iPhone Air与iPhone 17系列一同在9月10日发布，这款手机机身厚度仅5.6毫米，被称为史上最薄的 iPhone，同时该产品取消了实体SIM卡槽，全球统一采用eSIM。 当时苹果在发布新品时，曾提到iPhone Air采用eSIM设计以节省内部空间，已经得到全球超过500家运 营商的支持，其中特别提到了"中国联通"。与此同时，苹果店员也透露，iPhone Air将在9月19日在国内 上市，并且可以直接在店内办理联通eSIM卡。 （文/观察者网 吕栋 编辑/张广凯） 距离发布已经过去一个月，"最薄iPhone"在内地上市仍没有时间表。 10月9日，观察者网在上海某苹果授权专营店了解到，iPhone Air仍然没有上市，并且苹果官方没有告知 上市的具体时间。该店工作人员表示，是因为运营商eSIM的支持问题。 eSIM就是虚拟的SIM卡。它有一定优势，比如可以节省机内的空间，也能适应恶劣的工作环境。但也存 在劣势，不利于实名制管理和信息安全，甚至可能导致数据泄露和电信诈骗。 耐人寻味的是，eSIM同样会加剧国内运营商之间的博弈。"对运营商而言，eSIM减少了办卡、补卡等业 务场景中的用户触点及相关收入 ...

Core Viewpoint - The launch of Apple's iPhone 17 series, featuring eSIM technology, is expected to drive significant growth in international roaming data services, marking a transformative shift in the telecommunications industry [1] Group 1: eSIM Technology Impact - eSIM technology is referred to as an "invisible revolution," enabling seamless device communication and multi-number collaboration [1] - The adoption of eSIM is projected to transition from a technical option to an industry necessity by 2025, with 123 countries and regions already offering eSIM mobile services [1] Group 2: Market Growth - The usage rate of cross-border roaming scenarios is increasing at an annual rate of 30% [1] - DreamNet International Communication has opened channels for wholesale international roaming data cooperation, capitalizing on the growth opportunities presented by eSIM technology [1]

Group 1 - The company held a half-year performance briefing on September 22, 2025, attended by key executives to interact with investors and address their concerns [1][2] - The company is strategically entering the low Earth orbit satellite communication sector, which is expected to become a new growth engine due to its vast market potential [3] - The company's subsidiary, Datang Microelectronics, reported a revenue of 214 million yuan and a net profit of 74.16 million yuan in the first half of the year, indicating strong profitability in the security chip business [3] Group 2 - The domestic security chip market is experiencing significant growth opportunities due to accelerated localization and increasing data security demands, with the company leveraging its two decades of technological accumulation [3] - The company has subsidiaries recognized as "specialized and innovative" enterprises, enhancing its reputation in the industry [3] - The company is monitoring the development of eSIM technology and plans to adapt its business strategy accordingly to maintain market competitiveness [4]

Core Points - China Mobile has launched an eSIM reservation service, allowing users to submit applications for eSIM activation through its service platform [1][3] - The eSIM service is currently limited to users with 11-digit mobile numbers, and certain conditions must be met for activation [1][7] - The eSIM technology allows users to switch and manage network operators remotely without the need for a physical SIM card [2] Summary by Categories eSIM Service Details - Users can activate a maximum of two eSIM numbers per device, and each device can open up to two new eSIM numbers per calendar month [1][10] - The total number of eSIM and physical SIM cards under the same ID cannot exceed five [1][10] - Users must complete identity verification in person at a physical store with valid identification [1][10] Current Status and Future Outlook - The eSIM service is currently in the reservation phase, with no confirmed activation date yet [1] - China Mobile is awaiting formal approval from the Ministry of Industry and Information Technology to fully launch the service [7] - The iPhone Air, which is the first eSIM-only iPhone in mainland China, has been released, indicating a shift towards eSIM technology [1][2]

