如果要评一个"2025年抽象产品排行榜"，九阳豆浆在"双11"当日正式推出的"哈基米南北绿豆浆"一定榜 上有名。 据官网介绍，"哈基米南北绿豆浆"是一款莲子百合绿豆沙饮品，包装共有4种，每袋价格2元左右。产品 包装上印有一只猫头，并搭配着"臣本哈基，躬耕于九阳""既见哈基，为何不咪"等改编名言名句、流行 语的二创语句。 该产品上线首日即售罄，预售订单一度发货时间延长至45天。甚至还引发了前母公司九阳股份连续两日 涨停，使得九阳股份不得不公开声明"公司及其下属公司均不涉及食品、饮品类产品。" 在"哈基米南北绿豆浆"之外，一个规模庞大，但往往被主流视为边缘的"抽象经济"市场正在崛起。 什么是抽象经济？你可以简单理解为，微博热搜、B站热梗的实物化，就是把一些转瞬即逝的网络情 绪、集体记忆和社群共鸣，快速封装成一个可以购买、持有和展示的实体符号。 用几十块的零花钱买一个开心，年轻人的账，算得很精明。 年轻人为热"梗"买单 普通消费者可能无法理解，为什么这么多人会去追捧一款印着猫头、写着一些热梗的豆浆，也无法理解 那些售价十几块钱的"梗图"闪卡。 这些被定义为"抽象经济"的产品，本质上是将互联网时代的注意力流和情绪波动 ...

Core Viewpoint - The rise of "abstract culture" among the younger generation reflects their response to societal realities and the search for new forms of self-expression, leading to the emergence of "abstract economy" as a commercial phenomenon [2][10][28]. Group 1: Abstract Culture - Abstract culture originated around 2015 with the popularity of unconventional live streaming, evolving into a means for young people to express their attitudes through humor and irony [8][10]. - The term "abstract" has become a key identifier for the younger generation, influencing their social interactions and consumption choices [11][28]. - Social media platforms like Douyin and Xiaohongshu have seen significant engagement with "abstract" content, indicating its widespread appeal [2][5]. Group 2: Abstract Economy - The "abstract economy" includes products and experiences that embody abstract cultural symbols, such as themed merchandise and unique entertainment events [12][14]. - Sales of abstract-themed products have surged, with specific categories seeing a 120% increase in sales over three months [12]. - New job opportunities have emerged in the creative sector, focusing on roles that require an understanding of abstract culture and its commercial applications [17][18]. Group 3: Brand Engagement - Brands are leveraging abstract culture to connect with younger consumers through innovative marketing strategies, including product collaborations and social media engagement [18][21]. - Successful brands are those that can creatively integrate abstract elements into their offerings, turning products into cultural "memes" that resonate with consumers [18][19]. - The marketing approach has shifted from traditional advertising to engaging consumers in low-cost, emotionally resonant ways [21][28].