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深耕健康科技二十五载 倍轻松以创新驱动智能健康生态升级
Quan Jing Wang· 2025-12-26 07:35
Core Viewpoint - The company Beiqingsong (688793.SH) is under investigation by the China Securities Regulatory Commission for suspected violations of information disclosure, but its business operations remain normal [1][3]. Business Overview - Beiqingsong, established in 2000, focuses on the smart portable massager sector, integrating traditional Chinese medicine concepts with modern technology to provide health care solutions globally [1]. - The company has developed a product matrix that includes various categories such as head, eye, neck, scalp, and moxibustion products, and holds over 1,000 valid patents, including more than 200 invention patents [1]. Technological Development - The company has initiated an "AI + Health" strategy to transition from simple fatigue relief to health management, utilizing a professional R&D team and multi-modal sensor matrices for data collection and analysis [2]. - Some of its scalp massager products now feature AI visualization capabilities for health assessments and personalized care suggestions, aiming to create a closed-loop health service model [2]. Channel Strategy - Beiqingsong employs an "online + offline" sales model, focusing on high-traffic locations such as airports and high-speed rail stations, and has launched integrated service stores offering a combination of smart devices, manual techniques, and moxibustion therapy [2]. - As of mid-2025, the company has expanded its service stores to key cities like Shenzhen, Guangzhou, and Xi'an, while also establishing a dual service system for platform and private domain members, with over 6.6 million platform members and 2.8 million private domain members [2]. Operational Resilience - Despite facing regulatory scrutiny, Beiqingsong's long-standing technological foundation and global presence support its ongoing business operations, with established layouts in product matrix, technological R&D, and channel development [3].