本以为内容创作赛道已经卷无可卷，但回顾2025年，陆续有新锐创作者在不同领域破圈。 一天吃40个鸡蛋、能将水煮蛋技术精确到秒的"蛋神"@爱吃蛋，掀起互联网煮蛋打卡挑战； 聚集了全国各地几十位高考状元的@清年阁，决心建造一个"现实版霍格沃茨"，推动优质教育资源的"普惠下沉"； 偶像爱豆出身的张艺兴，站在冲浪第一线，闯入抽象舞蹈赛道，撬动了一个又一个热度话题； 虽然内卷仍在，但在这些创作者身上，剁椒Spicy发现：如今的创作生态不再只是围着粉丝量打转的"流量金字塔"，而是在不同领域百花齐放。创作者不 必再追着流量跑、刻意迎合大众口味，只要内容足够真诚，再小众的赛道都能闯出一片天。 "超级头部"的时代已经结束，深耕垂直赛道的创作者，现在反而是机会大于挑战。 这背后，是内容生态迭代和流量重新分配孕育出的新机会。根据《2025年网络视听内容创作者白皮书》，截止2024年底，短视频创作者账号规模达到16.2 亿，全国每日短视频上传量突破1.3亿条。规模化的内容产量背后，整个生态开始基于情绪共鸣、兴趣等细分需求，划分成了一个又一个生态圈。 ...... 剁椒Spicy将进一步拆解这些创作者背后的赛道趋势、内容特点、以及创作 ...

本文转自【光明网】； 你今天"搞抽象"了吗？如果你经常混迹于互联网，可能对"抽象"这个词不会太陌生。 简单来说，"抽象"就是通过一本正经的胡说八道，传达着一种与众不同的、甚至是毫无意义的观点。 比如网上有一则很火的"抽象"话术： "有对象了吗？""有一些。" "存多少钱了？""没多少。" "最近在做什么？""在做人。" 喜欢"搞抽象"的年轻人，通常以轻松、无厘头的玩梗方式，重新解构现实生活中的意外和困境，减轻内 心的压力，让自己变得乐观。 其实"抽象"早已超出了互联网流行语的范畴，成为了一种与世界和解的新方式。 在这个充满"意义饥渴症"的时代，很多人做每一件事都在追求一种意义感和好的结果。而"抽象文化"的 流行，正是在告诉人们，获取快乐的真谛，需要你——和生活开玩笑，而不是和生活讲道理。 所以，今天想和你聊一聊：怎样用"抽象"的生活态度，好好地与这个世界和解。 "搞抽象"的人 用淡淡的"癫感"去对抗世界的无趣 最初提到"抽象"，大家第一时间想到的可能是艺术家笔下那些难以理解的画作。但如今，"抽象"却成为 了反传统、反规则、反内耗的亚文化象征。 "在吗？""健在。" 它不追求被认可，而是让每个人都能摒弃社交面具 ...

Core Insights - The article emphasizes the transformative impact of AI technology on daily life, highlighting its evolution from a mere tool to a partner in various tasks [6][21] - The AppGallery Awards 2025 serves as a credible guide for users to discover innovative applications and games within the HarmonyOS ecosystem, enhancing user experience and engagement [4][22] Group 1: AI Technology and User Engagement - AI is becoming a digital companion for younger generations, with over 60% of youth using AI daily for tasks like generating presentations and organizing meetings [6][12] - The AppGallery Awards 2025 will showcase applications that excel in user experience and innovation, helping users navigate the crowded app market [4][22] - The integration of AI tools in daily activities allows users to focus on creativity and emotional engagement rather than repetitive tasks [6][21] Group 2: AppGallery and HarmonyOS Ecosystem - AppGallery aims to present a curated selection of applications, distinguishing itself from traditional app stores by focusing on quality and user experience [4][22] - The awards will highlight six outstanding applications that leverage HarmonyOS 6 capabilities, providing users with a seamless experience [4][22] - The HarmonyOS ecosystem facilitates the integration of various applications, enhancing their functionality and user interaction [7][20] Group 3: Cultural Trends and Social Dynamics - The rise of abstract culture among youth, facilitated by AI tools, reflects a shift in social interaction and creative expression [9][10] - Young people are increasingly using technology for emotional support and mental wellness, with AI applications providing companionship and therapeutic benefits [13][14] - Outdoor activities are gaining popularity among urban youth, supported by technology that enhances navigation and planning for such experiences [16][17] Group 4: Gaming Trends - The "search and extract" gaming genre has gained mainstream popularity, with over 22 new games adopting this model in 2025 [19][20] - The gaming ecosystem within HarmonyOS has expanded significantly, with over 20,000 games available across multiple platforms [20][21] - The gaming experience is characterized by high-risk, high-reward scenarios, appealing to players seeking excitement and strategic challenges [19][20]

