Core Insights - Coca-Cola is transitioning leadership from CEO James Quincey to COO Henrique Braun, effective March 31, as Quincey moves to the role of executive chairman [7] - Quincey has focused on transforming Coca-Cola into a "total beverage company," emphasizing healthier options and reducing the drink portfolio to prioritize larger, more profitable brands [3][4][5] - Under Quincey's leadership, Coca-Cola added over 10 billion-dollar brands, including BodyArmor, Topo Chico, and Fairlife, while also entering the alcohol category through partnerships [4][7] Leadership Transition - Henrique Braun, who has extensive experience across Coca-Cola's global operations, will take over as CEO, with a focus on identifying growth opportunities and leveraging technology for business improvement [6][7] - The leadership change comes amid shifting consumer preferences, with a decline in sugary drink consumption and an increase in demand for waters, sports drinks, and energy beverages [7]