Core Viewpoint - The rise of "abstract culture" among the younger generation reflects their response to societal realities and the search for new forms of self-expression, leading to the emergence of "abstract economy" as a commercial phenomenon [2][10][28]. Group 1: Abstract Culture - Abstract culture originated around 2015 with the popularity of unconventional live streaming, evolving into a means for young people to express their attitudes through humor and irony [8][10]. - The term "abstract" has become a key identifier for the younger generation, influencing their social interactions and consumption choices [11][28]. - Social media platforms like Douyin and Xiaohongshu have seen significant engagement with "abstract" content, indicating its widespread appeal [2][5]. Group 2: Abstract Economy - The "abstract economy" includes products and experiences that embody abstract cultural symbols, such as themed merchandise and unique entertainment events [12][14]. - Sales of abstract-themed products have surged, with specific categories seeing a 120% increase in sales over three months [12]. - New job opportunities have emerged in the creative sector, focusing on roles that require an understanding of abstract culture and its commercial applications [17][18]. Group 3: Brand Engagement - Brands are leveraging abstract culture to connect with younger consumers through innovative marketing strategies, including product collaborations and social media engagement [18][21]. - Successful brands are those that can creatively integrate abstract elements into their offerings, turning products into cultural "memes" that resonate with consumers [18][19]. - The marketing approach has shifted from traditional advertising to engaging consumers in low-cost, emotionally resonant ways [21][28].