e.l.f. Beauty Conference Call Summary Company Overview - **Company**: e.l.f. Beauty (NYSE: ELF) - **Industry**: Beauty and Cosmetics - **Key Brands**: e.l.f. Cosmetics, e.l.f. SKIN, Naturium, rhode Core Points and Arguments Market Position and Growth - e.l.f. Beauty is the number one brand by unit share in U.S. color cosmetics and has three of the fastest-growing skincare brands [1][2] - The company has achieved a **23% CAGR** in net sales over the last decade, significantly outpacing the beauty industry's **4% CAGR** [9] - e.l.f. has gained **800 basis points** of market share over the last five years, while the top ten mass color cosmetics brands have lost **30 basis points** [10] - The company has delivered **28 consecutive quarters** of net sales growth, showcasing its consistent performance [9] Brand Portfolio and Acquisitions - The e.l.f. brand portfolio includes: - e.l.f. Cosmetics: Number one unit share brand - e.l.f. SKIN: Number 11 mass skincare brand, growing at more than twice the category growth rate - Naturium: Number 5 masstige brand, growing significantly - rhode: Acquired in August, now the number one brand at Sephora North America [7][8] Competitive Advantages - e.l.f. Beauty emphasizes its **core value proposition** of providing high-quality products at accessible prices, appealing to a broad demographic including Gen Z, Gen Alpha, and Millennials [12] - The company has a **hybrid manufacturing model** that combines asset-light manufacturing with deep expertise, allowing for quality, cost, and speed advantages [26] - e.l.f. has built a **disruptive marketing engine** that connects with its community across various platforms, including TikTok and Twitch, enhancing brand engagement [30][31] Financial Performance - e.l.f. has raised its outlook for net sales growth to **22%-23%** for the current year, significantly above the average of **4%** for public consumer companies [15] - The company has improved its gross margin from **41%** to an expected **70%**, allowing for reinvestment in marketing and growth initiatives [64] White Space Opportunities - e.l.f. aims to **double its net sales** across cosmetics, skincare, and international markets in the coming years [66] - In color cosmetics, e.l.f. holds a **13% market share** and aims to become the number one dollar share brand [66] - The skincare segment has grown to represent **20%** of the business, with plans for further distribution and innovation [68] - International sales currently account for **20%** of net sales, with a goal to increase this to match global peers at **70%** [70] Additional Insights - e.l.f. has a strong commitment to diversity, with **71%** of its team being women and **43%** diverse, reflecting the communities it serves [14][15] - The company has successfully created a **connected commerce ecosystem** that integrates content, community, and commerce, enhancing customer engagement [31] - e.l.f. products are sold at a rate of **nine products per second**, making it the most unit brand in its category [61] This summary encapsulates the key points from the e.l.f. Beauty conference call, highlighting the company's strong market position, growth strategies, competitive advantages, and future opportunities.

Core Insights - e.l.f. Beauty, Inc. reported a 38% increase in quarterly net sales, reaching $489.5 million, driven by growth in retailer and e-commerce channels both in the US and internationally [1][3] - The company's gross margin declined by approximately 30 basis points to 71%, primarily due to increased tariff costs, although this was somewhat offset by pricing and product mix benefits [2] - e.l.f. Beauty raised its FY 2026 outlook, expecting net sales growth of approximately 22% to 23% year-over-year, up from a previous estimate of 18% to 20%, with Rhode expected to contribute around $260 million to $265 million in net sales for FY 2026, an increase from the prior expectation of $200 million [3] Analyst Ratings - JPMorgan analyst Andrea Teixeira increased the price target for e.l.f. Beauty shares to $105 from $103 while maintaining an "Overweight" rating [4]

