古有唐朝以胖为美，今有虎扑为肥戴冠。 虎扑第二届男神大赛总决赛对阵中，万万没想到，体重350斤的美食博主良子以"不被定义的美"在决赛中击败胡歌拿下冠军。 图片源自虎扑 这场由虎扑网友投票选出的男神结果，充满了出人意料的抽象色彩。 虎扑，这个被誉为直男大本营的社区，为什么要举办一场抽象大赛？虎扑能否靠搞抽象玩梗一直获取流量？跟随「克劳锐」的视角，一起来看看。 图片源自抖音 作为美食博主的良子被网友们封为"味真足族长"，以及"爸爸没有肚子，这是胃袋"等经典梗，都在大赛期间被反复玩味。 图片源自抖音 这场被网友戏称为"电子小猪"逆袭的投票活动，看似荒诞不经，却反映出虎扑在内容运营上的转变。 01 抽象狂欢开启 电子小猪逆袭 男神大赛采用"自由提名+综合评分"机制，不仅收录了胡歌、彭于晏、吴彦祖等国民男神，更将王者荣耀职业选手一诺、奥利给巨魔战将冬泳怪鸽等非典 型选手推上擂台。 良子强势入围后，票数一路领先，击败了蔡徐坤、彭于晏、吴彦祖等明星，引发关注和热议。这种"以下克上"的戏剧性结果，恰好满足了年轻用户追求反 套路叙事的心理。 这样一个接地气的人，踩中了用户的偏好，他们吃"真实感"这一套，良子的经历让大家觉得"像 ...

Core Viewpoint - The rise of "abstract culture" among the younger generation reflects their response to societal realities and the search for new forms of self-expression, leading to the emergence of "abstract economy" as a commercial phenomenon [2][10][28]. Group 1: Abstract Culture - Abstract culture originated around 2015 with the popularity of unconventional live streaming, evolving into a means for young people to express their attitudes through humor and irony [8][10]. - The term "abstract" has become a key identifier for the younger generation, influencing their social interactions and consumption choices [11][28]. - Social media platforms like Douyin and Xiaohongshu have seen significant engagement with "abstract" content, indicating its widespread appeal [2][5]. Group 2: Abstract Economy - The "abstract economy" includes products and experiences that embody abstract cultural symbols, such as themed merchandise and unique entertainment events [12][14]. - Sales of abstract-themed products have surged, with specific categories seeing a 120% increase in sales over three months [12]. - New job opportunities have emerged in the creative sector, focusing on roles that require an understanding of abstract culture and its commercial applications [17][18]. Group 3: Brand Engagement - Brands are leveraging abstract culture to connect with younger consumers through innovative marketing strategies, including product collaborations and social media engagement [18][21]. - Successful brands are those that can creatively integrate abstract elements into their offerings, turning products into cultural "memes" that resonate with consumers [18][19]. - The marketing approach has shifted from traditional advertising to engaging consumers in low-cost, emotionally resonant ways [21][28].

Core Viewpoint - The article discusses the resurgence of abstract internet celebrities, particularly focusing on "Guo Laoshi" and her new ventures, highlighting a shift towards emotional consumption and the evolving landscape of internet culture [1][11]. Group 1: Return of Internet Celebrities - Guo Laoshi, previously banned for inappropriate content, has made a comeback by opening a milk tea shop, which has attracted significant attention and crowds [4][2]. - The shop offers limited types of drinks priced between 10 to 18 yuan, and has generated a multiplier effect on local tourism, with nearby hotels fully booked [4][6]. - Other internet celebrities like "Northeast Rain Sister" are also planning comebacks, indicating a trend of returning figures in the abstract internet culture [5][6]. Group 2: New Revenue Streams for Internet Celebrities - Guo Laoshi has released a new single titled "Cream Strawberry," indicating her ambitions extend beyond just the milk tea shop [6][10]. - The article notes that many abstract internet celebrities are now exploring new monetization avenues such as concerts and music releases, with "Na Yina" successfully conducting a nationwide tour [6][9]. - Ticket prices for Na Yina's concerts have surged, with resale prices reaching up to 400 yuan, showcasing the demand for such events [6][9]. Group 3: Emotional Consumption and Audience Engagement - The phenomenon of emotional consumption is highlighted, where audiences are drawn to the unique experiences offered by these internet celebrities, transforming ticket purchases into emotional investments [11][13]. - The article suggests that the interaction between fans and celebrities during live events creates a collective memory, akin to the experience of gifting during live streams [11][13]. - Platforms are adapting to this trend by supporting a wider range of creators and adjusting their strategies to avoid over-reliance on a few top influencers [13].