Core Viewpoint - The launch of Apple's iPhone Air in China has been delayed due to regulatory issues surrounding eSIM technology, which is not yet supported by local telecom operators [2][3][4]. Group 1: iPhone Air Launch - The iPhone Air, Apple's lightest flagship smartphone, is currently not available for sale in China, with its release status marked as "to be updated" on official platforms [2]. - The iPhone Air only supports eSIM, which requires regulatory approval for telecom operators in China to offer eSIM services [2][3]. - Apple has indicated that the iPhone Air will only be supported by China Unicom for eSIM activation, requiring users to visit physical stores for identity verification [5][6]. Group 2: eSIM Technology and Regulatory Environment - eSIM technology is seen as a future trend in the telecom industry, but its adoption in China is hindered by regulatory and compliance challenges [3][11]. - Chinese telecom operators are prepared to offer eSIM services but are awaiting formal approval from regulatory bodies [4][11]. - The complexity of eSIM activation processes and the need for stringent security measures have led to delays in service rollout [8][9][14]. Group 3: Industry Perspectives - Industry analysts believe that the widespread adoption of eSIM in China is inevitable, but it will follow a cautious and phased approach [3][11]. - The telecom sector is currently focused on enhancing security measures for eSIM technology to address concerns over user privacy and fraud [8][9][14]. - Companies like China Unicom are exploring advanced technologies, such as blockchain, to improve the security of eSIM services [14].

Core Viewpoint - The release of the iPhone Air in China is delayed due to the lack of eSIM service approval from local telecom operators, which is crucial for its market entry [1][5][13]. Group 1: eSIM Service Status - The iPhone Air, which only supports eSIM, is currently not available for sale in China as telecom operators await regulatory approval for eSIM services [5][8]. - China Mobile has completed the system upgrades necessary for eSIM services and is awaiting formal approval from the Ministry of Industry and Information Technology (MIIT) to launch the service [8][12]. - China Unicom has launched an eSIM service section on its website, but it currently only supports wearables and not smartphones [9][10]. Group 2: Regulatory and Security Considerations - The regulatory environment in China is cautious regarding eSIM technology due to concerns over data sovereignty, privacy protection, and the need for robust security measures [5][16]. - The MIIT has implemented strict standards for eSIM services to prevent telecom fraud and ensure user privacy, which has delayed the rollout of eSIM for smartphones [17][19]. - The telecom industry is under pressure to demonstrate the security of eSIM technology, with operators exploring blockchain for identity verification to enhance security [26][27]. Group 3: Market Dynamics and Future Outlook - The adoption of eSIM technology in China is seen as inevitable, with operators preparing for its eventual rollout despite current regulatory hurdles [7][21]. - Industry experts believe that the push for eSIM services is not just limited to Apple but includes domestic manufacturers who are also testing eSIM-enabled flagship products [13][29]. - The collaboration between telecom operators and device manufacturers is crucial for the successful implementation of eSIM services, with a focus on ensuring a seamless user experience [28][29].

Core Viewpoint - The launch of Apple's iPhone Air in China has been delayed due to regulatory issues surrounding eSIM technology, which is not yet supported by local telecom operators [2][3][7]. Group 1: iPhone Air Launch - The iPhone Air, Apple's lightest flagship smartphone, was expected to be released on September 19, but its availability has been postponed with the website indicating "to be updated" [2]. - The iPhone Air is designed to support only eSIM technology, which is not currently available for consumers in China due to regulatory hurdles [3][5]. Group 2: eSIM Technology and Regulatory Environment - eSIM technology allows for remote activation of mobile services, but China has not yet approved eSIM services for smartphones, leading to a cautious approach from Apple regarding the iPhone Air's release [3][4]. - Telecom operators in China, including China Mobile, China Unicom, and China Telecom, are preparing to offer eSIM services but are awaiting regulatory approval [4][8]. Group 3: Telecom Operators' Readiness - China Mobile has completed system upgrades to support eSIM services and is expecting formal approval from the Ministry of Industry and Information Technology (MIIT) soon [4]. - China Unicom has launched an eSIM section on its website but has not yet made eSIM services available for smartphones [4][6]. Group 4: Industry Perspectives - Analysts believe that the adoption of eSIM technology in China is inevitable, but the timeline is contingent on regulatory approvals and the readiness of telecom operators [4][14]. - The security concerns surrounding eSIM technology have led to a cautious regulatory approach, with the government prioritizing user privacy and fraud prevention [10][11][19]. Group 5: Future Outlook - There is a consensus that once regulatory hurdles are cleared, eSIM technology will be widely adopted across various devices, including smartphones and wearables [21]. - The industry is actively working on enhancing the security of eSIM technology to meet regulatory standards, with some operators exploring blockchain for identity verification [18][20].

