Core Insights - The article highlights the increasing importance of clinical research and scientific data in the selection of children's nutritional products by parents [1][2] - Inne has made significant advancements in clinical projects through its Institute of Nutrition and Health, collaborating with various research institutions to validate the efficacy of its selected ingredients [1] - Recent research on Inne's DHA supplementation has shown improvements in memory in mice, with results published in the authoritative journal eFood, indicating the scientific credibility of the findings [1][2] Group 1 - Inne's recent academic conference focused on the clinical evidence of calcium supplementation, showcasing its commitment to scientific innovation in the children's nutrition sector [2] - The company has previously published research on its patented Kidtal ingredient, which enhances bone density and strength, in the well-known journal Nutrients [2] - Inne aims to transition the industry from experience-driven practices to evidence-based approaches, emphasizing the importance of rigorous clinical research in children's nutrition [2] Group 2 - The challenges of conducting clinical research in children's nutrition, including long research cycles and individual variability, are acknowledged as critical for industry advancement and consumer trust [2] - Inne plans to continue building a product matrix based on evidence-based medicine, translating cutting-edge research into practical health support for consumers [2] - The company aspires to define the "gold standard" in children's nutrition through clinical evidence, providing better nutritional choices for parents and children [2]

Core Viewpoint - The article highlights the successful collaboration between New Oriental Live Room and Minbao Mama to promote the German children's nutrition brand inne through a sourcing journey in Germany, showcasing the brand's commitment to high-quality, safe, and effective products for children [1][18]. Group 1: Brand Standards and Production - At the inne headquarters in Germany, the sourcing team learned about the brand's high standards for production, specifically the "dedicated production line" approach, which prevents cross-contamination and ensures product safety for infants [2][6]. - inne emphasizes the selection of high-quality natural ingredients globally, developed using pharmaceutical methods, ensuring product purity, safety, and efficacy, with certifications from authoritative bodies like SGS and GMP [4]. Group 2: Product Safety and Transparency - All inne products are free from preservatives, sugars, artificial flavors, and colors, which has garnered positive feedback from parents concerned about product safety and purity [7]. - The brand's commitment to transparency is evident in its allergen lists and testing reports, which reassure parents about the safety of products like inne's small gold bars and bamboo calcium [7]. Group 3: Market Presence and Recognition - inne has gained recognition in the German pharmacy market, with its products being favored by major pharmacy chains like Europa-apotheke and Arndt-apotheke, indicating strong local market acceptance [9][10]. - The brand's collaboration with German pharmacies has led to professional endorsements from pharmacists, enhancing its credibility and market influence [14][16]. Group 4: Global Outreach and Consumer Engagement - The sourcing live broadcast allowed global consumers to connect with the brand, breaking geographical barriers and fostering a better understanding of the scientific nutrition offered by inne [18]. - Through transparent communication and professional insights, inne aims to strengthen its reputation and growth prospects in the global market [18].