Core Viewpoint - The article discusses the unconventional success of the artist Na Yina, who has gained popularity through her unique approach to live performances, where audience interaction and emotional expression take precedence over traditional musical standards [3][8][21]. Group 1: Performance Dynamics - Na Yina's concerts have transformed the concept of live music into an emotional experience, where the audience's chants of "refund" evolve into a form of interaction and acceptance of the performance's absurdity [5][6][7]. - The audience's willingness to engage in this chaotic environment reflects a collective desire to escape from societal pressures and find joy in shared experiences [17][19]. - Ticket prices for her concerts are perceived as highly affordable, with options as low as 99 yuan, making it accessible for many young people seeking emotional connection [4][8]. Group 2: Cultural Context - Na Yina's rise to fame coincides with a generation of young people facing structural challenges and uncertainties in their lives, leading them to seek outlets for their frustrations through her performances [16][17]. - The phenomenon of Na Yina illustrates a shift in entertainment where traditional metrics of success, such as vocal skill and musicality, are overshadowed by the ability to resonate emotionally with the audience [8][21]. - The artist's persona and performances serve as a counter-narrative to mainstream entertainment, allowing audiences to embrace absurdity and find solace in shared experiences [22][24]. Group 3: Marketing and Branding - Na Yina's marketing strategy leverages her perceived flaws and vulnerabilities, creating a relatable image that resonates with her audience, thus enhancing her appeal [20][21]. - The concept of "leakage marketing" is evident in her performances, where imperfections become part of the entertainment, allowing for a more genuine connection with fans [20][21]. - The artist's ability to adapt and thrive in the digital landscape showcases the importance of relatability and engagement in modern branding strategies [11][12][13].

Group 1 - The article highlights the rise of Na Na, who transitioned from an internet novelty to a popular cultural symbol through her hit song "Love Like Fire" [2][3][25] - Na Na's concert tickets, originally priced at 99 yuan, are now being resold for 260 to 350 yuan, indicating her growing popularity and demand [3][32] - The transformation of Na Na's fanbase from middle-aged individuals to a more diverse audience, including younger fans, has significantly increased her commercial value [20][23] Group 2 - Na Na's ability to engage with her audience, including handling "refund" chants during performances, showcases her adaptability and growth as a performer [34] - The article discusses the broader cultural phenomenon of abstract internet culture, which Na Na embodies, reflecting a shift in audience preferences towards "meaningless" enjoyment [35][36] - Na Na's success is part of a larger trend where abstract internet celebrities gain popularity, indicating a shift in societal values regarding entertainment and meaning [37][38]

Core Viewpoint - The rise of rapper Lang Lao in 2023 has been unexpected, as he has quickly gained global influence, surpassing notable artists like Jay Chou on platforms like Spotify, and successfully converting cultural influence into market power through his music and performances [1][3][29]. Group 1: Artist Background and Music Style - Lang Lao, born in 1998 in Huizhou, Guangdong, is not a typical rapper; he studied performance and worked as an actor before fully committing to music in 2023 with his debut album "顺风顺水顺财神" [6][10]. - His music blends Memphis rap with local Guangdong culture, creating a unique style that resonates with both domestic and international audiences [8][29]. - The themes in his songs often reflect the aspirations and struggles of ordinary people, particularly in relation to wealth and cultural identity [9][10][11]. Group 2: Cultural Impact and Popularity - Lang Lao's songs "八方来财" and "大展宏图" have gone viral, becoming cultural phenomena that resonate with the youth and reflect contemporary societal sentiments [3][12][19]. - The use of short video platforms has significantly amplified his reach, allowing his music to become a part of popular culture and generating discussions around its artistic merit [12][35]. - His music has been recognized for its creativity, with "八方来财" winning the annual single award at the NetEase Cloud Music Chinese Rap Music Awards [8]. Group 3: Global Reach and Reception - Lang Lao's music has successfully crossed borders, with international audiences appreciating his straightforward lyrics and unique sound, which contrasts with traditional rap themes [28][29]. - His incorporation of local cultural elements and innovative sampling techniques has garnered positive feedback from overseas musicians, enhancing his global appeal [29][31]. - The success of his tours in cities like Sydney and Singapore indicates a strong market demand and cultural resonance beyond China [29][35].

Core Viewpoint - The article discusses the rise of the internet celebrity Na Na and her successful nationwide tour, highlighting the intersection of abstract culture and live performances, as well as the emotional release it provides to audiences [4][15][27]. Group 1: Na Na's Tour Success - Na Na's recent concert in Beijing sold out quickly, including VIP tickets priced at 666 yuan, indicating her immense popularity [7][13]. - The concert atmosphere was characterized by audience engagement, with fans actively participating in the performance through inside jokes and memes, creating a unique communal experience [11][43]. - The tour's success is attributed to Na Na's ability to resonate with the audience's emotional needs, providing a space for emotional release amidst societal pressures [15][37]. Group 2: Abstract Culture and Audience Engagement - The article notes that abstract culture has transitioned from online to offline, with audiences gathering to engage in playful banter and memes during Na Na's performances [15][20]. - Na Na's ability to create and adapt memes during her shows has contributed to her popularity, as she actively engages with the audience and incorporates their humor into her performances [29][43]. - The phenomenon reflects a broader trend where audiences seek out absurd and non-mainstream content as a means of coping with stress and uncertainty in their lives [36][38]. Group 3: Professional Management Behind the Scenes - Despite the seemingly casual nature of Na Na's performances, they are managed by a professional team with experience in large-scale music events, ensuring a well-executed show [14][49]. - The article emphasizes the importance of having a skilled team to navigate the complexities of live performances, especially for internet celebrities like Na Na [48][52]. - The success of Na Na's tour has attracted attention from venue operators, indicating a potential shift in the live performance landscape towards more abstract and unconventional acts [52][53].

