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大中华区门店数量占全球60% 傲胜借进博会加码本土化创新
Zhong Guo Jing Ji Wang· 2025-11-09 06:08
Core Insights - The eighth China International Import Expo (CIIE) is being held in Shanghai from November 5 to 10, showcasing the latest innovations in health technology from brands like OSIM [1][2] - OSIM is focusing on the growing health management needs of consumers, integrating AI pressure monitoring and PPG technology into their products to offer personalized wellness solutions [1][2] Group 1: Product Innovations - OSIM introduced several key products at the expo, including the "walking massage chair" uErgoh, flagship uDream 5 wellness chair, and uLove3 stress relief chair, highlighting their commitment to health technology innovation [1] - The integration of AI pressure monitoring technology allows OSIM to provide customized massage solutions based on individual health needs [1] Group 2: Market Strategy - OSIM positions itself as a leader in the Chinese market, with over 60% of its global store count located in the Greater China region, and plans to expand further into new first-tier cities [2] - The company aims to align with China's "Healthy China" strategy by enhancing resource investment and local innovation, focusing on delivering smarter and more convenient products and services [2]
OSIM傲胜林晓慧:聚焦“身心协同养护”需求,以产品和服务拓展中国消费市场
Huan Qiu Wang· 2025-11-08 11:55
【环球网财经综合报道 记者 心月】2025年11月5日至10日,第八届中国国际进口博览会在上海举办。大 会带来的"磁吸效应"也吸引到众多跨国企业参与。其中,新加坡按摩椅品牌OSIM傲胜再度参展,以"科 技赋能居家健康生态"为核心,集中展示年度新品与明星产品矩阵。期间,OSIM傲胜(中国)华东区总 经理暨总部管理林晓慧与环球网记者深入交流,详细阐述了品牌参展布局、产品创新逻辑及中国市场深 耕的规划。 本届进博会上,OSIM傲胜的展台聚焦"身心协同养护"需求,多款核心产品引发关注。林晓慧介绍:"今 年我们带来了年度重磅新品'行走的按摩椅'uErgoh工学天王椅、旗舰'养身椅系列'uDream 5感养身椅及 uLove3减压养身椅,还有多款IP联名萌趣产品,既展现品牌在健康科技领域的创新实力,也覆盖了不同 年龄层和预算的消费者需求。" 其中,首次亮相的uErgoh工学天王椅极具亮点,创新性融合智能科技、 按摩科技与人体工学设计,以"好按、好坐、好用"三大优势打破场景局限,轻松适配办公、娱乐、学习 等多元场景,让用户随时随地享受专业级按摩服务。 针对办公场景的健康需求升级,林晓慧认为,消费者已不再满足于单一功能产品, ...