当消费端的需求变化，通过高效响应的制造新模式，推动供给侧适配消费新体验，一场关于口腔护理行 业的变革正在发生。 "过去，消费者关心能否刷干净，现在更关心适不适合、舒不舒服。牙膏行业更多的是'微创新'，我们 从口感、泡沫绵密度这些小细节着手，去改变'好牙膏'标准。"在口腔护理品牌参半的总部展厅内，小 阔集团董事长、参半创始人尹阔聊起了口腔护理行业的变革。 一支牙膏，从基础的清洁功能向精细体验的转变，背后是消费创新驱动下的"质造升级"。过去，一支牙 膏的功能往往局限于单一的清洁。如今，在市场需求的推动下，行业正步入体验感、功能化与场景化深 度融合的下半场，美白、抗敏、清新等细分功能越来越受到消费者青睐。 2025年11月，工业和信息化部等六部门联合印发《关于增强消费品供需适配性进一步促进消费的实施方 案》。在业内看来，增强消费品供给能力，关键在于能否通过技术进步补齐体验短板。 当供需更适配，消费者对美好生活的向往便有了更具体的注脚。从需求洞察到实验室验证，再到生产环 节的控制与追溯，消费创新正点亮品质生活。 （文章来源：人民网） 尹阔认为，产品创新的本质应以消费者的真实使用场景作为出发点。相关细节处的创新，正成为 ...

消费动能持续壮大 在一系列提振消费政策推动和消费创新驱动下，我国消费需求增长总体趋稳。2025年1月至11月， 社会消费品零售总额同比增长4.0%，超过2024年全年3.5%的水平，稳定增长的势头得到巩固；服务零 售额同比增长5.4%，增速比1月至10月加快0.1个百分点。 消费品以旧换新政策加力扩围，带动商品消费加快增长。安排超长期特别国债资金支持，为消费品 市场稳定运行提供了重要支撑。2025年，消费品以旧换新政策覆盖汽车、家电、计算机、通信和消费类 电子产品、家装等多个领域。前11个月，消费品以旧换新带动相关商品销售额超2.5万亿元，惠及超3.6 亿人次，其中汽车以旧换新超1120万辆，家电以旧换新超12844万台。 新型服务消费加快增长，出行度假、文化娱乐、体育健康成为消费热点。2025年，"五一"、端午假 期，全国国内出游人次同比分别增长6.4%、5.7%；国庆、中秋假期，8天假日全国国内出游8.88亿人 次，较2024年国庆节假日7天增加1.23亿人次。根据国家电影局统计，截至2025年12月13日14时30分， 全年电影总票房已达500.03亿元，观影总人次为11.94亿。截至2025年7月，我 ...

消费动能持续壮大 在一系列提振消费政策推动和消费创新驱动下，我国消费需求增长总体趋稳。2025年1月至11月，社会 消费品零售总额同比增长4.0%，超过2024年全年3.5%的水平，稳定增长的势头得到巩固；服务零售额 同比增长5.4%，增速比1月至10月加快0.1个百分点。 消费品以旧换新政策加力扩围，带动商品消费加快增长。安排超长期特别国债资金支持，为消费品市场 稳定运行提供了重要支撑。2025年，消费品以旧换新政策覆盖汽车、家电、计算机、通信和消费类电子 产品、家装等多个领域。前11个月，消费品以旧换新带动相关商品销售额超2.5万亿元，惠及超3.6亿人 次，其中汽车以旧换新超1120万辆，家电以旧换新超12844万台。 新型服务消费加快增长，出行度假、文化娱乐、体育健康成为消费热点。2025年，"五一"、端午假期， 全国国内出游人次同比分别增长6.4%、5.7%；国庆、中秋假期，8天假日全国国内出游8.88亿人次，较 2024年国庆节假日7天增加1.23亿人次。根据国家电影局统计，截至2025年12月13日14时30分，全年电 影总票房已达500.03亿元，观影总人次为11.94亿。截至2025年7月，我 ...

