If Hermès can sell lipstick, why can't Louis XIII Cognac sell plates? https://t.co/03OvdsPYF2 ...

Market Positioning & Strategy - LVMH launched a $160 lipstick, generating both positive and negative buzz [1] - The industry observes this as a strategic move to reinforce LVMH's market position and lead [1] - The industry views the success of LVMH's $160 lipstick as uncertain, especially with Hermes setting a high standard with an $80 lipstick [1] Competitive Landscape - The market for $160 lipstick is considered virtually non-existent [1] - Hermes is positioned at the top of the market with an $80 lipstick [1]