iPhone Xs Max
Search documents
二手机贩子的新套路,盯上了每个小孩的零花钱
虎嗅APP· 2025-09-15 01:37
Core Viewpoint - The article discusses a new scheme by second-hand phone sellers targeting young children, using enticing offers and deceptive marketing tactics to lure them into purchasing overpriced devices and accessories [5][18][70]. Group 1: Marketing Tactics - The seller, referred to as "果果姐姐," employs colorful packaging and engaging video content to attract children, leveraging their strong perception of colors [19][22]. - The marketing strategy includes misleading claims such as "200 yuan for an iPhone 14," which appeals to students who may not understand the true value of the products [29][70]. - The seller's account promotes direct communication via WeChat, further facilitating the potential for scams [25][27]. Group 2: Customer Experience - A test purchase revealed that the advertised iPhone Xs Max was sold for 1150 yuan, which is significantly higher than its actual market value of 500-800 yuan [58][59]. - The quality of the received products was poor, with issues such as a low battery health of 79% and a substandard replacement screen [56][58]. - The seller's customer service was evasive when confronted with product defects, indicating a lack of accountability [60][66]. Group 3: Ethical Concerns - The article highlights the unethical nature of targeting children with such deceptive practices, comparing it to historical scams in computer markets [70][73]. - It emphasizes the need for parents to guide their children towards legitimate purchasing channels to avoid falling victim to such scams [76].
二手机贩子的新套路,盯上了每个小孩的零花钱
Hu Xiu· 2025-09-14 00:53
Core Viewpoint - The article discusses a new scheme by second-hand phone sellers targeting young children, using deceptive tactics to lure them into purchasing phones with the promise of gifts and low prices [1][14][75]. Group 1: Scheme Description - The scheme involves a character named "Guoguo Sister" who creates videos enticing children to request phones from her, promising gifts in return for likes and follows [9][10][21]. - The videos utilize bright colors and misleading titles to attract young viewers, capitalizing on children's strong perception of colors [15][18][19]. - "Guoguo Sister" operates multiple accounts with similar content, aiming to reach a wide audience of children [25]. Group 2: Pricing and Product Quality - The pricing strategy includes misleading offers such as "200 yuan for an iPhone 14," which later changes to lower models over time [26][75]. - The actual products sold are often of poor quality, with significant markups compared to legitimate second-hand platforms [63][78]. - For example, an iPhone Xs Max was sold for 1150 yuan, despite its actual market value being significantly lower [40][63]. Group 3: Consumer Experience - Customers, particularly children, often end up disappointed with the quality of the products received, which may include defective items and subpar accessories [56][60]. - The seller's customer service is inadequate, often deflecting responsibility for product issues and offering minimal solutions [69][71]. Group 4: Ethical Concerns - The article raises ethical concerns about targeting vulnerable children with deceptive marketing practices, likening it to historical scams in electronics markets [78][81]. - It emphasizes the need for parents to guide their children towards legitimate purchasing channels to avoid such scams [84][85].