ANNUA L REPOR T 年度報告 CONTENTS 目錄 | 2 | Company Profile | | --- | --- | | | 公司簡介 | | 3 | Corporate Information | | | 公司資料 | | 6 | Chairman's Statement | | | 主席報告 | | 8 | Management Discussion and Analysis | | | 管理層討論及分析 | | 32 | Five-Year Financial Summary | | | 五年財務概要 | | 33 | Directors and Senior Management | | | 董事及高級管理層 | | 41 | Directors' Report | | | 董事會報告 | | 70 | Corporate Governance Report | | | 企業管治報告 | | 108 | Disclosure of Interests | | | 權益披露 | | 136 | Environmental, Social and Governance Report ...

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確 性或完整性亦不發表任何聲明，並明確表示，概不對因本公告全部或任何部分內容而產生或 因倚賴該等內容而引致的任何損失承擔任何責任。 Readboy Education Holding Company Limited 讀 書 郎 教 育 控 股 有 限 公 司 （ 於 開 曼 群 島 註 冊 成 立 的 有 限 公 司 ） （股份代號：2385） 截至2024年12月31日止年度全年業績公告 讀書郎教育控股有限公司（「本公司」）董事（「董事」）會（「董事會」）欣然呈列本公司（連同其子 公司，統稱「本集團」）截至2024年12月31日止年度（「2024年年度」）的經審核綜合業績連同 截至2023年12月31日止年度（「2023年年度」）的比較數字。本年度業績公告列載本公司2024 年年度報告全文，並符合香港聯合交易所有限公司證券上市規則中有關年度業績初步公告附 載的資料之要求及已經董事會審計委員會審閱。 承董事會命 讀書郎教育控股有限公司 主席兼首席執行官 秦曙光 香港，2025年3月27日 於本公告日期，董事會成員包括執行董事秦曙光先 ...

讀書郎教育控股有限公司 READBOY EDUCATION HOLDING COMPANY LIMITED (Incorporated in the Cayman Islands with limited liability) (於開曼群島註冊成立的有限公司) Stock Code : 2385 HK 股份代號:2385.HK 读书郎 2024 中 期 報 告 INTERIM REPORT CONTENTS 目錄 2 Company Profile 公司簡介 3 Corporate Information 公司資料 6 Management Discussion and Analysis 管理層討論與分析 26 Disclosure of Interests 權益披露 32 Corporate Governance and Other Information 企業管治及其他資料 63 Interim Condensed Consolidated Statement of Profit or Loss and Other Comprehensive Income 中期簡明綜合損益及其他全面收益表 64 Inte ...

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確 性或完整性亦不發表任何聲明，並明確表示，概不對因本公告全部或任何部分內容而產生或 因倚賴該等內容而引致的任何損失承擔任何責任。 Readboy Education Holding Company Limited 讀 書 郎 教 育 控 股 有 限 公 司 （於開曼群島註冊成立的有限公司） （股份代號：2385） 截至2024年6月30日止六個月的 中期業績公告 讀書郎教育控股有限公司（「本公司」）董事（「董事」）會（「董事會」）欣然宣佈本公司（連同其子 公司，統稱「本集團」）截至2024年6月30日止六個月（「2024年中期」）的未經審核綜合中期業 績。本中期業績公告列載本公司截至2024年6月30日止六個月的中期報告（「2024中期報告」） 全文，並符合香港聯合交易所有限公司證券上市規則中有關中期業績初步公告附載的資料之 要求及已經董事會審計委員會審閱。2024年中期報告將適時在香港交易及結算所有限公司網 站(www.hkexnews.hk)及本公司網站(www.readboy.com)刊發。 承董事會命 讀書郎教育控股有限公 ...

读书郎 i餃部部 000 ANNU Stock Code:2385 HK 股份代號:2385.HK (Incorporated in the Cayman Islands with limited liability) (於開曼群島註冊成立的有限公司) | --- | --- | |---------------|------------------------------------------------------------------| | | | | CONTENTS 目錄 | | | 2 | Company Profile 公司簡介 | | 3 | Corporate Information 公司資料 | | 6 | Chairman's Statement 主席報告 | | 8 | Management Discussion and Analysis 管理層討論及分析 | | 28 | Five-Year Financial Summary 五年財務概要 | | 29 | Directors and Senior Management 董事及高級管理層 | | 36 | Directors' ...