Core Insights - The article emphasizes the importance of innovative consumer products that go beyond mere functionality, focusing on user experience and addressing pain points in daily life [1][2] - The 2025 Annual Focus Product Plan aims to showcase a diverse range of products across various categories, highlighting their role in enhancing quality of life and driving industry innovation [1][2] Group 1: Consumer Electronics - The iPhone AIR and Honor Magic8 series are highlighted as key mobile products, showcasing advancements in technology and user experience [3][15] - The Honor Magic8 series features a self-evolving AI system and impressive battery life, appealing to users who prioritize performance and convenience [15][16] Group 2: Home Appliances - The Angel Space Master series water purifier is noted for its compact design and high performance, achieving top sales in its category [20][22] - The Lenovo Zhaoyang X7 laptop is recognized for its powerful processing capabilities and reliability, making it suitable for high-demand professional environments [25][26] Group 3: Health and Wellness - The Mounjaro peptide and MitoQ + turmeric capsules are mentioned as innovative health products that address specific consumer needs [7] - The DeRUCCI AI smart mattress is highlighted for its advanced sleep management features and significant sales achievements, appealing to health-conscious consumers [30][33] Group 4: Beauty and Personal Care - The Color Repair Whitening Toothpaste is presented as a product that caters to the growing demand for effective personal care solutions [9] Group 5: Food and Beverage - The article mentions popular food products like the spicy rice noodles from Ma Liu Ji and bottled tea from Let Tea, reflecting consumer preferences in the food and beverage sector [10] Group 6: Automotive - The Aion M9 and Zeekr ES8 are noted for their innovative features and strong market performance, appealing to high-end consumers [5][76] - The Aion M9 has achieved significant sales milestones, establishing itself as a benchmark in the luxury vehicle segment [76] Group 7: Digital and Smart Devices - The Shokz OpenDots ONE earphones are recognized for their lightweight design and advanced sound technology, leading the open-ear headphone market [54][57] - The Baidu AI glasses Pro are highlighted for their stylish design and practical AI features, enhancing user experience in daily activities [60][61] Group 8: AI and Technology - The Lenovo ThinkStation PGX AI workstation is noted for its ability to run large AI models locally, significantly improving efficiency and reducing costs [28][29] - The iFlytek mobile digital human is recognized for its advanced interaction capabilities, enhancing user experience in various applications [72][73]

Core Insights - The article emphasizes the importance of innovative consumer products that go beyond mere functionality, focusing on user experience and addressing pain points in various sectors such as daily life, health, beauty, and food [2][3]. Group 1: Consumer Product Innovation - The 2025 focus product plan aims to reshape user experiences through scene-based innovation across all consumer categories, showcasing how products empower lives and set industry standards [2]. - Selected products reflect a deep resonance between user pain points and industry innovation, redefining basic needs into quality pursuits [2][3]. Group 2: Technology and User-Centric Design - The value of these products transcends their basic functions, driven by design insights, technological advancements, and a commitment to user-centric innovation [3]. - The initiative seeks to connect consumer demands with industrial upgrades, marking innovation directions for the industry and enhancing user experiences [3]. Group 3: Diverse Product Categories - The article lists various innovative products across categories such as enterprise services, lifestyle, and gaming, highlighting their unique features and market impact [4][5][6][10][12][14][19][20][25][29][39][43][45][49][56][60][63][84].

Core Insights - The event "Old Brand Public Opinion Ecology and Brand Building Special Exchange" focuses on the development opportunities and challenges of traditional Chinese brands in the new era, aiming to explore the consumption potential of national goods represented by old brands and cultivate new growth points in consumption [1][3]. Group 1: Brand Development and Innovation - The event is part of the "2025 National Consumption Conference" and emphasizes the importance of integrating traditional elements with modern communication methods to enhance brand innovation and value [1][4]. - Mei Xinyu, a researcher from the Ministry of Commerce, highlighted that old brands represent traditional Chinese culture and lifestyles, gaining global recognition and becoming a consumer trend, which necessitates continuous innovation for sustained vitality [3][4]. - Zhang Jingyun, a professor at Beijing Technology and Business University, discussed five key points for old brands to transition to brand-oriented operations, including strategic transformation, system design, market expansion, mergers and acquisitions, and creating new experiences [4][6]. Group 2: Brand Reconstruction and Market Strategy - Zhu Minggang, Deputy General Manager of People Online, released a report emphasizing that the reconstruction of old brands should follow a three-layer logic: cultural depth, technological leadership, and experiential reconstruction, aiming for a sustainable economic value and cultural representation [8][9]. - The Shandong Provincial Old Brand Enterprise Association has established mechanisms to support the globalization of old brands, including overseas diagnosis and service platforms [10]. - Various industry leaders discussed the importance of innovation in meeting new consumer demands, with strategies such as optimizing service models, enhancing product quality, and embracing new marketing approaches to maintain competitiveness [12][13].

