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How Estée Lauder and Google Taught AI to Sell Fragrances
WSJ· 2025-12-02 12:00
Core Insights - A new AI bot at Jo Malone, a beauty company, has successfully enabled customers to purchase perfume without the need to smell it first, indicating a significant advancement in digital retail strategies [1] Company Summary - Jo Malone has integrated an AI bot into its sales process, which addresses the challenge of online perfume sales by allowing customers to make purchases based on digital recommendations rather than physical scent testing [1] Industry Summary - The introduction of AI technology in the beauty industry, particularly in fragrance sales, represents a shift towards more innovative digital solutions that can enhance customer experience and drive sales [1]
Teen brands win over wary Black Friday shoppers while other deals disappoint
Fortune· 2025-11-30 22:31
Core Insights - Teen brands have successfully attracted shoppers during Black Friday despite economic challenges, with stores like Edikted, Kendra Scott, and Bath & Body Works seeing significant foot traffic [1][4][6] - Other retailers, particularly high-end brands, experienced disappointing turnout and customer dissatisfaction due to perceived lack of substantial discounts [2][8][9] Retail Performance - Stores targeting younger consumers, such as Alo Yoga and Brandy Melville, reported busy shopping environments, indicating a shift in consumer preferences towards brands popular on social media platforms like TikTok [4][5] - Bath & Body Works offered compelling promotions, such as a buy three, get four free deal, which drew large crowds [6] Consumer Behavior - Shoppers are increasingly focused on maximizing deals, with many seeking essential items rather than indulging in luxury purchases [7][14] - The overall sentiment among consumers suggests a more cautious approach to spending, with expectations of lower unit sales despite stable overall spending [13][14] Economic Context - The holiday shopping season is influenced by economic factors such as inflation, stagnant wages, and a cooling job market, leading to a more restrained consumer outlook [12][15] - Retailers are facing challenges in providing significant discounts due to tariffs and reduced seasonal hiring, impacting the overall shopping experience [15]