（编辑 姚尧） 证券日报网讯 2月4日，紫光国微在互动平台回答投资者提问时表示，公司eSIM产品在手机、穿戴设 备、Pad等多品类终端已经实现大规模出货。截至2025年，海外手机eSIM出货量已突破千万级。在国 内，公司eSIM产品已率先完成中国三大运营商全面准入，随着国内政策逐步明朗，相信对公司会有较 大的贡献。 ...

Group 1 - Apple launched a New Year discount event for its products on January 25, with significant price reductions for the iPhone Air and iPhone 17 series [1][4] - The iPhone Air, which was released just over three months ago, saw a total price drop of 2,500 yuan, now priced at 5,499 yuan after various discounts [1][4] - The discount event is exclusive to online platforms like Taobao and JD, with no participation from physical stores [4] Group 2 - The iPhone Air is facing challenges in the market as the first eSIM phone in China, with users finding the activation process cumbersome compared to traditional SIM cards [5] - IDC reported that the iPhone Air's sales were only about one-third of Apple's expectations, leading to a 50% reduction in its production plan shortly after launch [7] - Competitors like Huawei and Honor have started releasing their own lightweight models, such as the Huawei Mate70 Air and Honor Magic8 Pro Air, at significantly lower prices [7]

智通财经记者 周玲 开售3个月后，苹果新机迎来史上最高降幅促销。 1月23日，苹果天猫官方旗舰店开启新年优惠活动，其中去年10月22日刚上市的超薄款手机iPhone Air大 降2500元，到手仅5499元，降幅之大引发了大量关注。 智通财经记者在苹果天猫店看到，iPhone Air 256G版国行原价是7999元，这次活动官方立减2000元，售 价只要5999元起。降价后的价格正好落入了国补范围内，叠加500元补贴之后，最终到手价只要5499 元。 iPhone Air是去年9月份苹果秋季发布会上全新推出的机型，走的超轻薄路线。采用内置eSIM技术，没 有实体SIM卡槽，重量仅165克，厚度仅5.6毫米，是苹果迄今最薄iPhone。 由于中国三大运营商之前没有开展eSIM业务，iPhone Air没有第一时间在中国开售。iPhone Air正式开售 是2025年10月22日，至今刚好三个月时间。 尽管苹果这几年在新机开售后会有小范围促销，但这次新年促销iPhone Air降幅最大，打破了新iPhone 的降价纪录。 一位果粉有意在iPhone Air降价后购入一台尝鲜。他表示，"之前的价格太贵，这次降价后应 ...

随着eSIM手机逐步走向市场，运营商也同步推出适配的eSIM套餐及尝鲜优惠。联通华盛通信有限公司 终端销售部总经理陈立在现场介绍，中国联通目前推出办理eSIM卡赠送话费、搭配大流量且月末不清 零等优惠。"出国旅游时，可直接秒切换eSIM境外流量包，上网更加便捷。" eSIM手机市场迎来新成员。继苹果、华为等厂商陆续推出相关机型后，荣耀也在今年年初发布了旗下 首款支持eSIM功能的手机，标志着eSIM技术在主流品牌中的进一步普及。 1月23日上午，荣耀首款eSIM手机Magic8 Pro Air在中国联通西单营业厅开启首销。北京市民陈先生一早 来到现场领取自己预订的新机："第一次用上eSIM手机，仅有155克重，手感很轻薄！" 首销会现场 据介绍，该款手机支持"四卡双待"功能，可同时容纳两张实体SIM卡和两张eSIM卡，为用户提供更灵活 的通信组合选择。 工作人员展示荣耀eSIM新机。 去年10月下旬，首款支持eSIM的国行版iPhone Air正式发售，取消了实体SIM卡槽。此后，国内手机厂 商纷纷跟进，目前OPPO Find X9 Pro卫星通信版、华为Mate 80 RS非凡大师等机型均已搭载eSIM功能 ...

