Core Insights - The 17th National Nutrition Science Conference was held in Beijing, coinciding with the 80th anniversary of the Chinese Nutrition Society, where Mengniu Group received the first prize of the Chinese Nutrition Society Science and Technology Award for its age-specific nutrition research achievements [1][13] - Mengniu and the Chinese Nutrition Society signed a ten-year strategic cooperation agreement aimed at creating an innovative hub for dairy nutrition through collaboration in research, standard upgrades, and nutrition popularization [2][4] Strategic Cooperation - The conference's theme was "Nutritional Innovation - Promoting High-Quality Development of National Health," featuring participation from various government departments and top experts in the field [2] - The strategic cooperation focuses on long-term collaboration in scientific research, result transformation, and nutrition education, establishing a model for "production, learning, research, and application" in the dairy industry [2][4] Industry Trends - The cooperation aligns with the growing national health demands and industry trends, aiming to enhance the nutritional health of the population and explore new paths for high-quality development in the dairy sector [6] - Mengniu has previously collaborated with the Chinese Nutrition Society on initiatives like the "Healthy China Nutrition+ Alliance" and established research centers focusing on elderly nutrition and health [8] Innovation and Research - Mengniu emphasizes technological advancements to meet evolving consumer needs, shifting from basic nutrition to precise dietary matching [9] - The company has made significant investments in research, achieving breakthroughs in areas such as deep processing of milk, micro-ecology, and precision nutrition [11] Recognition and Achievements - Mengniu's project on age-specific nutrition for children was awarded the highest science and technology award in the nutrition field, recognizing its continuous investment and innovative results in children's nutrition research [13][15] - The company has developed a comprehensive product matrix targeting different age groups, focusing on children's growth nutrition [15] Future Directions - Mengniu aims to enhance its role in national health by expanding its product offerings from basic dairy to high-quality and precise nutrition solutions, encapsulated in the concept of "three cups of milk" [18] - The company is committed to its mission of "every drop of nutrition, blooming every life," leveraging technology to strengthen research collaboration and promote nutritional awareness [18]

Core Viewpoint - The article highlights the successful collaboration between New Oriental Live Room and Minbao Mama to promote the German children's nutrition brand inne through a sourcing journey in Germany, showcasing the brand's commitment to high-quality, safe, and effective products for children [1][18]. Group 1: Brand Standards and Production - At the inne headquarters in Germany, the sourcing team learned about the brand's high standards for production, specifically the "dedicated production line" approach, which prevents cross-contamination and ensures product safety for infants [2][6]. - inne emphasizes the selection of high-quality natural ingredients globally, developed using pharmaceutical methods, ensuring product purity, safety, and efficacy, with certifications from authoritative bodies like SGS and GMP [4]. Group 2: Product Safety and Transparency - All inne products are free from preservatives, sugars, artificial flavors, and colors, which has garnered positive feedback from parents concerned about product safety and purity [7]. - The brand's commitment to transparency is evident in its allergen lists and testing reports, which reassure parents about the safety of products like inne's small gold bars and bamboo calcium [7]. Group 3: Market Presence and Recognition - inne has gained recognition in the German pharmacy market, with its products being favored by major pharmacy chains like Europa-apotheke and Arndt-apotheke, indicating strong local market acceptance [9][10]. - The brand's collaboration with German pharmacies has led to professional endorsements from pharmacists, enhancing its credibility and market influence [14][16]. Group 4: Global Outreach and Consumer Engagement - The sourcing live broadcast allowed global consumers to connect with the brand, breaking geographical barriers and fostering a better understanding of the scientific nutrition offered by inne [18]. - Through transparent communication and professional insights, inne aims to strengthen its reputation and growth prospects in the global market [18].