Core Viewpoint - Bilibili (B站) serves as a significant cultural barometer within the rapidly evolving online subculture, showcasing diverse narratives and creators that reflect the complexities of contemporary youth culture [1][5]. Group 1: Key Creators and Their Narratives - "峰哥亡命天涯" (Feng Ge) and "户晨风" (Hu Chenfeng) represent two contrasting yet influential figures in Bilibili, embodying different aspects of youth culture [2][10]. - Feng Ge is characterized by an "abstract" and "madness" style, deconstructing mainstream values and presenting a philosophy of failure and authenticity through his content [6][7]. - Hu Chenfeng, in contrast, focuses on social justice and the struggles of the lower class, using a grounded narrative style that resonates with viewers seeking representation and moral engagement [10][12]. Group 2: Cultural Significance and Youth Engagement - The narratives of Feng Ge and Hu Chenfeng create a sociological text that reflects the tensions within contemporary youth culture, balancing between idealism and cynicism [5][15]. - Feng Ge's approach offers a space for young people to embrace failure and reject societal pressures, while Hu Chenfeng provides a voice for social justice and moral responsibility [9][16]. - The coexistence of these two figures illustrates a complex cultural phenomenon where youth navigate their identities and anxieties in a digital landscape, seeking both humor and meaning [17][18].

Core Viewpoint - The recent trends in the Chinese music scene reflect a shift towards "abstract" performances that resonate with younger audiences, emphasizing collective joy and emotional release over traditional musical aesthetics [1][3][12]. Group 1: Emerging Artists and Cultural Phenomena - Artists like Na Yina and Dan Yichun have gained popularity by embracing unconventional styles, with Na Yina transforming from a Russian impersonator to a cultural icon within the gay community and abstract music scene [3][5]. - Na Yina's concerts, characterized by humor and audience interaction, have become major events, with ticket prices ranging from 99 to 699 yuan, often selling out quickly and tripling in value on the secondary market [5][6]. - The phenomenon of "abstract" performances is not limited to Na Yina; other artists like Pang Mailang are also gaining traction by breaking traditional norms and engaging audiences in unique ways [6][8]. Group 2: Youth Engagement and Cultural Shifts - The younger generation is increasingly drawn to performances that prioritize fun and absurdity, often using internet slang and memes, as seen in Dan Yichun's incorporation of gaming terminology into her music [8][12]. - This trend reflects a broader cultural movement where young people seek to express their identities and emotions through abstract and humorous content, often as a form of rebellion against societal norms [13][18]. - The rise of abstract culture can be traced back to gaming and internet subcultures, where exaggerated performances and memes have created a shared language among fans, fostering a sense of community and identity [13][24]. Group 3: Theoretical Perspectives on Youth Culture - The appeal of abstract music can be understood through Bakhtin's carnival theory, which suggests that such performances allow for the subversion of social hierarchies and the release of pent-up emotions [16][18]. - Young audiences are not merely seeking musical talent but rather emotional catharsis and a break from the pressures of modern life, finding solace in the absurdity and humor of abstract performances [18][24]. - The evolution from rock and rap to abstract music illustrates the changing methods of youth expression, with each generation adapting to its social context while maintaining a core desire for freedom and authenticity [19][24].

Core Insights - The article discusses the rising popularity of AI-generated content, particularly focusing on the viral phenomenon of "AI山海经" which has captivated audiences both domestically and internationally [2][4][10] - It highlights how AI is being embraced by younger audiences, who are using it to create and share abstract content, thus transforming the landscape of online culture [10][11][15] Group 1: AI Content Creation - "AI山海经" features bizarre AI-generated creatures and has gained immense popularity, with individual videos reaching over 10 million views [4] - The phenomenon has led to a surge in derivative creations, showcasing the community's engagement and creativity [10][11] - AI-generated content is seen as a tool for self-expression and cultural deconstruction among younger users [10][30] Group 2: User Engagement and Trends - Users are actively participating in challenges and creating their own versions of AI-generated characters, indicating a high level of engagement [7][8] - The trend of AI-generated content is not limited to "AI山海经," as other formats like AI-generated pseudo-photographs have also gained traction [11][13] - The article notes that the accessibility of AI tools has lowered the barriers for content creation, allowing more users to express their creativity [15][30] Group 3: Market Implications - The rapid growth of AI-generated content suggests significant market opportunities for tech companies developing AI tools [30] - The success of AI models like GPT-4o demonstrates the potential for viral trends to attract millions of users quickly [30] - The article implies that as AI continues to evolve, it will play a crucial role in shaping online culture and user interactions [16][30]