Core Insights - The demand for Apple's iPhone Air, which emphasizes extreme thinness and features eSIM technology, is significantly lower than expected, leading to supply chain cutbacks and potential component discontinuation by the end of 2025 [1] - The eSIM technology's adoption in smartphones is hindered by user habits, manufacturer conservatism, and insufficient cooperation from telecom operators, making it a secondary feature rather than a core component [2][3] Group 1: iPhone Air and eSIM Challenges - The iPhone Air's attempt to innovate with a pure eSIM design has not resonated with mainstream consumers, as many are unwilling to pay a flagship price for a device with compromised core specifications [2] - The cumbersome processes associated with eSIM activation and switching further reduce user acceptance of this technology [2] - Current smartphone models from domestic manufacturers, such as OPPO and Huawei, have adopted eSIM but still support physical SIM cards, indicating a cautious approach to eSIM integration [3] Group 2: Shift to AR Glasses - The industry is shifting focus to AR smart glasses as a more suitable application for eSIM technology, with Thunderbird Innovation launching the "Thunderbird X3 Pro Project eSIM" at CES 2026 [4] - The investment from major telecom operators into the AR glasses sector signifies a strategic interest in integrating eSIM technology into new devices [4] - The design of AR glasses, which prioritizes extreme thinness, aligns well with eSIM's no-card feature, potentially enhancing the device's functionality and independence from smartphones [5] Group 3: Future Potential and Challenges - While eSIM technology shows promise for AR glasses, the current focus in the industry remains on improving optical display and spatial computing capabilities rather than communication features [6] - The existing limitations in AR glasses, such as display technology and battery life, need to be addressed before eSIM can become a core necessity [6] - The potential for eSIM to become a necessity in various scenarios, such as cross-border travel and IoT applications, exists but requires further technological and market developments [7]

Core Insights - The demand for Apple's iPhone Air, which emphasizes extreme thinness, is significantly lower than expected, leading to supply chain cutbacks and anticipated component discontinuation by the end of 2025 [1][3] - The iPhone Air's reliance on eSIM technology has not resonated with mainstream consumers due to compromises in battery life, heat management, and other core specifications [1][3] - The slow adoption of eSIM in mobile devices is attributed to user habits, conservative manufacturer strategies, and insufficient cooperation from telecom operators [3][4] eSIM Technology in Mobile Devices - Current mobile devices featuring eSIM, such as OPPO Find X9 Pro and Huawei Mate 80 RS, still support physical SIM cards, indicating a cautious approach from manufacturers [4] - The reluctance to fully embrace eSIM technology is influenced by concerns over user control by telecom operators and uneven global infrastructure support [4] - eSIM is currently viewed as an additional feature rather than a core necessity in mobile devices, as users are accustomed to the convenience of physical SIM cards [4] Shift to AR Smart Glasses - As eSIM faces challenges in mobile applications, the industry is exploring its potential in AR smart glasses, which align better with eSIM's capabilities [5][7] - Thunderbird Innovation's AR glasses, featuring eSIM technology, have received significant investment from Chinese telecom operators, marking a strategic entry into the AR market [6] - The design of AR glasses, which prioritizes extreme thinness, benefits from eSIM's lack of a physical card slot, allowing for more compact designs [7] Market Potential and Challenges - The integration of eSIM in AR glasses is seen as having a clearer potential for adoption compared to mobile devices, given the alignment of form factor and use cases [7][9] - However, the current focus in the AR industry remains on optical display and spatial computing capabilities, with communication technology being a secondary priority [8] - The successful scaling of eSIM in AR devices may depend on advancements in technology and market conditions, such as seamless cross-operator functionalities [9]

Core Insights - The demand for Apple's iPhone Air, which focuses on extreme thinness, is significantly lower than expected, leading to supply chain cutbacks and anticipated component discontinuation by the end of 2025 [1][3] - The eSIM technology, initially aimed at enhancing the iPhone Air's appeal, has not gained traction in the smartphone market, with manufacturers opting for dual support of physical SIM cards and eSIMs instead of fully adopting eSIM [1][4] Group 1: iPhone Air and eSIM Challenges - The iPhone Air's attempt to innovate in the smartphone market has revealed that consumers willing to pay for an ultra-thin experience are a niche audience [3] - Users are reluctant to purchase a device that compromises on essential features like battery life and camera quality for the sake of a lightweight design [4] - The cumbersome process of activating and switching eSIMs has contributed to slow adoption rates among users [4] Group 2: Shift to AR Glasses - The introduction of eSIM-enabled AR glasses by Thunderbird Innovation at CES 2026 represents a potential new avenue for eSIM technology, as AR glasses require compact designs that benefit from eSIM's lack of a physical card slot [6][7] - The strategic investment from major telecom operators in the AR glasses sector indicates a shift in focus towards integrating eSIM technology into new devices [6] - The compatibility of eSIM with AR glasses is seen as more promising than in smartphones, as the technology aligns better with the design and functional requirements of AR devices [7] Group 3: Future of eSIM in AR - While eSIM technology is mature and can be integrated into products with relative ease, it is not currently the primary focus for AR glasses, which prioritize optical display and spatial computing capabilities [8] - The potential for eSIM to become a necessity in AR devices hinges on advancements in technology and market conditions, particularly in scenarios like cross-border travel and IoT applications [9] - The industry acknowledges that while eSIM presents opportunities, the actual implementation and validation of its benefits will require time and further development [10]

