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Starbucks CEO says artisanal pastries, protein drinks, voice app ordering are next on tap
Yahoo Finance· 2025-10-16 12:39
Listen and subscribe to Opening Bid Unfiltered on Apple Podcasts, Amazon Music, Spotify, YouTube, or wherever you find your favorite podcasts. Starbucks is in full-on retooling mode under CEO Brian Niccol as the calendar nears 2026. "We need to be a learning organization. We need to be an experimental organization," Niccol said on Yahoo Finance's Opening Bid Unfiltered podcast at Dreamforce in San Francisco (listen below, see video above). That includes keeping up with developments in AI and integrating ...
Starbucks CEO says artisanal pastries, protein drinks, and voice app ordering are next on tap
Yahoo Finance· 2025-10-16 12:39
Core Insights - Starbucks is undergoing significant changes under CEO Brian Niccol, focusing on becoming a learning and experimental organization as it approaches 2026 [1] Technology Integration - The company is integrating AI into its operations, exemplified by the Green Dot Assist platform, which aids employees in real-time problem-solving [2] Menu and Customer Engagement - Starbucks is innovating its menu to include "protein-forward" breakfast items and artisanal pastries, while also enhancing its app for features like voice ordering and predictive ordering [3] Store Optimization - Plans to close unprofitable locations and reduce corporate jobs are in place to improve margins and reallocate resources, with a projected store count reduction of about 1% in Canada and the US [4][5] Restructuring Efforts - The company will eliminate 900 non-retail roles and incur restructuring costs of approximately $1 billion, alongside initiatives like bringing back condiment bars and remodeling 1,000 stores to enhance customer experience [6] Community Focus - Niccol emphasizes the importance of creating a community feel in stores, encouraging social interactions among customers [7]