Core Viewpoint - The iPhone 17 series is considered a significant leap in Apple's product history, featuring innovations such as high refresh rate screens and advanced imaging systems, despite some criticism regarding pricing strategies for accessories like the crossbody strap [1][4]. Product Features and Materials - The crossbody strap is priced at $59 (approximately 479 RMB) and is made from recycled PET materials, which are environmentally friendly and produced using a process that saves nearly 80% of energy compared to conventional polyester production [2][4]. - The strap's design and material quality are emphasized, with Apple positioning it as a premium accessory that justifies its high price through its craftsmanship and sustainability [4][10]. Market Strategy and Consumer Behavior - Apple's pricing strategy aligns with a high-margin business model, similar to other industries that leverage a "lock-in effect," encouraging consumers to purchase official accessories due to perceived quality and reliability [4][10]. - Despite criticism from figures like former Apple CEO Luo Yonghao, the product is expected to sell well, as it meets hidden consumer needs for practicality and style, particularly among users who prefer not to carry bags [6][10]. Consumer Trends and Fashion Influence - The crossbody strap addresses a common issue in women's fashion, where clothing often lacks pockets, making it a practical solution for carrying smartphones [8][10]. - The combination of the strap with stylish phone cases can create a social symbol and trend, similar to successful marketing strategies seen with other fashion accessories [8][10].