CULVER CITY, Calif., Sept. 26, 2025 (GLOBE NEWSWIRE) -- Snail, Inc. (Nasdaq: SNAL) (“Snail Games” or the “Company”), a leading global independent developer and publisher of interactive digital entertainment, announced its participation in this year’s Steam Autumn Sale, starting from September 29, 2025 through October 6, 2025. By featuring flagship titles, early access projects, and indie publishing partnerships, Snail aims to leverage this event as an opportunity to showcase portfolio depth, increase visibi ...

Core Insights - Snail, Inc. has launched two new independent games, "Robots at Midnight" and "Zombie Rollerz: The Last Ship," marking a strategic expansion into different game genres and player demographics [1][4]. Group 1: Game Details - "Robots at Midnight" is developed by Finish Line Games and targets younger players, particularly Generation Z and younger millennials, by offering an accessible entry-level souls-like game [2]. - The game received partial funding from the Canada Media Fund and aims to foster creativity among players through community engagement activities [2]. - "Zombie Rollerz: The Last Ship," developed by Zing Games, combines fast-paced roguelite mechanics with tower defense strategies, showcasing the studio's ability to create engaging content [3]. Group 2: Strategic Goals - The release of both games reflects Snail Games' commitment to diversifying its product portfolio and deepening market penetration across various player segments [4]. - By introducing accessible gameplay in underserved genres, the company aims to attract younger players and expand emerging IPs, thereby increasing its influence in diverse markets [4]. - The focus on building brand loyalty with the next generation of players is seen as a long-term strategy to meet the evolving demands of the global market [2][4].

Core Insights - Snail, Inc. has launched two new indie titles, "Robots at Midnight" and "Zombie Rollerz: The Last Ship," marking a strategic expansion into diverse game demographics [1][4] Group 1: Game Launches - "Robots at Midnight" targets younger Gen Z and Gen Alpha players, designed as an accessible entry-level Souls-like game to lower the barrier for engagement [2] - "Zombie Rollerz: The Last Ship" is a sequel that combines roguelite mechanics with tower defense strategy, building on the success of its predecessor which has over 10 million downloads [3] Group 2: Strategic Focus - The launches reflect Snail Games' commitment to portfolio diversification, aiming to engage underserved player segments and expand market presence [4] - The company is investing in long-term strategies to build brand loyalty among the next generation of gamers, particularly as Gen Alpha is projected to be highly digitally fluent and commercially influential [2][4]

Core Insights - Snail, Inc. is hosting its annual publisher promotion on the Steam platform, which is a significant revenue opportunity for the company this year [1] - The promotion will feature substantial discounts across its game lineup and will include early access trials for several anticipated new titles during Steam Next Fest [1] - Last year's promotion saw daily average sales reach 1.6 times that of non-promotion periods, and the company aims to surpass this performance [1] Promotional Discounts - The company is offering an 80% discount on Bellwright, the largest discount since its early access release, to attract more players ahead of new content [2] - The ARK Franchise Bundle, including ARK: Survival Evolved and others, is available at a 20% discount to drive user acquisition [3] - PixARK is offered at a 43% discount, while West Hunt is available at a 50% discount, maintaining stable player engagement since its launch in 2023 [3] - The psychological horror game The Cecil: A Journey Beyond is discounted by 15% alongside new content updates [3] - Chasmal Fear, a sci-fi horror FPS, is also discounted by 15% with significant content updates to enhance user experience [3] - Survivor Mercs is available at a 62% discount and has launched a demo to boost user growth during early access [4] Upcoming Titles - Robots at Midnight, an action RPG, is set to release on June 19, 2025, and is currently available for wishlist collection on Steam and pre-order on Xbox [5] - Echoes of Elysium, a steampunk survival RPG, is showcased in the "Add to Wishlist" section and will have a public demo before Steam Next Fest [5] - Zombie Rollerz: The Last Ship is participating in Steam Next Fest with a live demo to enhance pre-release visibility [5] Company Overview - Snail, Inc. (Nasdaq: SNAL) is a leading independent game developer and publisher, providing digital interactive entertainment products across various platforms [6]

Core Insights - Snail, Inc. is hosting its annual Publisher Sale on Steam, which is a significant revenue-driving event for the company, featuring deep discounts and anticipated titles [1][2] - The sale is expected to drive daily unit sales to 1.6 times the average of non-promotional periods from the previous year, with the company aiming to exceed this figure [2] - The event serves as both a short-term revenue growth opportunity and a long-term player engagement strategy through the promotion of back catalog titles and new releases [2][11] Discounts and Promotions - The game Bellwright is seeing its highest discount of 20% since its early access launch during the Publisher Sale [3] - The ARK Franchise Bundle, which includes titles like ARK: Survival Evolved, is offered at a 20% discount, while PixARK is available at 57% off [4] - Other titles such as West Hunt and The Cecil: A Journey Beyond are also featured with significant discounts of 50% and 15% respectively [5] Upcoming Titles and Engagement Strategies - Upcoming titles like Robots at Midnight and Echoes of Elysium are highlighted for pre-order and wishlist growth, with demos available to build early audience momentum [7] - Zombie Rollerz: The Last Ship is participating in Steam Next Fest with a live demo to enhance visibility ahead of its release [8] - Survivor Mercs is offered at 38% off with a playable demo to encourage early access growth and feedback-driven development [6] Company Overview - Snail, Inc. is a leading global independent developer and publisher of interactive digital entertainment, with a diverse portfolio of premium games across various platforms [9]