4G基带技术的玄戒T1芯片。 雷军将苹果最新款的A18 Pro芯片作为对标对象，他说，玄戒O1 的"整体CPU性能进入第一梯队，功耗媲美A18 Pro"。 GPU方面，玄戒O1采用最新 Immortalis-G925 16核图形处理器，雷军称其功耗比A18 Pro降低35%。 雷军还通过对比苹果，格外强调了玄戒O1更优的散热表现。2017年2月，小米发布的初代手机SoC芯片"澎湃S1"，就曾存在芯片发热严重的问题。 公开测评显示，玄戒O1外挂了来自联发科的5G基带处理器T800。早在2024年1月末，联发科CEO蔡力行在财报电话会议上便透露，联发科正在和小米联合 开发SoC芯片中的调制解调器组件。 SoC芯片包括AP（应用处理器）和BP（基带处理器）。AP包括CPU（中央处理器）、GPU（图形处理器）等功能模块，负责运行操作系统和应用程序等； BP用于通信，其核心组件为调制解调器。 发布会上披露了玄戒O1的技术参数：采用第二代3纳米先进工艺制程，芯片内置190 ...

Core Insights - Xiaomi celebrated its 15th anniversary by launching several new products, including the Xiaomi 15S Pro, Xiaomi Pad 7 Ultra, and Xiaomi Watch S4 15th Anniversary Edition, all featuring the self-developed XRING chip [1][5] - The company plans to invest 200 billion RMB in research and development over the next five years, building on a previous investment of 102 billion RMB in the last five years [5][91] - Xiaomi's strategy emphasizes a "technology-first" approach, which has contributed to its growth, with a projected revenue increase of 35% in 2024 and an expected growth rate exceeding 30% for the current year [5][3] Product Launches - The Xiaomi 15S Pro is the first flagship smartphone equipped with the XRING O1 chip, utilizing advanced 3nm technology and featuring a unique design for the 15th anniversary [12][14] - The Xiaomi Pad 7 Ultra is the company's first OLED tablet, featuring a 14-inch display and a 12000mAh battery, designed for high performance and portability [50][56] - The Xiaomi Watch S4 15th Anniversary Edition includes a custom design and the new XRING T1 chip, offering enhanced performance and features for independent communication [76][80] Technological Advancements - The XRING O1 chip boasts a 10-core CPU and a 16-core GPU, achieving over 3 million points in AnTuTu benchmarks, positioning it among the top-tier processors [16][23] - The chip's architecture includes dual super-large cores, enhancing performance by 36% compared to previous generations, with a maximum frequency of 3.9GHz [24][21] - The Xiaomi Pad 7 Ultra also features the XRING O1 chip, resulting in significant performance improvements in application launch speed and multitasking capabilities [63][64] Automotive Developments - Xiaomi introduced the YU7, a luxury high-performance SUV, which reflects the company's commitment to expanding its automotive offerings [140][142] - The YU7 features advanced aerodynamics with a drag coefficient of 0.245, enhancing its efficiency and performance [155] - The SUV's interior includes high-tech features such as the Xiaomi HyperVision display and zero-gravity massage seats, emphasizing comfort and luxury [161][170] Market Position and Future Outlook - Xiaomi's smartphone division has maintained a position among the top three globally for 19 consecutive quarters, showcasing its competitive strength [3] - The company aims to close the loop on its "people, vehicles, and home" ecosystem strategy, solidifying its status as a comprehensive technology company [3] - Xiaomi's commitment to long-term investment in chip development, with a minimum of 50 billion RMB over the next decade, highlights its ambition to become a significant player in the semiconductor industry [87][91]