Key Takeaways ELF is gaining share with affordable pricing, rapid innovation and a digitally native marketing model.EL is working to stabilize sales and rebuild margins through its Beauty Reimagined transformation plan.ELF reflects high-growth execution and EL diversified scale and recovery potential.e.l.f. Beauty, Inc. (ELF) and The Estee Lauder Companies Inc. (EL) are two influential players in global beauty, operating at different ends of the market while competing across several overlapping categories. ...

Core Insights - e.l.f. Beauty has launched its products in the Gulf Cooperation Council (GCC) region, partnering exclusively with Sephora to enhance its international presence [1][3] - The GCC is identified as the most requested region for e.l.f. products among areas without retail presence, with social media mentions increasing by 38% [2] - The launch includes a marketing campaign titled 'eyes.lips.finally' aimed at engaging the local community and promoting e.l.f.'s commitment to quality and affordability [2][3] Company Expansion - e.l.f. Beauty's non-U.S. sales accounted for approximately 20% of total net sales in the second quarter of FY26, indicating a strong international growth strategy [4] - The partnership with Sephora, which began in 2024 with a launch in Mexico, will see e.l.f. products available in all 70 Sephora stores across the GCC starting November 21 [3] Marketing Strategy - e.l.f. is utilizing high-visibility marketing tactics in the GCC, including outdoor advertising along Dubai's Golden Boulevard and digital screen takeovers in major malls [2] - The company aims to connect with the community through its marketing efforts, emphasizing its mission to make beauty accessible to everyone [5]