Acquisition Overview - Violet Foods has acquired the Muir Glen brand from General Mills, marking a significant expansion for the company [1] - Financial terms of the transaction were not disclosed [1] Muir Glen Brand Details - Muir Glen produces a variety of organic products, including canned and jarred tomatoes, pasta and pizza sauces, salsas, and ketchup, with all production based in California [2] - General Mills has owned Muir Glen since 2001 [2] Strategic Integration - Violet Foods plans to integrate Muir Glen's organic tomato range with its established fresh-pack tomato offerings [2] - Jim Mitchell, president of Violet Foods, emphasized the potential for innovation and growth by combining Muir Glen's legacy with Violet Foods' expertise [3] Company Background - Violet Foods is headquartered in Williamstown, New Jersey, and owns brands such as Sclafani, Fattoria Fresca, and Don Pepino [3] - The company previously acquired Don Pepino and Sclafani brands from B&G Foods in May [3] General Mills' Strategic Shift - The sale is part of General Mills' global transformation program aimed at improving productivity [4] - General Mills plans to close a pizza-crust facility in St. Charles, Missouri, by the end of June and shut three other Missouri facilities by the end of its 2029 fiscal year [4] Comments from Amphora Equity Partners - David West, managing partner at Amphora Equity Partners, expressed gratitude to General Mills for their collaboration and excitement to build on the momentum of the Muir Glen brand [5]

Core Insights - Violet Foods LLC has acquired the Muir Glen brand of organic tomato products from General Mills, marking a significant expansion for the company [1][2] - The acquisition aims to enhance Violet Foods' product portfolio, integrating Muir Glen's organic offerings with its existing fresh-pack tomato products to better serve retail partners in the $5 billion+ U.S. tomato sauces and canned tomato market [2][3] Company Overview - Violet Foods is a leading manufacturer of fresh-pack tomato products with over 100 years of operations, known for brands like Don Pepino, Sclafani, and Fattoria Fresca [4] - The company holds the position of the 1 pizza sauce brand in the Northeast, indicating a strong market presence [2][4] Strategic Implications - The acquisition is described as transformative, combining Muir Glen's 35-year legacy in organic tomatoes with Violet Foods' expertise, positioning the company for accelerated innovation and growth [3] - Amphora Equity Partners, the private investor involved in the transaction, focuses on creating value through operational excellence and innovative growth strategies in the North American packaged food sector [5]

Eric Skae ran the best-selling pasta sauce business for the legendary Rao’s restaurant until the company was sold. Now as the CEO of Carbone Fine Food, he’s done it again—building a $100 million competitor and a simmering rivalry. https://t.co/Djclibi4w3 ...

Eric Skae ran the best-selling pasta sauce business for the legendary Rao’s restaurant until the company was sold. Now as the CEO of Carbone Fine Food, he’s done it again—building a $100 million competitor and a simmering rivalry. https://t.co/cMk1dthq6H (Photo: Carbone) https://t.co/fapMB2b0Ia ...