Yeah, you watch your show every morning and and two key themes keep coming about. The rise of AI and the creator influencer economy and we're sitting at the intersection of both of those. And so we're going to continue to be on the forefront of the evolution of the entertainment industry, but we're so fortunate to have great partners like Google and Amazon that are incredible technology platforms that reach billions of people around the world. We're going to continue to create content on YouTube, on Amazon, ...