myTVSuper电视3.0计划

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电视广播大湾区广告强劲增长 联袂腾讯华为 重申全年盈利转正预期
Zhi Tong Cai Jing· 2025-08-05 04:42
Group 1 - The company maintains a leading position in Hong Kong's free-to-air television market, with a combined market share of 79% for its flagship channel Jade Channel, 24-hour Wireless News Channel, and other channels [1] - The company's advertising revenue in Hong Kong's free channels remains strong, with overall revenue from advertisers showing a growth trend compared to the same period last year, driven by new advertising services in the Greater Bay Area [1] - The company expects its advertising revenue for the full year of 2025 to increase compared to 2024, with the Greater Bay Area, including Guangdong Province and Macau, being the main growth driver [1] Group 2 - The company's OTT streaming business maintains an average of approximately 2 million monthly active users, with over 20% growth in tracking and subscription numbers compared to the previous year [2] - Digital advertising revenue across the company's digital assets, including the myTVSuper platform and social media accounts, shows strong double-digit percentage growth, benefiting from the launch of the myTVSuper "TV 3.0" plan [2] - The company is focused on producing several anticipated dramas, including "News Queen 2" and "Couple's Game," with multiple co-productions at different stages of production [2] Group 3 - The company reaffirms its expectation for continuous improvement in EBITDA and achieving positive net profit attributable to shareholders for the fiscal year ending December 31, 2025 [3]