Financial Performance - Total revenue for the year ended December 31, 2023, was HKD 220,885,000, a decrease of 8.2% from HKD 240,678,000 in 2022[4]. - Adjusted net profit for the year was HKD 22,194,000, a decline of 41.4% compared to HKD 37,876,000 in 2022[4][6]. - Basic earnings per share decreased to HKD 0.028 from HKD 0.088 in 2022[6]. - The net profit for the year ended December 31, 2023, was HKD 14.5 million, a decline of 63.2% from HKD 39.4 million in 2022[28]. - The group's profit before tax decreased to HKD 14,525,000 in 2023, down from HKD 39,431,000 in 2022, indicating a decline of approximately 63.2%[50]. - Total other income and gains decreased significantly from HKD 7,311,000 in 2022 to HKD 4,430,000 in 2023, a reduction of approximately 39.5%[44]. Revenue Breakdown - Digital advertising revenue accounted for HKD 211,534,000, representing 95.8% of total revenue, down from 95.2% in 2022[4][6]. - Revenue from digital advertising (excluding programmatic advertising) decreased from HKD 188,090,000 in 2022 to HKD 183,030,000 in 2023, a decline of about 2%[43]. - Programmatic advertising revenue fell from HKD 41,079,000 in 2022 to HKD 28,504,000 in 2023, a decrease of approximately 31%[43]. - Total customer contract revenue decreased from HKD 240,678,000 in 2022 to HKD 220,885,000 in 2023, a decline of about 8%[43]. - Revenue from digital advertising decreased to HKD 1,158,000 in 2023 from HKD 1,226,000 in 2022, representing a decline of approximately 5.5%[44]. Dividends - The company proposed a final dividend of HKD 0.012 per share, compared to no dividend in 2022[4][6]. - The company plans to propose a final dividend of HKD 7,200,000 for 2023, compared to no final dividend in 2022[49]. Financial Position - As of December 31, 2023, the group's cash and cash equivalents amounted to HKD 142.7 million, a significant increase from HKD 19.9 million in 2022[19]. - The group's debt ratio decreased dramatically to 0.4% as of December 31, 2023, compared to 31.1% in 2022, with no bank borrowings reported[19]. - Current assets increased significantly from HKD 101,344,000 in 2022 to HKD 212,736,000 in 2023, representing an increase of about 109%[32]. - Net current assets rose from HKD 41,736,000 in 2022 to HKD 176,531,000 in 2023, an increase of approximately 323%[32]. - The current ratio and quick ratio as of December 31, 2023, were both 5.9, indicating a strong liquidity position compared to 1.7 in 2022[19]. - Non-current liabilities decreased from HKD 59,513,000 in 2022 to HKD 51,631,000 in 2023, a reduction of about 13%[32]. - The equity attributable to owners of the parent increased from HKD 71,498,000 in 2022 to HKD 200,731,000 in 2023, an increase of approximately 180%[32]. Operational Insights - The competitive landscape remains challenging due to tightening monetary policy and inflationary pressures, impacting advertising spending[7]. - The company has established a diverse client base, including multinational corporations and SMEs, across various business sectors[16]. - The company continues to expand its advertising products and services, leveraging audience behavior analytics for targeted marketing[15]. - Employee costs for the year totaled HKD 100.9 million, an increase from HKD 94.7 million in 2022, reflecting a rise of approximately 6.9%[23]. - The total employee benefits expense increased to HKD 100,901,000 in 2023 from HKD 94,684,000 in 2022, an increase of approximately 6.4%[46]. - The financing costs decreased to HKD 3,766,000 in 2023 from HKD 5,626,000 in 2022, a reduction of approximately 33.0%[46]. Compliance and Governance - The company has maintained compliance with corporate governance codes as per the listing rules throughout the reporting period[61]. - The company has adopted the standard code of conduct for securities trading as per the listing rules, confirming compliance from the listing date until December 31, 2023[62]. - No repurchase, sale, or redemption of the company's listed securities has occurred from the listing date until December 31, 2023[64]. - The annual performance announcement will be published on the Hong Kong Stock Exchange and the company's website at an appropriate time[65]. Awards and Recognition - The company received multiple awards at the 8th Media Transformation Awards, recognizing its innovative use of technology in media[14]. Future Plans - The company plans to allocate approximately 44.5% of the net proceeds from its share offering, amounting to HKD 46 million, to expand and enhance its product range by 2025[21]. - The company aims to strengthen its data collection and analysis capabilities, allocating 26.3% of the net proceeds for this purpose, amounting to HKD 27.2 million, by the end of 2024[21]. Product Development - The company has not reported any significant new product developments or market expansions during the fiscal year[38].

