Core Insights - The campaign "Let's create smarter business" emphasizes the challenges business leaders face in transitioning from AI pilots to real-world applications that deliver organizational value [1][4] - IBM's collaboration with Ogilvy aims to highlight the transformative potential of AI, hybrid cloud, and quantum technologies in enhancing business operations [2][4] Campaign Details - The campaign includes three new broadcast ads featuring Lewis Hamilton, showcasing IBM's partnership with Scuderia Ferrari HP and the redesigned mobile app that integrates data and AI for an improved fan experience [3][4] - The campaign is a strategic evolution of the previous "Let's create" initiative launched in 2022, reintroducing iconic IBM branding elements and set to run through 2025 across various media platforms [4] Company Overview - IBM is a leading provider of hybrid cloud and AI solutions, serving clients in over 175 countries and focusing on data insights, business process optimization, and cost reduction [5] - The company supports critical infrastructure sectors such as financial services, telecommunications, and healthcare with its hybrid cloud platform and consulting services [5]