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小米汽车爆燃事件舆情分析报告
Xiao Mi Ji Tuan· 2025-04-15 09:34
Investment Rating - The report does not provide a specific investment rating for the industry or company involved Core Insights - The incident involving the Xiaomi SU7 electric vehicle has raised significant public concern regarding the safety of electric vehicles and the reliability of intelligent driving systems [2][3] - The report analyzes public sentiment on social media platforms, particularly Weibo and Douyin, to understand the attitudes and emotional responses of the public towards the incident [3][8] Summary by Sections Incident Overview - On March 29, 2025, a Xiaomi SU7 electric vehicle experienced a severe accident and subsequently caught fire, resulting in the tragic loss of three lives [2][4] - The vehicle was operating in Navigate on Autopilot (NOA) mode at a speed of 116 km/h when it encountered an obstacle and ultimately collided with a concrete barrier [2][4] Public Sentiment Analysis - The incident quickly gained traction on social media, with Weibo seeing a peak in discussions and readings exceeding 50 million on April 1, 2025, following Xiaomi's official response [8] - Douyin also saw a surge in video views and interactions, particularly after media coverage intensified on April 1 [9][10] Sentiment Distribution - On Weibo, ordinary users accounted for over 70% of discussions, expressing concerns about the safety of Xiaomi vehicles and the effectiveness of the intelligent driving system [12] - On Douyin, user-generated content made up 40% of the videos, reflecting a wide range of opinions, from criticism of Xiaomi to support for the brand [15] User Opinions Analysis - A significant portion of netizens expressed skepticism about the safety and reliability of Xiaomi's vehicles, particularly regarding the performance of the intelligent driving system during the accident [18] - Some users defended Xiaomi, arguing that one incident should not overshadow the company's overall efforts and advancements in the automotive sector [20] Rational Discussion - Many users called for a rational approach to the incident, emphasizing the need to await official investigations before drawing conclusions [22] - Discussions also focused on the broader implications for the electric vehicle industry, highlighting the need for improved safety standards and transparency in data reporting [23]