Investment Rating - The report maintains a positive outlook on e.l.f. Beauty, raising the full-year net sales growth guidance from 18%-20% to 22%-23% due to the strong contribution from the Rhode acquisition [2][9]. Core Insights - e.l.f. Beauty achieved a 38% year-over-year increase in net sales for FY26Q3, reaching $489.5 million, with the Rhode acquisition contributing approximately $128 million [2][9]. - The core organic net sales growth was only about 2%, which is below expectations, primarily due to short-term softness in key international markets like the UK and Germany [2][9]. - The company has adjusted its global consumption growth expectation down to 6% from 8%, reflecting a marginal weakening in the broader consumer environment [2][9]. - The adjusted EBITDA rose by 79% to $123 million, representing 25% of net sales, indicating strong operational performance [2][9]. Performance Summary - e.l.f. Beauty has achieved year-over-year net sales growth for 28 consecutive quarters, positioning it among the few publicly-listed companies in the consumer sector capable of sustaining such prolonged high growth [2][9]. - The strong performance is driven by an excellent brand portfolio strategy, particularly the significant contribution from Rhode, alongside organic growth from the core business through a value proposition of premium quality at accessible pricing [2][9]. Cost Structure and Profitability - The gross margin in FY26Q3 decreased by 30 basis points to 71%, mainly due to higher tariff costs, partially offset by pricing and product mix optimization [3][10]. - The ratio of selling, general, and administrative (SG&A) expenses to net sales declined from 54% to 51%, benefiting from improved marketing spend efficiency [3][10]. - Marketing and digital investment as a percentage of net sales decreased from 27% to 21%, but is expected to rebound to around 27% in the second half of the fiscal year due to increased investment in major brand campaigns [3][10]. Brand Performance - The e.l.f. Cosmetics brand saw an 8% year-over-year increase in U.S. consumption, significantly outpacing the overall color cosmetics category growth of 4% [4][11]. - The company has established a dominant 22% market share in the face makeup segment, with significant growth potential remaining in lip and eye categories [4][11]. - Acquired brands like Rhode have achieved record launches in Sephora, and Naturium and e.l.f. SKIN have outperformed the overall U.S. skincare category growth [4][11]. Innovation and Marketing - e.l.f. continues to drive product innovation through community insights, with new products priced competitively against high-end counterparts [5][12]. - Breakthrough marketing campaigns have generated over 4 billion impressions, showcasing the company's effective marketing strategies [5][12]. International Market Potential - International sales currently account for approximately 20% of total sales, indicating substantial growth potential compared to the industry average of over 70% [6][13]. - The company has established a comprehensive distribution network in Germany and is expanding its presence in premium markets like Australia/New Zealand with the Rhode brand [6][13].

Core Insights - e.l.f. Beauty and Estée Lauder represent contrasting segments of the beauty market, with e.l.f. being a fast-growing mass-market player and Estée Lauder a large prestige company undergoing a cyclical recovery [1] Company Overview - e.l.f. Beauty focuses on affordable pricing, rapid product launches, and strong social media engagement, with brands like e.l.f. Cosmetics and Naturium [2] - Estée Lauder is a global leader in prestige beauty, offering a diversified portfolio across various categories, including skincare and makeup, supported by a broad distribution network [2] Market Position and Strategy - e.l.f. Beauty has a market capitalization of approximately $4.76 billion and is gaining market share through value-driven innovation [3] - Estée Lauder, with a market capitalization of $38.7 billion, is focused on stabilizing sales and rebuilding margins through its Beauty Reimagined strategy [3] Competitive Advantages - e.l.f. Beauty's competitive edge lies in its digitally native marketing approach, leveraging social media and influencer campaigns to drive product discovery while maintaining low advertising costs [5] - Estée Lauder benefits from a strong global prestige beauty portfolio, with flagship brands that support long-term demand despite industry volatility [11] Financial Performance - The Zacks Consensus Estimate for e.l.f. Beauty suggests a 19.2% year-over-year increase in sales for the current fiscal year, while earnings are expected to decrease by 15.9% [16] - For Estée Lauder, the consensus estimates imply a 4.5% increase in sales and a 42.4% increase in earnings for the current fiscal year [19] Stock Performance - Over the past year, e.l.f. Beauty shares have decreased by 39.1%, while Estée Lauder shares have increased by 43.3%, outperforming the industry's growth of 8.6% [21] Valuation - e.l.f. Beauty trades at a forward price-to-earnings multiple of 23.71, which is below its median level and the industry's multiple [22] - Estée Lauder has a higher forward P/E of 42.48, indicating a more expensive valuation compared to e.l.f. Beauty [22] Investment Outlook - e.l.f. Beauty's strong brand momentum and value-focused growth model are notable, but Estée Lauder's diversified business and recovery potential make it a more attractive choice at this stage [25]

Core Insights - e.l.f. Beauty has launched its products in the Gulf Cooperation Council (GCC) region, partnering exclusively with Sephora to enhance its international presence [1][3] - The GCC is identified as the most requested region for e.l.f. products among areas without retail presence, with social media mentions increasing by 38% [2] - The launch includes a marketing campaign titled 'eyes.lips.finally' aimed at engaging the local community and promoting e.l.f.'s commitment to quality and affordability [2][3] Company Expansion - e.l.f. Beauty's non-U.S. sales accounted for approximately 20% of total net sales in the second quarter of FY26, indicating a strong international growth strategy [4] - The partnership with Sephora, which began in 2024 with a launch in Mexico, will see e.l.f. products available in all 70 Sephora stores across the GCC starting November 21 [3] Marketing Strategy - e.l.f. is utilizing high-visibility marketing tactics in the GCC, including outdoor advertising along Dubai's Golden Boulevard and digital screen takeovers in major malls [2] - The company aims to connect with the community through its marketing efforts, emphasizing its mission to make beauty accessible to everyone [5]