“普娃，学渣家长该买什么学习机？” “为了给娃选学习机，已经试用了七款，艰难选择” “怒砸三万元，亲测五款当红学习机” …… 当你在小红书、微博等社交媒体或是抖音等短视频平台搜索学习机，便不难看到诸多类似的困扰帖或者测评视频。而频繁出现在这些笔记或视频里的品牌，包括但不限于：传统学习机厂商，如读书郎、步步高、优学派；教育赛道的老玩家作业帮、学而思、网易有道等等。 入局品牌众多，头部品牌却较为集中，而价格梯度则是从两三千元到近万元。正是这些价格不菲的学习机，在各大平台销量甚好，甚至成为了公司的核心产品。 然而，当学习机被曝内容不当、资源鸡肋、硬件故障频出，不少家长陷入了焦虑：不买怕孩子输在起跑线，买了又担心被“割韭菜”……而学习机品牌们，正借着AI热潮更“卷”一步，闷声赚钱。 销量暴涨：从两三千元到近万元，不买就“输了”？ “毕竟是给孩子买的，既然要买就想买最好的。”刘雅最近为给儿子选学习机这件事耗费了不少时间和精力。她的儿子今年4岁，在幼儿园读中班，“其实从刚进幼儿园不久，就有家长说他们买了学习机，我当时觉得还早，但今年也有点着急。”刘雅的焦虑很大一部分源自其他家长，“都说要早点启蒙，不然一开始就输了。” 而 ...