Group 1 - Apple has launched the iPhone Air, which is the thinnest iPhone ever, featuring eSIM technology to save internal space, raising consumer interest in eSIM mobile services in China [2] - The iPhone Air can only be activated via eSIM, and only certain carriers in mainland China support eSIM, with specific support depending on carrier dynamics [2] Group 2 - On September 10, the three major Chinese telecom operators responded regarding eSIM services for mobile phones [3] - China Unicom has commercialized eSIM for smartwatches and tablets and plans to conduct commercial trials for mobile eSIM when conditions permit, with rumors suggesting they will leverage the iPhone Air to launch mobile eSIM services [3] - China Mobile currently does not support mobile eSIM but plans to offer related services in the future, with indications that they have already been approved to handle eSIM mobile services once officially notified [3] - China Telecom has not received official notification for mobile eSIM services but has submitted applications to the Ministry of Industry and Information Technology, with expectations of approval being a matter of time, and they are prepared to launch eSIM services for devices including the iPhone 17 soon after approval [3]

Core Viewpoint - The release of Apple's iPhone 17 has made eSIM a hot topic, particularly due to the changing stance of domestic telecom operators regarding eSIM support [1][2]. Group 1: Beneficiaries of eSIM - The primary beneficiaries of eSIM technology are mobile manufacturers, as it provides an opportunity to drive new phone sales by leveraging network upgrades [5][6]. - Device manufacturers also stand to gain, as the current market is highly competitive, and eSIM upgrades can provide a stable revenue stream without intense competition [11][10]. - End customers benefit from eSIM, but the extent of this benefit is limited due to various operational complexities and security concerns associated with switching carriers [14][15][19]. Group 2: Telecom Operators' Perspective - Telecom operators view eSIM as a double-edged sword; while it may facilitate customer acquisition, it also lowers the barriers for customers to switch providers [22][24]. - The competitive landscape may intensify as all operators adopt eSIM, leading to a focus on service quality and pricing rather than technological differentiation [27][28]. - Operators may face increased costs and resource allocation to support eSIM, similar to the impact of number portability, without significant gains in market share or profitability [29][28]. Group 3: Media and Investors - Media outlets, particularly self-media, benefit from the hype surrounding eSIM, as it generates traffic and potential advertising revenue [32][33]. - Investors in the stock market can capitalize on the fluctuations caused by eSIM-related news, even if the underlying companies are on a downward trend [37][38]. - The promotion of eSIM often generates more value through media coverage than the technology itself, highlighting the disparity between perception and reality [39].

苹果召开了一年一度的秋季新品发布会，推出了 AirPods Pro 3 、 Apple Watch Series 11/SE3/Ultra 3 等多款重磅产品，而压轴登场的，自然是 iPhone 17 系列。 毫无疑问， iPhone 17 系列是近几年来，变化最大的一代。 01 iPhone 17 Pro ：首次使用 VC 均热板 苹果让 iPhone 17 Pro 和 iPhone 17 Pro Max 压轴登场是有原因的，这两款机型绝对称得上是本场发 布会的 MVP ，在外观设计、性能、散热、影像等诸多方面都有了非常大的升级，上市后，应该也会成为 最受用户欢迎的机型。 性能方面，每年的 A 系列芯片都是走自己的"常规升级"路线， A19 Pro 也一样。它配备了 6 核 CPU 和 6 核 GPU ，运行相较于上一代 A18 Pro 性能提升了 30% ，每个图形处理器核心均集成神经网络加 速器，运行本地 AI 模型时，性能表现更强悍。 值得注意的是，苹果首次在 iPhone 上使用了 VC 均热板，采用蒸发冷却技术，能够将热量均匀分散到机 身散出，大幅提升了散热效率。 不仅如此，结合热锻铝金属一体成型 ...