Financial Performance - Total revenue for the six months ended June 30, 2023, was HKD 101.7 million, a slight decrease from HKD 104.9 million in 2022, representing a decline of approximately 2.1%[7] - Net profit decreased to HKD 3.3 million from HKD 10.8 million in 2022, reflecting a decline of approximately 69.5%[7] - Adjusted net profit, excluding listing expenses and one-time income, was HKD 7.3 million, down from HKD 10 million in 2022, indicating a decrease of about 27%[7] - Basic earnings per share were HKD 0.74, compared to HKD 2.40 in 2022, representing a decline of approximately 69.2%[6] - The group reported a profit before tax of HKD 4,913,000, down 61.4% from HKD 12,722,000 in the previous year[27] - The net profit for the period was HKD 3,308,000, a decrease of 69.4% from HKD 10,798,000 in 2022[27] - The company's profit attributable to equity holders for the six months ended June 30, 2023, was HKD 3,308,000, a decrease of 69.4% compared to HKD 10,798,000 in 2022[58] Revenue Breakdown - Digital advertising revenue accounted for HKD 97.1 million, making up 95.5% of total revenue, compared to 94.1% in 2022[7] - Digital advertising revenue (excluding programmatic advertising) increased to HKD 83,282,000, up 4.3% from HKD 79,565,000 in 2022[46] - Programmatic advertising revenue decreased significantly to HKD 13,800,000, down 28.0% from HKD 19,161,000 in 2022[46] Cash and Debt Management - As of June 30, 2023, the group's cash and cash equivalents amounted to HKD 17,500,000, a decrease from HKD 19,900,000 as of December 31, 2022[19] - The group's bank borrowings decreased to HKD 8,000,000 from HKD 21,000,000, resulting in a debt-to-equity ratio of 13.9%, down from 31.1%[19] - The net cash generated from operating activities for the six months ended June 30, 2023, was HKD 31,169,000, an increase of 9.3% compared to HKD 28,372,000 in 2022[37] - The company reported a net cash decrease of HKD 2,409,000 for the period, compared to an increase of HKD 5,244,000 in the previous year[37] - The cash and cash equivalents at the end of the period were HKD 17,476,000, down from HKD 28,750,000 at the end of the previous year[37] - Interest-bearing bank borrowings decreased to HKD 8,000,000 as of June 30, 2023, from HKD 21,000,000 as of December 31, 2022, a reduction of 61.9%[65] Operational Highlights - The company operates nine media brands, including "New Holiday" and "Economic Weekly," and has a strong digital presence with millions of subscribers across various platforms[12] - The company plans to enhance its technological infrastructure by applying artificial intelligence and machine learning models in its backend operations[16] - The company aims to upgrade its content management system to closely monitor the performance of its digital content[16] - The company is optimistic about the long-term growth prospects of the digital advertising market and is actively evaluating growth strategies[18] - The company has established a diverse client base, including multinational corporations and small to medium-sized enterprises, leveraging over 20 years of experience in the media industry[15] Employee and Management Information - The group has a total of 234 employees, with total employee costs amounting to HKD 48,900,000, an increase from HKD 47,800,000 in 2022[22] - The total remuneration for key management personnel was HKD 2,523,000 for the six months ended June 30, 2023, compared to HKD 2,403,000 in 2022, reflecting an increase of 5.0%[71] Shareholder Information - The company completed a share offering at HKD 0.92 per share, raising approximately HKD 103,500,000 net of listing expenses[24] - The weighted average number of ordinary shares issued remained constant at 450,000,000 for both 2023 and 2022[60] - New Media Planning Holdings Limited holds 315,000,000 shares, representing 52.5% of the issued shares, making it the largest shareholder[80] - Mr. Li holds 90,000,000 shares, which is 15% of the issued shares, through Double Blossoms Limited[78] - Ms. Fan holds 10,500,000 shares in Emperor International Holdings Limited, representing 0.29% of the issued shares[79] Corporate Governance - The company has complied with all applicable corporate governance code provisions since the listing date[85] - The mid-term report was reviewed by the company's audit committee, consisting of three independent non-executive directors[87] - The board of directors for New Media Planning Limited includes executive directors Mr. Huang Zhihui, Mr. Li Yipei, and Ms. Fan Minchang, along with independent non-executive directors Ms. Zheng Jiayu, Mr. Mai Jinzhao, and Mr. Niu Zhongjie[90] Dividend Information - The board has decided not to declare any interim dividend for the period[23] - The company declared an interim dividend of HKD 500 per ordinary share, totaling HKD 10,000,000 on March 17, 2023[55] - The company did not declare any further interim dividends for the current period[56]

香港交易及結算所有限公司及香港聯合交易所有限公司（「聯交所」）對本公告的內容概不負責，對其 準確性或完整性亦不發表任何聲明，並明確表示，概不對因本公告全部或任何部分內容而產生或因 倚賴該等內容而引致的任何損失承擔任何責任。 2023 年度之中期業績公告 新傳企劃有限公司（「本公司」）董事會（「董事會」或「董事」）公佈本公司及其附屬公司 （統稱「本集團」）於截至2023年6月30日止六個月（「本期間」）之未經審核簡明綜合業 績。 財務概要 6 30 截至 月 日止六個月 2023 年 2022年 千港元 千港元 總收入 101,732 104,921 數碼廣告 97,082 98,726 其他* 4,650 6,195 淨利潤 3,308 10,798 ...