Core Insights - The premium electric vehicle (EV) market in Europe is experiencing slower adoption rates as consumers transition from internal combustion engines to more affordable electric vehicles from Chinese competitors [2][3] - Despite the slower uptake, there is growing consumer interest in premium EVs, as indicated by a Bain & Co. poll showing a higher adoption rate in the premium segment [2][3] - Zeekr, a brand owned by Geely, is committed to delivering high-quality vehicles with advanced technology, focusing on the European market with a local management team [5][6] Group 1: Market Dynamics - The transition to premium EVs is hindered by the availability of more affordable options from Chinese brands, which are gaining traction in Europe [2][4] - European consumers are increasingly attracted to new Chinese brands that offer superior in-cabin technology compared to traditional European manufacturers [4] Group 2: Zeekr's Strategy - Zeekr has initiated its European expansion in Sweden, with a focus on adapting its products to meet local consumer preferences [5][6] - The brand currently offers three models in Europe: the Zeekr 001, Zeekr X, and Zeekr 7X, showcasing a commitment to the premium segment [5] - Zeekr leverages Geely's sustainable electric architecture to tailor its vehicles for European customers, ensuring that features like braking and infotainment systems are customized for the market [6]

一台車性能 續航充電 數據樣樣把你 按在地上摩擦 但銷量卻被你 反過來吊打 整整五倍！ 你敢信嗎？ 這就是特斯拉 Model 3系列 和極氪 001系列 在中國發生的 真實故事 極氪 001 規格簡直是 性能怪獸！ 但今年前八個月 它賣了 2.4% 萬台 而規格更差的 Model 3 賣了多少？ 將近 12 萬台！ 這到底是 為什麼？ ！ 我告訴你 因為中國的消費者 已經從規格大戰 裡畢業了！ 這就像你 現在買電腦 還會關心 CPU 是多少GHz 嗎？ 你買手機 還會去鑽牛角尖 比較一億像素和 兩億像素 的差別嗎？ 不會了！ 因為早就 性能過剩了！ 當電動車續航 普遍都到了 600 公里 充電半小時就夠用 那些多出來的性能 吸引力正在 瘋狂遞減！ 所以 當對手還在 卷規格的時候 消費者真正 在買的是什麼？ 是 FSD 的未來 是超充的便利 是一種我開的 是特斯拉的 身份認同！ 那些所謂的 特斯拉殺手 可能連賽道 都跑錯了 他們贏了數據 但特斯拉 贏的是人心. ...