Core Viewpoint - The article discusses the viral phenomenon of the "Hakimi" meme, which has gained immense popularity online, particularly in China, and has transcended cultural boundaries, leading to various adaptations and interpretations across different platforms [2][3][15]. Group 1: Meme Evolution - The term "Hakimi" originates from a Japanese anime and has evolved into a catchy phrase that is widely used in various online contexts, particularly associated with cats [5][7]. - The phrase "Hakimi Nanbei Green Bean" has been creatively incorporated into popular songs, resulting in a new genre of music known as "Hakimi music," characterized by its catchy and repetitive nature [7][10][15]. Group 2: Cultural Impact - The Hakimi meme has sparked a wave of creativity, leading to the production of numerous AI-generated videos and content, showcasing its adaptability and appeal in various formats [16][28]. - The meme has also inspired real-world applications, such as advertisements and merchandise, indicating its commercial potential and widespread recognition [28][30][33]. Group 3: Financial Aspects - The emergence of "Hakimi Coin" in the cryptocurrency market has seen significant price fluctuations, with its value increasing from $0.00007 to $0.056 within a short period, reflecting the speculative nature of meme-based cryptocurrencies [35][38]. - The market capitalization of Hakimi Coin reached nearly $60 million, highlighting the growing interest and investment in meme coins, despite their lack of technical backing [35][38]. Group 4: Abstract Culture - The article highlights a shift towards abstract humor and content in online culture, where nonsensical and absurd expressions resonate with audiences, providing a form of entertainment that diverges from traditional narratives [45][62]. - This trend reflects a broader societal response to the complexities and absurdities of modern life, where humor serves as a coping mechanism for navigating an increasingly chaotic world [82].

Core Viewpoint - The unexpected victory of a food blogger, Liangzi, in the second Hupu Male God Contest highlights a shift in user preferences towards authenticity and relatability, challenging traditional beauty standards and reflecting a broader cultural trend within the Hupu community [1][3][7]. Group 1: Contest Dynamics - The contest utilized a "free nomination + comprehensive scoring" mechanism, allowing both traditional celebrities and unconventional candidates to compete, which led to Liangzi defeating well-known figures like Hu Ge and Peng Yuyan [3][7]. - Liangzi's win, characterized as an "electronic pig" comeback, resonated with younger users who favor narratives that defy conventional expectations [7][13]. Group 2: Hupu's Content Strategy - Hupu's shift towards abstract culture aims to attract more users and break out of its "straight male community" label, with Liangzi's relatable persona appealing to users' desire for authenticity [7][16]. - The platform's previous success with abstract content, exemplified by the female god contest winner, Zhan Ying, demonstrates the potential for unconventional candidates to generate significant user engagement and traffic [13][16]. Group 3: Challenges and Market Position - Hupu faces significant challenges, including a drastic decline in valuation from 7.7 billion to 500 million, indicating a loss of over 90% in market value [16]. - The platform's highly vertical community structure, with over 90% male users focused on niche topics like sports and esports, limits its ability to compete with broader platforms like Douyin and Xiaohongshu [18][20]. - Hupu's reliance on advertising revenue, following the divestment of its e-commerce operations, has made it vulnerable to fluctuations in the advertising market, contributing to a sharp decline in active users from 55 million in 2017 to 5.79 million by 2020 [20]. Group 4: Future Directions - Despite current challenges, Hupu and similar vertical platforms like Zhihu and Douban maintain a strong community culture that fosters user loyalty and engagement [22][24]. - The focus for Hupu should shift from merely chasing traffic through abstract content to leveraging its unique community strengths and interests to create lasting value [24].

