加利福尼亚州卡尔弗城, July 02, 2025 (GLOBE NEWSWIRE) -- 全球领先的互动数字娱乐领域独立开发商与发行商 Snail, Inc. (Nasdaq：SNAL，以下简称 “Snail Games” 或“公司”)，宣布于 6 月推出两款全新独立游戏——Robots at Midnight 和 Zombie Rollerz: The Last Ship。 这两款新作的发布标志着公司面向不同游戏类型和玩家群体的战略扩张，展现了 Snail 持续致力于在其全球产品组合中培育创造力和创新力的承诺。 Robots at Midnight 由多伦多工作室 Finish Line Games 开发，展现了 Snail Games 进军年轻一代游戏市场的战略目标。 该游戏定位为易上手的入门级类魂游戏，通过更友好的形式呈现该类型的核心机制，并降低门槛以扩大受众吸引力。 这款游戏有针对性地面向刚开始接触更复杂游戏体验的 Z 世代和一零后年轻玩家。 该游戏获得 Canada Media Fund 部分资助，并由工作室联合创始人 Daniel Posner 领衔开发，其教育和互动媒体背景完美实现了寓教于乐。 ...

Core Insights - Snail, Inc. has launched two new indie titles, "Robots at Midnight" and "Zombie Rollerz: The Last Ship," marking a strategic expansion into diverse game demographics [1][4] Group 1: Game Launches - "Robots at Midnight" targets younger Gen Z and Gen Alpha players, designed as an accessible entry-level Souls-like game to lower the barrier for engagement [2] - "Zombie Rollerz: The Last Ship" is a sequel that combines roguelite mechanics with tower defense strategy, building on the success of its predecessor which has over 10 million downloads [3] Group 2: Strategic Focus - The launches reflect Snail Games' commitment to portfolio diversification, aiming to engage underserved player segments and expand market presence [4] - The company is investing in long-term strategies to build brand loyalty among the next generation of gamers, particularly as Gen Alpha is projected to be highly digitally fluent and commercially influential [2][4]

加利福尼亚州卡尔弗城, June 10, 2025 (GLOBE NEWSWIRE) -- 全球领先的互动数字娱乐领域独立开发商与发行商 Snail, Inc. (Nasdaq: SNAL，以下简称 “Snail Games” 或 “公司”) 将在 Steam 平台举办年度发行商促销活动，这是公司今年最具影响力的创收窗口之一。 活动期间，旗下全系列游戏均提供大幅折扣，多款备受期待的新游还将在 Steam Next Fest 期间开启前瞻试玩，充分展现 Snail 持续增长的势头与扩大玩家群体的强劲动力。 Snail Games 的 Steam 发行商促销活动一直是其营收和用户获取的主要驱动因素。去年活动期间，单日平均销量达到非促销期的 1.6 倍。 今年公司旨在突破这一成绩，不仅为主打游戏提供史上最大力度折扣，还将带来更丰富的产品矩阵，涵盖近期新作及内容更新。 这些促销窗口不仅会创造短期营收增长机会，更重要的是为旧有游戏、抢先体验版游戏及新作提供高曝光的流量入口，为长期玩家参与度和持续变现奠定基础。 史上最大力度折扣 在发行商促销活动期间，Snail Games 针对 Bellwright 提供 Steam ...

Core Insights - Snail, Inc. is hosting its annual Publisher Sale on Steam, which is a significant revenue-driving event for the company, featuring deep discounts and anticipated titles [1][2] - The sale is expected to drive daily unit sales to 1.6 times the average of non-promotional periods from the previous year, with the company aiming to exceed this figure [2] - The event serves as both a short-term revenue growth opportunity and a long-term player engagement strategy through the promotion of back catalog titles and new releases [2][11] Discounts and Promotions - The game Bellwright is seeing its highest discount of 20% since its early access launch during the Publisher Sale [3] - The ARK Franchise Bundle, which includes titles like ARK: Survival Evolved, is offered at a 20% discount, while PixARK is available at 57% off [4] - Other titles such as West Hunt and The Cecil: A Journey Beyond are also featured with significant discounts of 50% and 15% respectively [5] Upcoming Titles and Engagement Strategies - Upcoming titles like Robots at Midnight and Echoes of Elysium are highlighted for pre-order and wishlist growth, with demos available to build early audience momentum [7] - Zombie Rollerz: The Last Ship is participating in Steam Next Fest with a live demo to enhance visibility ahead of its release [8] - Survivor Mercs is offered at 38% off with a playable demo to encourage early access growth and feedback-driven development [6] Company Overview - Snail, Inc. is a leading global independent developer and publisher of interactive digital entertainment, with a diverse portfolio of premium games across various platforms [9]