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电视广播大湾区广告强劲增长 联袂腾讯华为 重申全年盈利转正预期
Zhi Tong Cai Jing· 2025-08-05 04:42
Group 1 - The company maintains a leading position in Hong Kong's free-to-air television market, with a combined market share of 79% for its flagship channel Jade Channel, 24-hour Wireless News Channel, and other channels [1] - The company's advertising revenue in Hong Kong's free channels remains strong, with overall revenue from advertisers showing a growth trend compared to the same period last year, driven by new advertising services in the Greater Bay Area [1] - The company expects its advertising revenue for the full year of 2025 to increase compared to 2024, with the Greater Bay Area, including Guangdong Province and Macau, being the main growth driver [1] Group 2 - The company's OTT streaming business maintains an average of approximately 2 million monthly active users, with over 20% growth in tracking and subscription numbers compared to the previous year [2] - Digital advertising revenue across the company's digital assets, including the myTVSuper platform and social media accounts, shows strong double-digit percentage growth, benefiting from the launch of the myTVSuper "TV 3.0" plan [2] - The company is focused on producing several anticipated dramas, including "News Queen 2" and "Couple's Game," with multiple co-productions at different stages of production [2] Group 3 - The company reaffirms its expectation for continuous improvement in EBITDA and achieving positive net profit attributable to shareholders for the fiscal year ending December 31, 2025 [3]
电视广播(00511.HK)第二季度于香港地面免费电视频道的收视率继续保持领先地位 重申对2025年度EBITDA按年持续改善及实现正数净利润的预期
Ge Long Hui· 2025-08-05 04:30
格隆汇8月5日丨电视广播(00511.HK)公布截至2025年6月30日止三个月集团核心香港电视相关业务及中 国内地业务的业务最新情况及未经审核营运资料。 于第二季度内,公司于香港地面免费电视频道的收视率继续保持领先地位,公司的旗舰频道翡翠台、24 小时无綫新闻台及其他频道的收视率合计达到 79%的市场份额。 公司在香港地面免费频道的广告收入在2025年保持强劲。于季度内,来自广告客户的整体收入与去年同 期相比呈现增长趋势。此乃受益于公司新推出在香港以外的大湾区广告服务的贡献逐渐增加,并获得广 告客户青睐。整体而言,预计2025年全年的广告收入将比2024年有所增长,而广东省和澳门在内的大湾 区将是主要的增长驱动力。于2025年6月12日,公司在广州举行集团推广日活动,展示公司的内容、艺 人和受众覆盖范围。当日,公司还与腾讯、华为和深圳广电集团等重要战略合作夥伴签署了合作备忘 录,以推进新的计划。该活动吸引了来自大湾区的广告客户热烈参加,为未来十二到十八个月公司来自 这个关键市场的收入奠定了坚实基础。 集团的OTT串流业务方面,所有服务层级的平均每月活跃用户人数维持约2百万。此外,不论是在追踪 和订阅人数上( ...