Core Insights - The 2025 National Consumption Conference was held in Beijing, showcasing innovative consumption cases for 2025 [1] Company Innovations - Guizhou Zhenjiu focuses on quality and channel expansion to drive consumption growth [3] - Herbalife transitions from liquid nutrition to solid food with cake premix, promoting a blend of taste and health [3] - Weigang Dairy upgrades its formula and processes, venturing into new tea drinks [3] - Yilian integrates lotus culture with hyaluronic acid technology for innovative consumer experiences [3] - Aishurou emphasizes the transmission of "emotional value" for a clean and beautiful lifestyle [3] - TAIC introduces pure titanium home products, enhancing aesthetic living experiences [3] - Yalong Xiaoxiang explores new models for cultural relics through smart trade routes [3] Service Consumption - Pudong Development Bank Credit Card deepens customer engagement with running series to boost sports consumption [3] - Mars Petcare collaborates with Beijing Fashion Week to create a new fashion for pet owners [3] - Joy City empowers emotional connections through digital membership ecosystems [3] - Daguan Zhuanxin New Agricultural Market innovates highland agricultural product consumption scenarios with a three-tier product operation model [3] - Baiguoyuan enhances trust in consumption services with a "buy with confidence, return at will" policy [3] - Taikang focuses on elderly dental care needs with "Worry-Free Insurance" providing full-cycle services [3] - Koala AI Foreign Teacher leverages AI to enhance language learning experiences [3] - Vision Future utilizes AI digital technology to support a new ecosystem for live e-commerce [3] Brand Leadership - Zhanma transitions from a "traffic entry" to a "brand territory," enhancing brand influence [3] - Shuanghui Jian Song creates a new trend in self-care consumption with "clean formulas" [3] - Bright Dairy achieves brand upgrades from "national memory" to "trend symbols" through three-dimensional innovation [3] - Bosideng innovates technology in down jackets, balancing functionality and fashion [3] - Jinmailang Liangbai Kai strengthens health awareness in familiar water, promoting brand philosophy [3] - Mead Johnson Blue Zhen adheres to research innovation, using milk fat globule membrane to support high-quality industry development [3] - Hengjie explores new paths for domestic brands with the "Renew China Tour" IP [3] - Seven Wolves introduces new business travel menswear, culturally empowering national consumption trends [3] - Guyu innovates the interaction between science and aesthetics, narrating brand stories through traditional culture [3] Product Reputation - Haizhilun anchors on popular drinking scenarios, continuing quality innovation to maintain classic reputation [4] - Feihe Star Flying Sail creates a "fresh nutrition system" for a new generation of baby food [4] - Guangzhou Restaurant Lychee Pastry connects with Cantonese food culture, offering a new paradigm for "Guangzhou gifts" [4] - Hongxing Erke Park Running Shoes focuses on national sports scenarios, driving innovative domestic consumption [4] - Xiaohutuxian·Xian15 upgrades classic products, enhancing quality and cultural experience [4] - Pigeon newborn bottles address feeding pain points, optimizing feeding methods [4] - Beishute's "plant-based" sanitary napkins provide comprehensive safety from source to end [4] - Mingyue Qingsong control lenses innovate optical technology for a more comfortable visual experience [4] - FreeSkin hand cream innovates services to create a "high quality-price ratio" trend for domestic products [4] - Dong'a Ejiao advances technology to promote the integration of primary, secondary, and tertiary industries, creating trendy quality domestic products [4] - Dili Group empowers agricultural product circulation with technology and services [4] - Atomy drives continuous product upgrades through a "boutique" strategy and technological innovation [4] Green Consumption - China Resources Double Crane targets "dual carbon" goals, offering low-carbon products for a green lifestyle [5] - Amcor's "green and eco-friendly actions" bring sustainable development into practice [5] - Meisi's "green bottle" ensures sustainable high-quality consumption [5] - Laitai Mootaa leverages technology and green empowerment to explore new consumption experiences [5] - IAM's core technology eliminates the need for replacement consumables, supporting green and safe breathing [5] - Procter & Gamble identifies new consumer needs, providing high-quality laundry liquids for a better life [5] - OgaHua's massage robots utilize AI to enhance comfort in daily living [5] - Banfish PalFish integrates smart home with traditional aesthetics through full-spectrum eye protection lamps [5] - Huangshi Group revitalizes water buffalo milk products to meet high-quality dairy consumption demands [5] - Lemon Republic creates a new beverage experience with "cloud mist lemon" juice soda [5]

