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Formula 1 and Salesforce, Inc. (CRM) Announce Deepened Partnership
Yahoo Finance· 2026-03-09 08:48
Core Insights - Salesforce, Inc. and Formula 1 have announced a deepened partnership, launching a new fan companion agent aimed at enhancing engagement for F1's 827 million global fans [1] - The new agent will be available on F1.com and will provide 24/7 education on the new 2026 regulations, offering clear responses to queries based on trusted F1 sources [1] - This initiative is part of F1's ongoing transformation into an Agentic Enterprise, with the Agentforce 360 deployment being a key component of its digital ecosystem [2] Company Overview - Salesforce, Inc. specializes in cloud-based enterprise software for customer relationship management, offering solutions that include customer service, sales force automation, digital commerce, marketing automation, and industry-specific solutions [3] - The company also provides training, guidance, support, and advisory services to enhance customer engagement and operational efficiency [3] Market Analysis - Citi has raised the price target for Salesforce, Inc. to $200 from $197 while maintaining a Neutral rating on the shares, reflecting an updated model post-earnings report [2]