Financial Performance - The company reported a net loss of RMB72.5 million for the year 2023, compared to a net profit of RMB4.9 million in 2022, primarily due to a decrease in gross profit by approximately RMB41.8 million[186]. - Revenue for 2023 was RMB 359,372, a decrease of 40.5% compared to RMB 605,210 in 2022[199]. - The Group's revenue decreased by approximately 40.6% from RMB 605.2 million in 2022 to RMB 359.4 million in 2023, primarily due to the negative impact of the domestic economy and the "double reduction" policy[177][179]. - Loss before tax for 2023 was RMB (61,308), compared to a profit of RMB 10,729 in 2022[199]. - Total revenue for the year ended December 31, 2023, was RMB359.4 million, a decrease from RMB605.2 million in 2022[116]. - The adjusted net loss for 2023, a non-HKFRS measure, was RMB53.4 million, compared to an adjusted net profit of RMB6.3 million in 2022[188]. - The company’s profit before tax was RMB10.7 million in 2022, while it recorded a loss before tax of RMB61.3 million in 2023[186]. - The company reported a loss attributable to owners of the parent of RMB (71,447) in 2023, compared to a profit of RMB 5,209 in 2022[199]. Revenue Breakdown - Revenue from personal student tablets reached RMB 313,132, accounting for 87.1% of total revenue in 2023, compared to RMB 522,166 and 86.3% in 2022[149]. - Revenue from digital and smart classroom solutions decreased by approximately 34.1% from RMB 15.3 million in 2022 to RMB 10.1 million in 2023[112]. - Revenue from wearable products decreased by 67.7% from RMB 27.0 million in 2022 to RMB 8.7 million in 2023, primarily due to the negative impact of the domestic economy and consumer caution in spending post-pandemic[114]. - Revenue from accessory products decreased by 46.7% from RMB 29.1 million in 2022 to RMB 15.5 million in 2023, influenced by the international macroeconomic environment and the "double reduction" policy[114]. - Revenue from advertisement and content licensing increased by approximately 2.4% from approximately RMB11.7 million in 2022 to approximately RMB11.9 million in 2023[115]. - Revenue from offline distributors accounted for 75.2% of total revenue in 2023, down from 80.6% in 2022[116]. - Self-operated online platforms generated RMB44.6 million, representing 12.4% of total revenue in 2023, an increase from 7.9% in 2022[116]. - Revenue from online distributors decreased to RMB28.4 million, representing 7.9% of total revenue in 2023, down from 9.6% in 2022[116]. - Other revenue sources increased to RMB16.1 million, accounting for 4.5% of total revenue in 2023, up from 1.9% in 2022[116]. Financial Position - As of December 31, 2023, the Group had unutilized banking facilities of approximately RMB 44.7 million, a decrease from RMB 160.0 million as of December 31, 2022[43]. - The Group has not reported any significant liabilities, guarantees, or major litigation as of December 31, 2023[44]. - The Group's financial condition is stable, with no significant contingent liabilities or litigations as of December 31, 2023[58]. - The Group did not pledge any assets as of December 31, 2023, maintaining a stable financial position[165]. - The Group considers its exposure to currency risk to be insignificant, as its business is primarily conducted in Renminbi[165]. - As of December 31, 2023, the gearing ratio was 31.7%, up from 27.3% as of December 31, 2022, due to total assets decreasing at a higher rate than total liabilities[163]. - Total assets decreased to RMB 723,828 in 2023 from RMB 962,362 in 2022, a decline of 24.8%[199]. - Total liabilities decreased to RMB 229,690 in 2023 from RMB 262,783 in 2022, a decline of 12.6%[199]. - Net assets for 2023 were RMB 494,138, down from RMB 699,579 in 2022, a decrease of 29.4%[199]. - Equity attributable to owners of the parent was RMB 495,159 in 2023, down from RMB 697,808 in 2022, a decline of 29.0%[199]. Strategic Initiatives - The Company has established a strategic partnership with the "China Language Intelligent Research Center" to advance the development of educational informatization and smart education[37]. - The Group aims to enhance its distribution network by optimizing distributor selection criteria and providing marketing support to improve operational levels[16]. - The Group aims to enhance customer satisfaction and maintain long-term relationships through continuous improvements in its customer service team[47]. - The company aims to collaborate with educational institutions to develop and promote innovative teaching solutions, addressing emerging needs in the education industry[100]. - The company is focusing on market expansion and new product development strategies moving forward[200]. - The company plans to focus on innovation in smart education devices and improve internal operation efficiency and customer service[123]. - The company aims to deepen market penetration in third-and-fourth-tier cities and rural areas to achieve stable and sustainable growth[124]. - The Group will improve and expand its offline distribution network while strengthening online channels for broader market coverage[169]. - The focus on product innovation includes developing more smart learning devices and educational resources to meet market demands[169]. - The Group is committed to pursuing innovation and breakthroughs to facilitate sustainable growth and enrich the learning experience for students and educators[169]. Product Development - The Group's primary business includes the design, development, manufacturing, and selling of intelligent learning devices, leveraging advanced technologies such as AI and big data[72]. - The personal student tablets are designed to provide a comprehensive learning platform, integrating learning, interaction, and entertainment for students aged 6 to 18[137]. - The Readboy brand has accumulated over 8.8 million registered users by December 2023, with daily active users of 750,000 and an average of over 1.4 million monthly active users over the past 12 months[63]. - The company has developed a smartwatch with educational features, including a daily bilingual vocabulary learning function[114]. - The AI Dictionary Pen offers intelligent recognition and supports multiple languages, enhancing language learning for students[114]. - The smart scanning pen provides offline real-time translation, allowing users to translate sentences anytime and anywhere[114]. - The digital and smart classroom solutions include intelligent grading systems and integrated teaching-researching platforms, aimed at enhancing educational quality and efficiency in primary and secondary schools[142]. - The integration of new technologies such as artificial intelligence and big data has improved the functionality of smart education devices, enhancing education quality and learning efficiency[132]. - The one-stop education public service platform has successfully met the needs of education authorities nationwide, showcasing the company's technological capabilities in smart education governance[106]. Cost Management - Cost of sales decreased by approximately 43.3% from RMB471.0 million in 2022 to RMB267.0 million in 2023, primarily due to decreased tablet sales[155]. - Gross profit decreased by approximately 31.1% from RMB134.2 million in 2022 to RMB92.4 million in 2023, while gross profit margin increased from 22.2% to 25.7% due to new higher-margin products[155]. - Selling and distribution expenses decreased by approximately 16.2% from RMB96.4 million in 2022 to RMB80.8 million in 2023, primarily due to reduced advertising and marketing expenses[155]. - Administrative expenses decreased by approximately 27.8% from RMB54.4 million in 2022 to RMB39.3 million in 2023, mainly due to no listing-related expenses incurred during the year[155]. - Research and development expenses increased by 13.5% from RMB37.9 million in 2022 to RMB43.0 million in 2023, reflecting increased investment in new product development[156]. - Other expenses decreased by approximately 50.9% from RMB22.2 million in 2022 to RMB10.9 million in 2023, primarily due to the disposal of raw materials and accessory parts in 2022[156]. - Finance costs increased by approximately 783.6% from RMB134,000 in 2022 to RMB1.2 million in 2023, primarily due to increased interest expenses on bank borrowings[156]. Future Outlook - Looking forward to 2024, the Group aims to maintain its leadership in smart education through continuous business upgrades and innovation[169]. - Plans for 2024 include further development of digital education resources and smart classroom solutions, enhancing collaboration with educational authorities[169]. - The company aims to provide useful information to investors and management through the presentation of non-HKFRS measures alongside HKFRS measures[187]. - The company has laid a solid foundation for future steady growth despite less favorable operating results in 2023[136].