Core Viewpoint - The rise of "abstract culture" among the younger generation reflects their response to societal realities and the search for new forms of self-expression, leading to the emergence of "abstract economy" as a commercial phenomenon [2][10][28]. Group 1: Abstract Culture - Abstract culture originated around 2015 with the popularity of unconventional live streaming, evolving into a means for young people to express their attitudes through humor and irony [8][10]. - The term "abstract" has become a key identifier for the younger generation, influencing their social interactions and consumption choices [11][28]. - Social media platforms like Douyin and Xiaohongshu have seen significant engagement with "abstract" content, indicating its widespread appeal [2][5]. Group 2: Abstract Economy - The "abstract economy" includes products and experiences that embody abstract cultural symbols, such as themed merchandise and unique entertainment events [12][14]. - Sales of abstract-themed products have surged, with specific categories seeing a 120% increase in sales over three months [12]. - New job opportunities have emerged in the creative sector, focusing on roles that require an understanding of abstract culture and its commercial applications [17][18]. Group 3: Brand Engagement - Brands are leveraging abstract culture to connect with younger consumers through innovative marketing strategies, including product collaborations and social media engagement [18][21]. - Successful brands are those that can creatively integrate abstract elements into their offerings, turning products into cultural "memes" that resonate with consumers [18][19]. - The marketing approach has shifted from traditional advertising to engaging consumers in low-cost, emotionally resonant ways [21][28].

Core Viewpoint - The article discusses the resurgence of abstract internet celebrities, particularly focusing on "Guo Laoshi" and her new ventures, highlighting a shift towards emotional consumption and the evolving landscape of internet culture [1][11]. Group 1: Return of Internet Celebrities - Guo Laoshi, previously banned for inappropriate content, has made a comeback by opening a milk tea shop, which has attracted significant attention and crowds [4][2]. - The shop offers limited types of drinks priced between 10 to 18 yuan, and has generated a multiplier effect on local tourism, with nearby hotels fully booked [4][6]. - Other internet celebrities like "Northeast Rain Sister" are also planning comebacks, indicating a trend of returning figures in the abstract internet culture [5][6]. Group 2: New Revenue Streams for Internet Celebrities - Guo Laoshi has released a new single titled "Cream Strawberry," indicating her ambitions extend beyond just the milk tea shop [6][10]. - The article notes that many abstract internet celebrities are now exploring new monetization avenues such as concerts and music releases, with "Na Yina" successfully conducting a nationwide tour [6][9]. - Ticket prices for Na Yina's concerts have surged, with resale prices reaching up to 400 yuan, showcasing the demand for such events [6][9]. Group 3: Emotional Consumption and Audience Engagement - The phenomenon of emotional consumption is highlighted, where audiences are drawn to the unique experiences offered by these internet celebrities, transforming ticket purchases into emotional investments [11][13]. - The article suggests that the interaction between fans and celebrities during live events creates a collective memory, akin to the experience of gifting during live streams [11][13]. - Platforms are adapting to this trend by supporting a wider range of creators and adjusting their strategies to avoid over-reliance on a few top influencers [13].