Core Insights - The smartphone industry has transitioned into a new era focused on user experience, moving away from mere specifications [1] - The year 2025 is marked by significant technological advancements and the evolution of smartphones into smart terminals [1] Group 1: AI and Smart Assistants - DeepSeek has successfully transitioned from technology development to industrial application, optimizing model size and inference speed for mobile adaptation, thus enhancing AI service efficiency [3][28] - The launch of Doubao mobile assistant by ByteDance signifies a shift from voice assistants to intelligent secretaries, enabling complex cross-application operations with minimal user intervention [6][29] - The integration of DeepSeek's capabilities into developer tools and office applications has fostered a thriving developer ecosystem, promoting widespread AI technology adoption [5][28] Group 2: Hardware Innovations - The iPhone Air, launched by Apple, features an ultra-thin design with a thickness of under 6mm, utilizing flexible OLED and miniaturized components while maintaining structural integrity [31][33] - The introduction of eSIM technology has simplified mobile device design and altered user communication habits, allowing for multi-number switching and cross-device communication [10][34] - The widespread adoption of silicon-carbon anode batteries has increased energy density by over 30%, significantly enhancing smartphone battery capacity without adding weight [13][38] Group 3: Market Dynamics and Policies - The global storage chip market experienced a price surge, with DRAM and NAND Flash prices increasing by over 50%, impacting smartphone manufacturing costs [39] - The "mobile national subsidy" policy has effectively reduced consumer upgrade costs, leading to a 35% year-on-year increase in mid-to-high-end smartphone sales [16][39] - The rise of AI large models and intelligent agents has transformed smartphone functionality, enabling advanced features like real-time translation and document generation [40][42] Group 4: XR and Ecosystem Development - Mixed Reality (MR) devices have transitioned from niche products to mainstream consumer items, with applications expanding across various sectors [20][44] - The HarmonyOS 6 system by Huawei has achieved significant upgrades, with over 23 million devices deployed, enhancing multi-device collaboration and privacy protection [45][47] - The integration of AI and ecosystem development is expected to drive the next generation of smart terminals, emphasizing a more interconnected and intelligent user experience [48]

Core Insights - The introduction of RayNeo's X3 Pro Project eSIM marks a significant shift in the smart glasses industry, transitioning from dependency on smartphones to becoming independent devices capable of standalone functions like calls and AI interactions [1][2][3] - The partnership between RayNeo and major telecom operators like China Mobile and China Unicom is expected to enhance market reach and consumer adoption through innovative service models [3][4][5] Group 1: Product Development - The RayNeo X3 Pro Project eSIM features dual-color MicroLED display technology and integrates an eSIM communication module, allowing functionalities such as making calls, AI conversations, and streaming music without a smartphone [2][3] - The introduction of eSIM technology is anticipated to revolutionize the smart glasses market by eliminating the "accessory" perception and enabling a more autonomous user experience [2][4] Group 2: Market Dynamics - The collaboration between hardware manufacturers and telecom operators is likely to become a mainstream model in the industry, leveraging the strengths of both parties to accelerate product promotion and market penetration [4][5] - The market for eSIM-enabled devices is projected to grow significantly, with consumer awareness of eSIM services increasing from 25% in 2022 to 60% in 2025, indicating a rising interest in independent smart devices [6][7] Group 3: Challenges and Opportunities - Despite the promising outlook, the application of eSIM in AR glasses faces challenges such as battery life, the need for killer applications, and the physical design of the devices to enhance user comfort [7][8] - The development of suitable applications for independent AR glasses is crucial, as the current number of applications tailored for such devices is limited, necessitating further investment from developers [8]

Core Viewpoint - The company, Ziguang Guowei, is actively engaged in the research, design, and sales of eSIM card chips, indicating a focus on integrated solutions that combine software and security technologies for clients [1] Group 1: Company Developments - The company has completed comprehensive access approvals from the three major domestic telecom operators, positioning itself as a leader in the domestic eSIM market [1] - There is an expectation for rapid growth in domestic eSIM products, which is anticipated to significantly contribute to the company's performance [1] Group 2: Industry Context - The development of eSIM technology is more advanced internationally compared to the domestic market, which is still in its early stages [1]