Group 1 - The core theme of the 20th Beijing Business Academic Conference is "Consumption Innovation: Shaping High-Quality Life and Urban Competitiveness" [1] - The conference aims to provide theoretical support and intellectual backing for the construction of Beijing as an international consumption center and the development of the "Two Zones" [1] - The Beijing consumption market is undergoing a critical transition between old and new driving forces, necessitating a focus on consumer needs and collaborative activation for consumption innovation and upgrading [1] Group 2 - The Beijing Business Academic Conference has been held annually since 2006, becoming a significant cultural exchange platform for witnessing the innovation of Beijing's commercial theory and industry development changes [2] - The conference serves as an important platform for connecting government, academia, business, and industry associations, promoting collaboration in research and development [2]

Core Insights - The 20th Beijing Business Academic Conference focused on "Consumption Innovation: Shaping High-Quality Life and Urban Competitiveness" [1] - Wang Chengrong, President of the Beijing Business Economics Society, highlighted the leap in Beijing's commercial development over the past two decades, transitioning from traditional department store dominance to a diverse array of new business formats and models [1] - The transformation of consumption patterns is evident, with a decline in goods consumption and an increase in service consumption, driven by effective consumption factors such as demand, capability, and willingness [1] Group 1 - Beijing is leveraging the opportunity to create an international consumption center city by implementing policies such as business district renovations, "old for new" exchanges, and tax refunds for outbound tourists [1] - Notable national brands like SKP, JD.com, Pop Mart, and Tongrentang have emerged, showcasing Beijing's leading position in innovation within the commercial sector [1] - Future commercial strategies should focus on enhancing residents' income while emphasizing "four innovations": optimization of the business environment, deepening institutional reforms, refining consumption promotion policies, and strengthening service consumption [2] Group 2 - The Beijing Business Academic Conference has evolved into a significant platform for multi-party collaboration among government, industry, and academia, contributing to the construction of Beijing's "two zones" and the international consumption center city [6] - Since its inception in 2006, the conference has become a vital cultural exchange platform, witnessing the innovation of commercial theories and industry transformations in Beijing [6]

Core Insights - The 20th Beijing Business Academic Conference focused on "Consumption Innovation: Shaping High-Quality Life and Urban Competitiveness," highlighting Beijing's transition from quantity accumulation to quality enhancement in consumption [1] Group 1: Consumption Innovation Dimensions - The three dimensions of consumption innovation are "integration, upgrading, and collaboration" [1] - Cultural venues in Beijing are collaborating with commercial entities to become popular consumption spots, exemplified by the establishment of the "Beijing Cultural and Commercial Tourism Integration Development Alliance" [1] - Future projects in Tongzhou District, including theme parks, aim to create a super cultural tourism cluster [1] Group 2: Consumption Upgrade - Consumption upgrade in Beijing is evident across various sectors, with initiatives like appliance trade-ins and online medical services enhancing quality of life [2] - The city plans to attract international consumer brands and improve housing supply to stimulate large-scale consumption [2] - A collaborative approach involving government, enterprises, and society is essential for building a robust consumption ecosystem [2] Group 3: Market Fundamentals - Beijing's consumer market is supported by a strong demographic base, with a projected population of 21.83 million and a per capita disposable income of 85,000 yuan [3] - The total market consumption in Beijing is expected to exceed 3 trillion yuan by the end of 2024, showcasing the resilience of a mega-city's consumption [3] - The city has established a framework for international consumption center development, including significant commercial space expansion and a focus on brand aggregation [3]