Core Insights - The "2025 High-Quality Consumption Brand TOP 100" list was recently announced, with Tabo and other leading companies like Starbucks China and Coca-Cola China recognized for their innovative consumption cases [1][3] - The evaluation aimed to explore and summarize excellent models and ideas for high-quality development, focusing on nine popular sectors including aesthetic economy, sports and outdoor, food and health, and consumer technology [3] Company Strategy - Tabo, as the largest sports retail operator in China, drives innovation by leveraging precise market and consumer insights, continuously upgrading its store-centric integrated ecosystem to meet diverse and personalized consumer demands [3][4] - The company has redefined retail spaces to create comprehensive environments that combine shopping, experience, social interaction, and sports culture, exemplified by the new adidas HALO concept store and exclusive Future of Style concept store targeting young consumers [4][5] Consumer Engagement - Tabo has engaged in collaborations with well-known IPs like "Teletubbies" and "Pingu" to attract consumer attention through fun marketing activities, while also enhancing its unique sports IPs to inject new vitality into the brand [5][6] - The company has observed a growing demand for convenience, immediacy, and experiential shopping among young consumers, leading to the upgrade of its online channels, including e-commerce platforms and live streaming [5][6] Product Offering - Tabo is expanding its brand partnerships to provide more precise and high-quality products, focusing on niche and professional segments in the sports equipment market [6] - Recent collaborations include exclusive operations with high-end brands like norda™, Norrøna, soar, and ciele, enhancing its running category ecosystem to meet diverse consumer needs [6]