Core Insights - iCAUR is evolving from a mobility brand to a lifestyle brand, aiming to redefine how people move in the next decade [2][4] - The brand emphasizes the creation of classic cars for the new energy era, focusing on personality and style [5][11] - iCAUR plans to expand its global presence, targeting over 100 countries in the next five years [12][15] Brand Vision and Strategy - iCAUR has established a market network covering 28 countries and regions, with plans to develop over 200 new ecosystem products annually [4] - The brand's globalization strategy includes deep integration of brand concepts, service systems, and user value [4] - iCAUR aims to become a world-leading new energy vehicle (NEV) brand, with its first model, the V23, exceeding market expectations [12] Product Development and Design - iCAUR follows the 5R principles—Respect, Responsibility, Rigor, Reliability, and Relationship—in product development [8] - The V27 model features a 1.5T engine with a thermal efficiency of 44.5%, showcasing high-quality technology and versatility [8] - The design philosophy of "Less is truer" focuses on minimalist aesthetics that connect with users, aiming for timeless beauty [9] Market Engagement and Expansion - The V27 received significant attention, with over 20 billion views and coverage in more than 100 countries [12] - Distribution agreements were signed with partners from the UAE, South Africa, and Paraguay, marking a new chapter in global expansion [17] - iCAUR's vision of "Classic Never Fades" drives its innovation and co-creation efforts in the new energy sector [20]

Group 1 - The core viewpoint of the article highlights the launch of two range-extended hybrid SUVs by Chery's iCAUR brand in Dubai, amidst a growing electric vehicle market in the Middle East, projected to reach $7.65 billion by 2028 from $2.7 billion in 2023, with a compound annual growth rate exceeding 20% [1] - The UAE aims for electric vehicles to constitute 50% of total vehicles by 2050, with expectations that electric vehicles will account for 15% of new car sales by 2030 [1] - Saudi Arabia's Vision 2030 sets a target for electric vehicles to make up 30% of new car sales by 2030, indicating a strong governmental push towards electric mobility [1] Group 2 - There are over ten Chinese automotive brands currently in the UAE market, with increasing market share attributed to their technological strength and competitive pricing [2] - Chinese brands are noted for offering advanced features, particularly in areas such as autonomous driving, connectivity, and infotainment [2] Group 3 - Chery Group is set to achieve its milestone of exporting 5 million vehicles by June 2025, becoming the first Chinese automotive brand to reach this figure [4] - The brand night event showcased a "Dream Garage" concept based on the iCAUR V23, featuring various personalized modification options aimed at creating unique vehicle experiences [4]