Core Viewpoint - The article highlights the successful collaboration between New Oriental Live Room and Minbao Mama to promote the German children's nutrition brand inne through a sourcing journey in Germany, showcasing the brand's commitment to high-quality, safe, and effective products for children [1][18]. Group 1: Brand Standards and Production - At the inne headquarters in Germany, the sourcing team learned about the brand's high standards for production, specifically the "dedicated production line" approach, which prevents cross-contamination and ensures product safety for infants [2][6]. - inne emphasizes the selection of high-quality natural ingredients globally, developed using pharmaceutical methods, ensuring product purity, safety, and efficacy, with certifications from authoritative bodies like SGS and GMP [4]. Group 2: Product Safety and Transparency - All inne products are free from preservatives, sugars, artificial flavors, and colors, which has garnered positive feedback from parents concerned about product safety and purity [7]. - The brand's commitment to transparency is evident in its allergen lists and testing reports, which reassure parents about the safety of products like inne's small gold bars and bamboo calcium [7]. Group 3: Market Presence and Recognition - inne has gained recognition in the German pharmacy market, with its products being favored by major pharmacy chains like Europa-apotheke and Arndt-apotheke, indicating strong local market acceptance [9][10]. - The brand's collaboration with German pharmacies has led to professional endorsements from pharmacists, enhancing its credibility and market influence [14][16]. Group 4: Global Outreach and Consumer Engagement - The sourcing live broadcast allowed global consumers to connect with the brand, breaking geographical barriers and fostering a better understanding of the scientific nutrition offered by inne [18]. - Through transparent communication and professional insights, inne aims to strengthen its reputation and growth prospects in the global market [18].