我們的企業不僅在專業化的產品開發上表現出 色，我們還在生產、管理和服務上注重細節，以 提供高效、優質的產品和服務。我們始終堅持走 專精特新的發展路徑，不斷提升自主創新能力， 增強核心競爭力。 這項榮譽不僅是對我們過去努力的肯定，更是對 我們未來發展的鼓舞。我們將繼續努力，以創新 和專業化的精神，提供最高品質的產品和服務， 以滿足我們的客戶和市場的需求。 我們感謝所有公司的客戶、合作夥伴和員工。我 們期待在未來的日子裡，繼續為您提供卓越的產 品和服務，與您共同創造更美好的未來。 讀書郎教育控股有限公司 17 2023年中期報告 Management Discussion and Analysis 管理層討論與分析 For the six months ended June 30 截至6月30日止六個月 2023 2022 2023年 2022年 RMB'000 % RMB'000 % 人民幣千元 人民幣千元 (unaudited) (unaudited) （未經審核） （未經審核） 本集團的收入由2022年中期的人民幣259.8百 萬元減少約51.5%至2023年中期的人民幣125.9 百萬元。該減少主要是由於 ...

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確 性或完整性亦不發表任何聲明，並明確表示，概不對因本公告全部或任何部分內容而產生或 因倚賴該等內容而引致的任何損失承擔任何責任。 Readboy Education Holding Company Limited 讀 書 郎 教 育 控 股 有 限 公 司 （於開曼群島註冊成立的有限公司） （股份代號：2385） 特別提出，讀書郎在智慧教育治理解決方案層面取得創新突破。本集團深入研究了全國教育 主管部門的需求，並根據各區域的智慧教育治理的實際應用場景，研發了一套集組織中樞、 應用中樞、數據中樞為基礎的一站式教育公共服務平台。該產品符合了教育數智基座工程、 教育優質均衡工程、教學提質增效工程、評價管理育人工程、以及五育並舉示範工程。該產 品基於我們對國家智慧教育平台應用的深耕和鑽研，能為各區教育主管部門提供一體化定制 方案，涵蓋政府、學校、學生及家長的全場景教育需求。本集團未來將進一步加強數據基座 的能力，為各區教育主管部門提供因地制宜的教育解決方案，以提升全區智慧教育水平。 當中，讀書郎在數智校園解決方案層面也取得了重要突破。本集 ...

CONTENTS 目錄 2 Company Profile 公司簡介 3 Corporate Information 公司資料 6 Chairman’s Statement 主席報告 9 Management Discussion and Analysis 管理層討論及分析 24 Four-Year Financial Summary 四年財務概要 25 Directors and Senior Management 董事及高級管理層 33 Directors’ Report 董事會報告 52 Corporate Governance Report 企業管治報告 77 Disclosure of Interests 權益披露 98 Environmental, Social and Governance Report 環境、社會及管治報告 146 Independent Auditor’s Report 獨立審計師報告 154 Consolidated Statement of Profit or Loss and Other Comprehensive Income 綜合損益及其他全面收益表 155 Con ...