Core Viewpoint - The article discusses the unconventional success of the artist Na Yina, who has gained popularity through her unique approach to live performances, where audience interaction and emotional expression take precedence over traditional musical standards [3][8][21]. Group 1: Performance Dynamics - Na Yina's concerts have transformed the concept of live music into an emotional experience, where the audience's chants of "refund" evolve into a form of interaction and acceptance of the performance's absurdity [5][6][7]. - The audience's willingness to engage in this chaotic environment reflects a collective desire to escape from societal pressures and find joy in shared experiences [17][19]. - Ticket prices for her concerts are perceived as highly affordable, with options as low as 99 yuan, making it accessible for many young people seeking emotional connection [4][8]. Group 2: Cultural Context - Na Yina's rise to fame coincides with a generation of young people facing structural challenges and uncertainties in their lives, leading them to seek outlets for their frustrations through her performances [16][17]. - The phenomenon of Na Yina illustrates a shift in entertainment where traditional metrics of success, such as vocal skill and musicality, are overshadowed by the ability to resonate emotionally with the audience [8][21]. - The artist's persona and performances serve as a counter-narrative to mainstream entertainment, allowing audiences to embrace absurdity and find solace in shared experiences [22][24]. Group 3: Marketing and Branding - Na Yina's marketing strategy leverages her perceived flaws and vulnerabilities, creating a relatable image that resonates with her audience, thus enhancing her appeal [20][21]. - The concept of "leakage marketing" is evident in her performances, where imperfections become part of the entertainment, allowing for a more genuine connection with fans [20][21]. - The artist's ability to adapt and thrive in the digital landscape showcases the importance of relatability and engagement in modern branding strategies [11][12][13].

Group 1 - The article highlights the rise of Na Na, who transitioned from an internet novelty to a popular cultural symbol through her hit song "Love Like Fire" [2][3][25] - Na Na's concert tickets, originally priced at 99 yuan, are now being resold for 260 to 350 yuan, indicating her growing popularity and demand [3][32] - The transformation of Na Na's fanbase from middle-aged individuals to a more diverse audience, including younger fans, has significantly increased her commercial value [20][23] Group 2 - Na Na's ability to engage with her audience, including handling "refund" chants during performances, showcases her adaptability and growth as a performer [34] - The article discusses the broader cultural phenomenon of abstract internet culture, which Na Na embodies, reflecting a shift in audience preferences towards "meaningless" enjoyment [35][36] - Na Na's success is part of a larger trend where abstract internet celebrities gain popularity, indicating a shift in societal values regarding entertainment and meaning [37][38]

Core Viewpoint - The rise of rapper Lang Lao in 2023 has been unexpected, as he has quickly gained global influence, surpassing notable artists like Jay Chou on platforms like Spotify, and successfully converting cultural influence into market power through his music and performances [1][3][29]. Group 1: Artist Background and Music Style - Lang Lao, born in 1998 in Huizhou, Guangdong, is not a typical rapper; he studied performance and worked as an actor before fully committing to music in 2023 with his debut album "顺风顺水顺财神" [6][10]. - His music blends Memphis rap with local Guangdong culture, creating a unique style that resonates with both domestic and international audiences [8][29]. - The themes in his songs often reflect the aspirations and struggles of ordinary people, particularly in relation to wealth and cultural identity [9][10][11]. Group 2: Cultural Impact and Popularity - Lang Lao's songs "八方来财" and "大展宏图" have gone viral, becoming cultural phenomena that resonate with the youth and reflect contemporary societal sentiments [3][12][19]. - The use of short video platforms has significantly amplified his reach, allowing his music to become a part of popular culture and generating discussions around its artistic merit [12][35]. - His music has been recognized for its creativity, with "八方来财" winning the annual single award at the NetEase Cloud Music Chinese Rap Music Awards [8]. Group 3: Global Reach and Reception - Lang Lao's music has successfully crossed borders, with international audiences appreciating his straightforward lyrics and unique sound, which contrasts with traditional rap themes [28][29]. - His incorporation of local cultural elements and innovative sampling techniques has garnered positive feedback from overseas musicians, enhancing his global appeal [29][31]. - The success of his tours in cities like Sydney and Singapore indicates a strong market demand and cultural resonance beyond China [29][35].