Group 1 - Apple launched a New Year discount event for its products on January 25, with significant price reductions for the iPhone Air and iPhone 17 series [1][4] - The iPhone Air, which was released just over three months ago, saw a total price drop of 2,500 yuan, now priced at 5,499 yuan after various discounts [1][4] - The discount event is exclusive to online platforms like Taobao and JD, with no participation from physical stores [4] Group 2 - The iPhone Air is facing challenges in the market as the first eSIM phone in China, with users finding the activation process cumbersome compared to traditional SIM cards [5] - IDC reported that the iPhone Air's sales were only about one-third of Apple's expectations, leading to a 50% reduction in its production plan shortly after launch [7] - Competitors like Huawei and Honor have started releasing their own lightweight models, such as the Huawei Mate70 Air and Honor Magic8 Pro Air, at significantly lower prices [7]